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Creative & Production · In Service of CTV Performance

Behind Every Killer Campaign Is Killer Creative.

CTV ads run at 94–98% completion rates. That means bad creative gets watched all the way through — by millions of people. Great creative compounds your media spend. Mediocre creative wastes it. We don't separate the two.

CS & Co. came up as a production studio before it became a CTV agency. That history is the reason our work doesn't look like every other performance shop's — and the reason our CTV campaigns don't look like every other agency's. We bring decades of production expertise to every campaign, whether we're shooting from scratch, optimizing the assets you already own, or generating new variants with the AI tools reshaping the entire creative supply chain.

A 60-second look at the work — production, post, and AI-augmented creative built for the largest screen in the home.

Three Capabilities. One Performance Standard.

Every piece of creative we touch — produced, edited, or AI-generated — is built backward from the KPI it has to hit. Not the award it might win.

Capability 01

Video Production

Founder-led production with roots in film, sports, and brand entertainment. We've shot for live event environments, championship-level athletes, and category-defining brands — the kind of work that has to perform at full attention, at full volume, on the biggest screen in the house.

CTV doesn't forgive lazy production values. Our work is built for the screen it runs on.

What we produce:

:15, :30, and :60 CTV spots

Multi-version creative for A/B testing and dynamic rotation

Founder-led concept and direction

On-location and studio shoots from our Plainview, NY facility

Athlete, talent, and brand-led campaigns

Brand-safe creative compliant with platform standards across Hulu, Peacock, Disney+, Max, and FAST inventory

Capability 02

Post Production

Cutting CTV creative is a different craft than cutting a hero brand spot. Frequency rotation, dayparting variants, regional creative, platform-specific aspect ratios, dynamic creative optimization (DCO) inserts — modern CTV demands a post pipeline that can ship multiple versions of the same spot per week, every week, for the life of a campaign.

Our post suite is built for that cadence. Same-week turnaround, every campaign.

What our post pipeline handles:

:15 / :30 / :60 versioning from a single shoot

Regional and DMA-specific creative variants

Daypart-specific cuts (morning, primetime, late-night)

Platform-spec deliverables across every major streaming destination

Audio mastering, color grading, and CTV-grade compression

DCO-ready modular assets for dynamic creative optimization

Capability 03

AI-Powered Content Creation

Generative AI has fundamentally rewritten what's possible in creative production — and our founder teaches the convergence of media and artificial intelligence at the university level. That isn't a marketing claim. It's an operational advantage.

We use AI to do what AI does best: generate audience-specific creative variants at scale, test more concepts in a week than traditional production can ship in a quarter, and feed our CTV optimization engine with enough creative diversity to actually compound learning. We don't replace craft with AI. We multiply it.

What our post pipeline handles:

AI-generated creative variants for high-velocity A/B testing

Multi-audience versioning (different cuts for different segments from the same source)

Voice synthesis and synthetic talent for fast iteration

Pre-visualization and concept development at sketch speed

Localization at scale — regional, language, and cultural variants

Compliance-aware generation for regulated categories (pharma, financial services, gaming)

We Are Proficient In.

Tool proficiency expands quarterly. Our team is trained on every major generative platform as it ships — because the half-life of "current" in this category is measured in months, not years.

Why Creative Sits Inside the CTV Practice, Not Beside It.

Most agencies separate creative and media into different practices, different teams, and different P&L lines. We don't.

Creative on CTV is not a deliverable handed over the wall to the media team. It's an optimization input — versioned daily, rotated weekly, tested against incremental performance, and rebuilt the moment the data shows fatigue. The creative pipeline and the media pipeline are the same pipeline, run by the same people, accountable to the same KPIs.

That's why our creative shop sits inside the CTV practice, not next to it. And it's why CS & Co. campaigns compound in efficiency for the full life of an engagement instead of plateauing in month two like most CTV buys do.

★ ★ ★ ★ ★

This platform has completely transformed how we manage our marketing campaigns. The ease of use and po"In CTV, you can't separate the creative from the media plan. Whoever's optimizing the buy needs to be optimizing the creative against the same data, in the same week. Anything else is theater."werful features have made a significant impact on our ROI.

Cory Poccia
Cory Poccia
Founder & CEO

Built in Plainview, New York.

All production, post, and AI-augmented creative work runs out of our working studio in Plainview, NY — a single facility housing our production stage, post-production suite, AI lab, and media operations team under one roof. We don't outsource the craft. We don't subcontract the buy. The work happens here.

Plainview, NY · A division of Mainstream Entertainment Group Inc.

Want This Applied to Your Brand?

Every CS & Co. engagement includes the production, post, and AI-augmented creative work you just read about — built directly into the campaign architecture, accountable to the same KPIs as the media buy itself. No separate creative invoice. No production fees layered on top of agency fees. The work and the buy are one thing.