Behind Every Killer Campaign Is Killer Creative.
Creative is part of every CS & Co. campaign, not a separate purchase. We shoot, cut and version :15 and :30 spots in our Plainview, New York studio, then rotate and test them against the KPI the media is held to: same-week post-production with regional, daypart and platform versions in English and Spanish, plus AI-generated variants for faster testing. We don’t sell one-off spots.
Find out if CTV is a fitWhy does creative decide CTV performance?
Because on streaming TV the spot usually plays to the end, on the biggest screen in the house. Great creative compounds your media spend. Mediocre creative wastes it, in full.
CS & Co. came up as a production studio before it became a CTV agency. The buying and the making were never separate problems, so we don't separate them.
Three capabilities. One performance standard.
What creative comes with a CS & Co. campaign?
Video production
Founder-led, from the Plainview studio
- :15 and :30 CTV spots
- Multi-version creative for testing and rotation
- Studio and on-location shoots
- Athlete, talent and brand-led campaigns
- Built to the specs of the streaming platforms your ads run on
Post-production
Same-week turnaround, every campaign
- :15 / :30 versioning from a single shoot
- Regional, DMA and daypart cuts
- English and Spanish versions
- Audio mastering, color and CTV-grade compression
- Modular assets for dynamic creative optimization
AI-powered content
More versions, faster answers
- AI-generated variants for high-velocity testing
- Different cuts for different audiences from one source
- Pre-visualization and concept development at sketch speed
- Localization by region and language
- Compliance-aware versions for regulated categories
We use AI to multiply craft, not replace it. When an ad uses a synthetic voice or synthetic talent, it is disclosed where the rules require it.
Which AI tools does the team use?
Current production tools include Veo 3, Sora, Kling AI, Seedance, Nano Banana, Google AI Studio, ElevenLabs and Higgsfield. The list changes as the tools do; the standard doesn't. Tool names are trademarks of their owners.
See how the team works: meet the studio, the CS Method, Claude vs ChatGPT for marketers and why “chat is dead”.
Straight answers
Frequently asked questions
Does CS & Co. make the creative for its CTV campaigns?
Yes, as part of every campaign. CS & Co. shoots :15 and :30 CTV spots at its studio in Plainview, New York, and on location, then edits and versions them in its own post-production suite. Creative isn't sold as standalone spots: production, post and media buying sit under one roof, so creative is built for the KPI the media is held to.
How fast is post-production turnaround?
Same week, for every campaign. CS & Co.'s post suite is set up to ship several versions of a spot each week for the life of a campaign: regional, daypart and platform cuts, in English and Spanish, so optimization isn't waiting on edits.
Do you use AI in production?
Yes, to make more versions and learn faster: AI-generated variants for testing, localization, pre-visualization and concept work. Human producers and editors direct and approve every asset, and synthetic voices or talent are disclosed where the rules require it.
Can you version one shoot for multiple audiences and platforms?
Yes. CS & Co. plans the shoot for versioning from the start, then cuts :15 and :30 edits, regional and daypart variants, Spanish-language versions and modular assets for dynamic creative, all to each streaming platform's delivery specs.
One way to start
What would better creative do to your cost per customer?
Most CTV plans are DECAF. They spend, they report, and nobody can prove what they sold. CS & Co. plans, buys and measures your streaming TV against the number you're held to, proves what it caused with The CS Method™, and only earns past the plan fee when that number moves.
Find out if CTV is a fitStarts with a 15-minute fit-and-scope call with a senior operator, not an SDR. Nothing is charged until we agree it's a fit.