100% CTV. Paid on results.
We Have an Unhealthy Obsession with Caffeine, Conversions, and CTV Ads
Most CTV campaigns are DECAF, Ours isn't.
CS & Co. Marketing Studio™ is a CTV-only performance agency in Plainview, New York. It plans, buys and measures streaming-TV campaigns for brands, proves what they caused with The CS Method™, and earns a success fee only when the KPI agreed in writing before launch is hit. A flat $5,000 CTV Growth Plan, media at cost, no commission, no CPM markup, no retainer. Most campaigns are live within 30 days.
No commission · No retainer · No CPM markup · Read the health & wellness case study
49%of US TV time is now streaming
CTV is the blue ocean in TV right now.
Streaming is already 49% of everything Americans watch on TV (Nielsen, July 2026), but ad budgets won’t pass linear until 2028 (eMarketer). The audience is there and the competition isn’t. Get in before it gets crowded.
Brands our team has made work for: production, creative and campaigns.
The problem
Why can't most brands prove their CTV worked?
Because most CTV plans are DECAF. They spend, they report, and nobody can prove what they sold.
- Paid on spend. The agency earns more when your budget grows, whether or not your sales do.
- Graded by the seller. The platform that sold you the ads also reports how well they worked.
- No control group. Nobody held back a matched set of households, so nobody can say what CTV caused.
And the money is moving anyway: U.S. CTV ad spend is forecast to pass linear TV by 2028 (eMarketer).
Streaming TV that works the whole funnel
Find new buyers. Bring back the ones who left.
Your spot reaches brand-new households, then follows up with the people who already raised their hand.
People who know you
RetargetingCart abandoners
Left at checkout. Now they see you on the big screen.
Site visitors
Browsed, didn’t buy. We bring them back.
Your email list
Subscribers matched to their home TV.
Win-back
Past buyers who’ve gone quiet.
Reorder reminders
Right when they’re about to run out.
Launches & cross-sell
New products, shown to people who already buy.
People who don’t, yet
AcquisitionLookalike households
New homes that look like your best buyers.
Audience targeting
Age, household, interests and life stage.
Premium channels & live sports
Where your buyers actually watch.
Geo targeting
National, by market, metro or ZIP.
B2B decision-makers
The accounts your sales team is chasing.
Your own segments
Audiences you’ve already built, activated on TV.
Integrations
Plugs into the tools you already use
Shopify
Klaviyo
Mailchimp
HubSpot
Omnisend
Segment
Clay
Triple Whale
Northbeam
Fivetran
Tealium
mParticle
Amperity- Any customer list
Don’t see your platform? We’ll work out the best setup on a quick call.
Why brands work with us
How does CS & Co. get paid? Same media, opposite incentives.
One flat $5,000 fee to build the plan. Media at cost. Past that, CS & Co. earns a success fee only when the KPI agreed in writing before launch is hit.
Typical agency: paid regardless
Revenue is a percentage of your spend. It arrives whether the campaign works or not, and it grows every time your budget does.
CS & Co.: until your KPI moves
Zero commission on your media, ever. Hit the number we agreed in writing and we earn a success fee. Miss it and we don't.
It isn't a discount. It's the version where we carry the risk instead of you.
Three kinds of CTV company
What kind of CTV company is CS & Co.?
A growth operator: a senior team that buys, runs and proves your CTV itself, and is paid on the result. Here is how that compares with the two alternatives most brands are choosing between.
| Compare | Self-serve platforms | Generalist agencies | The CS & Co. way |
|---|---|---|---|
| Who runs your campaigns | You do | A junior account team | A senior operator on every account, backed by AI agents. |
| CTV focus | Their own inventory | One channel out of many | CTV only |
| Commission on your media | DSP fee plus license | Typically 15% | Zero |
| Monthly retainer | None (you pay a license) | Typically $10K–$75K | Zero |
| CPM markup | Inside the platform fee | Inside the trading desk | Zero, media at cost |
| Proves what CTV caused | Reports its own results | Rarely | The CS Method™ |
| Tells you when to stop spending | No | No, paid on your spend | Yes, in writing |
| Paid for results | No | No | Success fee only |
Customers worth $129. In July, CTV brought them in for $67. Meta cost $167.
Same brand, same month, each platform by its own count. CTV figure uses a 7-day window.
Judge CTV on next-day sales and you miss most of what it does.
The numbers behind the caffeine
Each platform by its own count; the CTV figure uses a 7-day window. In July, CTV ran on a smaller budget weighted to warm audiences. Customer value ($129) is first-year revenue, not profit. Client name withheld. Read the full case study
The playbook
How does a CTV campaign start? Three steps.
1
The fit call
30 minutes, senior operator
We establish fit, scope and the number CTV would have to hit to be worth your budget. If it isn't a fit, we say so.
2
The CTV Growth Plan
$5,000 flat, ten business days
Audience, inventory, frequency, creative direction, KPI targets and the measurement design we hold ourselves to. Yours to keep, whether you hire us to run it or not.
3
Launch and prove it
Media at cost, success fee on results
Media reconciled weekly against the invoice. Signal, our measurement discipline, matches what the platform claims to the orders in your own system, then an incrementality test separates cause from coincidence.
The only way we make a dollar past the $5,000 growth plan fee is if we make you many more. Every incentive we have points in the same direction as every incentive you have. That's not a slogan. That's the contract.
Premium streaming inventory
Your ads run where your customers watch.
We buy premium CTV inventory across the networks and apps your audience already streams, including:
Plus 200+ more channels in our inventory, including local broadcast affiliates.
Our unfair advantage
How does a small senior team outwork a big agency?
A senior operator on every account, backed by AI agents. Most agencies put junior staff between you and the work. We put eight specialist AI agents behind a senior operator, so the person accountable for your number spends their time on judgment, not legwork.
A senior operator owns every account. Agents prepare the work. They don’t approve plans, buy media or talk to clients on their own; a named human signs off on every plan and every dollar.
Software, not staff. The agents aren’t counted as team members, and every person on our team page is a real person.
The humans who sign off.
Straight answers
Frequently asked questions
What does CS & Co. Marketing Studio do?
CS & Co. Marketing Studio is a CTV-only performance agency in Plainview, New York. It plans, buys, produces and measures streaming-TV campaigns for brands, proves what each campaign caused with The CS Method™, and is paid a success fee only when the KPI agreed in writing is hit.
How is CS & Co. paid if there is no commission or retainer?
Three parts. A flat $5,000 fee for the CTV Growth Plan. Media billed at cost, with no commission and no CPM markup, reconciled weekly against the invoice. Then a success fee, earned only when the KPI agreed in writing before launch is hit. If the number doesn't move, CS & Co. earns nothing past the plan fee.
What does the $5,000 CTV Growth Plan include?
Audience architecture, platform and inventory allocation, frequency, KPI targets, creative direction, a phase-by-phase roadmap and the measurement design CS & Co. will be held to. It is delivered in ten business days by a senior operator, and the plan is yours to keep whether or not you hire CS & Co. to run it.
How do you prove CTV caused the sales?
With The CS Method™. The KPI is agreed in writing before launch, platform-reported numbers are reconciled every week against the orders in your own system, and a controlled test, such as an incrementality test, separates the sales CTV caused from the ones it happened to be near. No single report is taken on trust.
Is CTV right for my brand?
CTV fits best when three things are true: you can see a sale, lead or sign-up in your own data; the budget is large enough to hold back a control group; and you will agree the KPI in writing before launch. Industry matters less than those three. The fit call tells you either way.
What happens if the KPI doesn't move?
CS & Co. doesn't earn a success fee. You paid the $5,000 plan fee and the media at cost, and you keep the plan and the measurement. Your downside is capped at the media you were going to spend anyway, which is why the KPI is agreed in writing before a dollar runs.
One way to start
We don't do sales calls.
We do straight answers.
Most CTV plans are DECAF. They spend, they report, and nobody can prove what they sold. CS & Co. plans, buys and measures your streaming TV against the number you're held to, proves what it caused with The CS Method™, and only earns past the plan fee when that number moves.
If CTV is right for your business, we'll show you the math. If it's not, we'll tell you that too, before you spend a dollar.
Find out if CTV is a fitStarts with a 30-minute fit-and-scope call with a senior operator, not an SDR. Nothing is charged until we agree it's a fit.