We Have an

Unhealthy Obsession with Caffeine & Conversions

We’re CS & Co. Marketing Studio™ — a CTV-first performance agency turning streaming TV into a scalable revenue channel. We build campaigns that convert viewers into buyers — powered by AI, strategy, storytelling, and just the right amount of caffeine.

A CTV-First Marketing Agency That Turns TV into Revenue

We live and breathe CTV and OTT marketing. That’s all we do and we do it well. From strategy to screen, our campaigns reach real viewers on premium streaming platforms — and turn those impressions into measurable revenue.

0B+

CTV Impressions

Delivered

0M+

Households

Reached & Activated

$0

Average CPA

Blended Across Campaigns

0%

Average Lift

in Branded Search from CTV Exposure

The Future of TV Advertising — Smarter, Measurable, and Built for Performance

CTV and OTT put your brand in front of real viewers on premium streaming platforms — with the precision of digital.

You’re not guessing who saw your ad. You’re targeting specific households, locations, and behaviors — and tracking what happens next.

Powered by AI, campaigns are continuously optimized to reach the right audience, at the right time, across every screen. From the first impression to the final conversion, every step is measurable.

CTV can operate as a standalone growth channel — or amplify the performance of your existing channels by driving higher intent, stronger engagement, and more conversions. That means you can see what’s working, optimize in real time, and scale with confidence.

We’re not your typical agency.

Most agencies profit whether you grow or not.

We don’t.

No retainers. No percentage-based fees. No markups.

We’ve aligned our model with your outcomes — not your spend.

That means every decision we make is focused on one thing: driving measurable growth. Not impressions. Not vanity metrics. Real results.

Why Brands Choose Us?

Because we get paid when you get results — that’s performance-based pay.

Every engagement starts with a custom growth plan. For a flat $1,499, we build your CTV strategy from the ground up — including audience insights, KPI targets, and a clear roadmap for scalable performance.

No guesswork. No generic recommendations. Just a plan built around your business, your margins, and your growth goals.

Then, we earn a success fee when we crush your KPIs. We’re not your typical agency. We’re your growth operators.


No Monthly Retainers

Your budget goes into ads, not overhead.

No Agency Fees

No percentage based fees based on spend. We killed the industry standard (and our competitors hate us for it).

No Inflated CPMs

You pay what we pay — not agency mark-ups disguised as “optimization.”

We’re Metric - Obsessed.

Every campaign is built around the metrics that matter — CPA, CAC, RPH, Sessions, ROAS and real growth. We track what others can’t, optimize in real time, and continuously push performance forward. No vanity metrics. No wasted spend. Just data-driven decisions that scale.

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CPA & CAC Focused

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Full-Funnel Tracking

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Revenue-Driven Decisions

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Real-Time Optimization

Who Works With Us

Meet the Mind Behind the Strategy

The Founder and CEO of CS & Co. Marketing Studio™ — and the driving force behind dozens of multimillion-dollar CTV campaigns.

A seasoned entrepreneur, creative disruptor, and college professor of media and AI, Cory has helped national brands merge storytelling with performance to unlock exponential growth.

With roots in film, music, and marketing, his work blends data with creativity — proving that great strategy and great storytelling can (and should) co-exist.

Cory Poccia

Do We Offer Anything Else? Of Course We Do

Behind every killer campaign is killer creative. We bring decades of production expertise to every campaign. We handle video production, post-production, and AI-powered content creation — or work with your existing assets and optimize them to drive performance.

Video Production

Post Production

AI-Powered Content Creation

We are Proficient in

We are Proficient in

Are you ready to grow smarter?

In one conversation, we’ll break down how CTV can drive measurable growth for your business — based on your numbers, not guesswork.

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A clear growth plan — not a sales pitch
We’ll show you exactly how OTT fits into your funnel and where the revenue comes from.

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Real numbers, real expectations

You’ll understand what it takes to scale — budgets, timelines, and projected outcomes.

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Built around your business, not a template
Every strategy is tailored to your margins, your audience, and your growth stage.

Free access. No spam. Just real conversations about marketing

Insights, Data, and More Caffeine

Fresh takes on CTV, AI, and performance marketing.

When CTV Stopped Being a Top-of-Funnel Channel — And Why Most Brands Haven't Noticed

When CTV Stopped Being a Top-of-Funnel Channel — And Why Most Brands Haven't Noticed

For 10 years, CTV was a top-of-funnel awareness play. The 2026 IAB NewFronts made it official: that era is over. Innovid's data shows CTV delivered 38% of impressions and 63% of attributable conversio... ...more

General Marketing ,CTV News

May 21, 202610 min read

Don’t Pay for Beta: Measure the Alpha CTV Actually Creates

Don’t Pay for Beta: Measure the Alpha CTV Actually Creates

A fund manager up 18% in a year the S&P returned 17% did not have a good year. He had one percent of skill and seventeen percent of market. CTV measurement has the exact same problem — and almost nobo... ...more

General Marketing ,CTV News

May 21, 202610 min read

The Impression That Hurts You — Why More CTV Without Management Is Worse Than No CTV at All

The Impression That Hurts You — Why More CTV Without Management Is Worse Than No CTV at All

More impressions without management isn't advertising. It's a brand tax. ...more

General Marketing ,CTV News

May 13, 202610 min read