CTV Advertising by Industry. One Question: What's Your Number?
CS & Co. runs CTV for brands that can see a sale, a lead or a sign-up in their own data and want streaming TV judged on it. It works across twelve categories, from automotive to entertainment and streaming. The channel and the operating system stay the same; what changes by category is the number you're held to, and the pressure points that stop you reaching it.
Find out if CTV is a fitWhich industries does CS & Co. work with?
Twelve, each with its own number and its own ways of going wrong. Pick yours to see what we watch.
Automotive CTV advertising
Dealer groups and OEM tiers. Held to sold units and cost per lead.
Insurance CTV advertising
Carriers, agencies, direct. Held to bound policies, not quote starts.
Health, Wellness & Pharma CTV advertising
Wellness brands, telehealth, Rx. Held to new customers, enrolled patients and consults.
Financial Services CTV advertising
Fintech, lending, wealth. Held to funded accounts.
CPG & Retail CTV advertising
Packaged goods, DTC, retail. Held to incremental sales.
Political & Advocacy CTV advertising
Campaigns and advocacy. Held to persuadable households by deadline.
Travel & Hospitality CTV advertising
Booking, hospitality, cruise. Held to bookings in season.
Telecom CTV advertising
Wireless, broadband, MVNO. Held to gross adds.
QSR & Restaurant Chains CTV advertising
Chains, franchise, delivery. Held to transactions per trade area.
Sports Betting & DFS CTV advertising
Sportsbook and DFS. Held to first-time depositors in licensed states.
Law Firms CTV advertising
Personal injury and consumer law. Held to signed cases, within state bar rules.
Entertainment & Streaming CTV advertising
Film releases, streaming, live events, sports promotions. Held to sign-ups, tickets and tune-in by market.
Don't see your industry? We'd still like to hear from you.
The industries above are where we've written a playbook. They're not a limit on who we work with. If your customers stream TV, CTV can reach them, and The CS Method™ works the same way in any category: we agree on the number that matters to you, then prove what CTV caused. Tell us what you sell and the result you need, and we'll tell you straight whether CTV fits.
Find out if CTV is a fitStraight answers
Frequently asked questions
What if my category isn't listed?
It doesn't need to be. CS & Co. qualifies brands by situation, not industry: you can count the outcome in your own system, the budget can support an incrementality test, and you'll agree the KPI in writing. If those three hold, the fit call works out the rest.
Does CTV work for regulated categories?
Yes, when the rules are built in from the start. CS & Co. fences delivery to licensed states, builds required disclosures into the first cut and uses contextual rather than sensitive-data targeting. Your compliance team approves every spot before it runs.
Why do you judge every category on its own KPI?
Because a cheap impression, click or quote start can hide an expensive customer. CS & Co. measures each category on the result the business is held to, such as bound policies or funded accounts, and earns a success fee only when that written number is hit.
One way to start
What would a customer cost you on CTV?
Most CTV plans are DECAF. They spend, they report, and nobody can prove what they sold. CS & Co. plans, buys and measures your streaming TV against the number you're held to, proves what it caused with The CS Method™, and only earns past the plan fee when that number moves.
Find out if CTV is a fitStarts with a 30-minute fit-and-scope call with a senior operator, not an SDR. Nothing is charged until we agree it's a fit.