QSR & Restaurant Chains

The pressure you're under:

Same-store sales growth is the only number your franchise community wants to talk about. Your media plan has to drive provable foot traffic — not just brand affinity — and increasingly your franchise advisory council is questioning where their co-op dollars are actually going. Drive-time radio used to do the heavy lifting. CTV is now the channel that should — but most agencies are running QSR CTV like generic primetime buys, not the dayparted, geo-targeted, weather-aware buys this category demands.

Where CTV solves it:

Dayparting and geo-proximity targeting on CTV is built for QSR — drive-time streaming is the new drive-time radio, and we treat it that way. Campaigns are built around proximity-to-location targeting, daypart alignment with category occasions (breakfast, lunch, late-night), weather-triggered creative variations, and LTO timing. Attribution ties streaming exposure to in-store visit lift via mobile-location data partnerships and loyalty program activation.

The KPIs we'll be accountable to:

Cost per in-store visit

Same-store sales lift in test markets vs. holdout

Loyalty-program signup rate

LTO redemption rate

Average ticket lift among CTV-exposed households

Tell Us About Your Business

Built for the QSR CMO whose franchise community is watching same-store sales — and whose media plan has to defend itself in front of an FAC every quarter.