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Streaming Cuts Are Rising — Why That’s Actually Bullish for CTV Advertising
CS & Co. Marketing StudioPublished on: 16/04/2026
Streaming isn’t declining—it’s shifting. As consumers cut paid subscriptions due to rising costs, they’re moving toward ad-supported platforms, creating a major opportunity for advertisers as CTV becomes more scalable, accessible, and performance-driven.
General MarketingCTV News
CTV vs Affiliate (Part 2): What Target Is Learning About the Limits of Creator-Driven Performance
CS & Co. Marketing StudioPublished on: 16/04/2026
Affiliate marketing doesn’t scale the way most brands expect. Using Target’s creator program as a real-world example, this article explores why affiliate performance is inconsistent at scale—and how CTV offers a more controllable, scalable path for driving demand and growth.
General MarketingCTV News
CTV Attribution Isn’t Broken. The Industry’s Measurement Model Is.
CS & Co. Marketing StudioPublished on: 12/04/2026
CTV attribution isn’t broken—it’s being measured incorrectly. This article explores how outdated models, siloed data, and improper frameworks have led to confusion, and how modern approaches like multi-touch attribution, incrementality testing, and IP-based measurement are redefining how connected TV performance is tracked and optimized.
General MarketingCTV News
Why Self-Serve CTV Platforms Could Quietly Destroy Performance (And Cost Brands Millions)
CS & Co. Marketing StudioPublished on: 11/04/2026
Self-serve CTV platforms promise control—but could lead to wasted spend. Learn why most brands fail at CTV and how to turn streaming TV into a real revenue channel.
General MarketingCTV News
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