We're CS & Co. Marketing Studio™ — a CTV-first performance agency that turns streaming television into a measurable growth channel: one that scales on its own, converts viewers into buyers, and lifts the performance of every other channel you run. Over a billion impressions delivered.
Direct buying relationships across every premium streaming destination that matters.
CTV IS THE FASTEST-GROWING CHANNEL IN ADVERTISING.
U.S. CTV ad spend is projected to surpass linear television by 2028.
— eMarketer
Powered by AI, campaigns are continuously optimized to reach the right audience, at the right time, across every screen. From the first impression to the final conversion, every step is measurable.
CTV can operate as a standalone growth channel — or amplify the performance of your existing channels by driving higher intent, stronger engagement, and more conversions. That means you can see what’s working, optimize in real time, and scale with confidence.
We're Not a Software Platform.
We're Not a Generalist Agency.
We're a Growth Operator.
The industry has produced three kinds of CTV companies.
Self-Serve Platforms
MNTN · tvSCIENTIFIC · TATARI
They hand you a login and a learning curve — and suddenly you're the media buyer. Great software. Zero senior strategy. Zero accountability for your outcomes.
Generalist agencies
DIGITAL AGENCIES · FULL-SERVICE SHOPS
They bolt CTV onto a menu of fifteen other channels. It becomes a checkbox, not a craft — and they collect their 15% commission whether you grow or not.
that's us
CS & Co. Marketing Studio™
THE GROWTH OPERATOR
We buy, manage, and optimize your campaigns ourselves — senior-led, CTV-first, every account. And we only earn when we hit the KPIs you set. No commission. No retainer. No markup.
ss
Who runs your campaigns
CTV expertise
Commission on your media
Monthly retainer
CPM markup
Proves incrementality
Tells you when to stop spending
Pays for results
Self-Serve Platforms
You do
Limited to their own inventory
DSP fee + license
None (you pay license)
Hidden in platform fee
No - report its own results
Never
No
Generalist Agencies
A junior account team
One channel out of ten
15% standard
$10K–$75K standard
Hidden in trading desk
No
No - paid on your spend
No
CS & Co. Marketing Studio™
Senior-led, every account
CTV only, nothing else
Zero
Zero
Zero
Signal
Yes - in writing
Success fee only
Who runs your campaigns
Self-Serve Platforms
You do
Generalist Agencies
A junior account team
CS & Co. Marketing Studio™
A 22-year senior operator
CTV expertise
Self-Serve Platforms
Tool-deep
Generalist Agencies
Channel-wide, shallow
CS & Co. Marketing Studio™
CTV-first, only
Commission on your media
Self-Serve Platforms
DSP fee + license
Generalist Agencies
15% standard
CS & Co. Marketing Studio™
Zero
Monthly retainer
Self-Serve Platforms
None (you pay license)
Generalist Agencies
$10K–$75K standard
CS & Co. Marketing Studio™
Zero
CPM markup
Self-Serve Platforms
Hidden in platform fee
Generalist Agencies
Hidden in trading desk
CS & Co. Marketing Studio™
Zero — pass-through
Proves incrementality
Self-Serve Platforms
No - report its own results
Generalist Agencies
No
CS & Co. Marketing Studio™
Signal
Tells you when to stop spending
Self-Serve Platforms
Never
Generalist Agencies
No - paid on your spend
CS & Co. Marketing Studio™
Yes - in writing
Pays for results
Self-Serve Platforms
No
Generalist Agencies
No
CS & Co. Marketing Studio™
Success fee only
We’re Metric - Obsessed.
Every campaign is built around the metrics that matter — CPA, CAC, RPH, Sessions, ROAS and real growth. We track what others can’t, optimize in real time, and continuously push performance forward. No vanity metrics. No wasted spend. Just data-driven decisions that scale.
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CPA & CAC Focused
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Full-Funnel Tracking
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Revenue-Driven Decisions
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Real-Time Optimization
Why Brands Work With Us
NO STANDARD AGENCY COMMISSIONS• • •NO CPM MARKUPS• • •NO MONTHLY RETAINER
The only variable is whether your agency's incentive is to spend your money - or grow your business.
TYPICAL AGENCY 15% COMMISSION
100%
PAID REGARDLESS
Their revenue is a percentage of your spend. It arrives on the same schedule whether the campaign works or not and it grows every time your budget does.
THE MORE YOU SPEND, THE MORE THEY MAKE
VS
CS & CO. - ZERO COMMISSION
0%
UNTIL YOUR KPI MOVES
One flat fee to build the plan. Zero commission on your media, ever. Past that, we earn nothing unless the number we agreed on in writing actually moves.
PAID ONLY WHEN YOU WIN
SAME MEDIA. OPPOSITE INCENTIVES.
We’re not your typical agency.
Most agencies profit whether you grow or not.
We don’t.
No retainers. No percentage-based fees. No markups.
We’ve aligned our model with your outcomes — not your spend.
That means every decision we make is focused on one thing: driving measurable growth. Not impressions. Not vanity metrics. Real results.
Who Works With Us
We Put your brand on Streaming Tv.
01
STEP ONE
$1,499
The CTV Growth Plan™
Comprehensive strategy, creative direction, attribution setup, and a phase-by-phase action plan. Fully deliverable. 14 days.
02
STEP TWO
$0 Commission
We Run the Media at Cost
$5K/wk or $20K/month — from directly to working media at the rates we negotiate. No markup. You get the receipts every week.
03
STEP THREE
KPI Hit = We Earn
Success Fee, When You Win.
CPA, CAC, ROAS, RPR. Blended target hit. We agree on the number upfront. When we hit it, we get paid. No hit, no fee.
The only way we make a dollar past the $1,499 strategy fee is if we make you many more. Every incentive we have points in the same direction as every incentive you have. That's not a marketing slogan — that's the contract.
The playbook
The CTV Growth Plan
One flat fee once a year
$5,000. Audience, inventory. frequency, creative direction, and the measurement design we'll hold ourselves to. Built by a 22- year media operator. Ten business days.
The media
$0 Commission
Run at cost. no markup
You pay the platform rate and not a dollar more. No markup, no commission, no retainer. Reconciled weekly against the invoice, so you can check it.
The Proof
Signal
Our proprietary technology
Every household that saw your ad, matched to the orders, calls and subscriptions that followed - separated into what correlated and what you actually caused. Measured against revenue from your system, not the platform's.
The fee
The Success Fee
Performance-based. never a retainer
We agree on the number that matters to you before a dollar runs. Hit it, and we earn a success fee. Miss it, and we don't. Your downside is capped at the media you were going to spend anyway.
The only way we make a dollar past the $5,000 growth plan fee is if we make you many more. Every incentive we have points in the same direction as every incentive you have. That's not a marketing slogan — that's the contract.
The Numbers Behind the Caffeine.
We live and breathe CTV and OTT marketing. That’s all we do and we do it well. From strategy to screen, our campaigns reach real viewers on premium & FAST streaming platforms — and turn those impressions into measurable revenue.
0B+
CTV Impressions
Delivered Across premium streaming inventory since transitioning to CTV-first.
0M+
Households
Reached & Activated Verified household-level reach via deterministic audience matching.
-0%
Average CPA Reduction
Average Blended CPA drops using our method.
0%
Lift in Branded Search
The halo effect of CTV done right — measured against geo-controlled holdouts.
The Operator in Your Corner.
Cory Poccia
Founder & CEO
22 years in media. College professor of Media and Artificial Intelligence at Adelphi University. Founder of CS & Co. Marketing Studio™ since 2017.
Cory built CS & Co. on a single conviction: a 156-year-old commission model has no business running modern CTV. So he eliminated it. The result is the most aggressively client-aligned commercial model in U.S. CTV advertising — zero commission, zero retainer, success fee only when KPIs are hit.
You're in Expert Hands.
Your CTV strategy deserves more than generic media buying. You need a senior team that can plan smarter, buy cleaner, measure what matters, and turn streaming impressions into business outcomers.
From strategy to screen, your campaigns should reach real viewers across premium and FAST platforms - and translate performance into measurable growth
Strategy
Clear planning before spend.
Media Buying
Premium, efficient inventory access.
Audience
Smarter targeting and reach
Measurement
Attribution that ties to outcomes
Optimization
Continuous performance improvement
It All Started at a Coffee Shop in Lynbrook
Everybody asks what the CS stands for. The honest answer is Caffeinated Strategies — and it goes back to a coffee shop on Broadway in Lynbrook, 1999. ...more
Inside CS & Co. Marketing Studio
September 07, 2026•7 min read
Insights, Data, and More Caffeine
Fresh takes on CTV, AI, and performance marketing.
It All Started at a Coffee Shop in Lynbrook
Everybody asks what the CS stands for. The honest answer is Caffeinated Strategies — and it goes back to a coffee shop on Broadway in Lynbrook, 1999. ...more
Inside CS & Co. Marketing Studio
September 07, 2026•7 min read
Every Paid Media Channel, Ranked: Where the Water's Still Blue — and Where You're Bidding Against Everyone
Every paid media channel, ranked going into Q4 — which oceans are red, which are turning, and where the water's still blue. The headline: the channel with the best incremental returns in paid media si... ...more
General Marketing ,CTV News
August 18, 2026•6 min read
The Red Ocean Is Bleeding: Why Supplement Brands Drowning in Meta Are Losing to the Ones Who Moved to CTV
Supplement brands are drowning in Meta's red ocean — worst-in-class CPM inflation, the sharpest cost-per-customer climb, the steepest ROAS decline. CTV is the blue ocean: higher incremental return, an... ...more
General Marketing ,CTV News
July 19, 2026•10 min read
one way to start
We Don't Do Sales Calls.
We Do Straight Answers.
If CTV is right for your business, we'll show you the math. If it's not, we'll tell you that too - before you spend a dollar.
Ready to move?
The CTV Growth Plan
FLAT STRATEGY FEE. ONE TIME.
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The call. Thirty minutes with a senior operator. We establish fit, scope, and the number CTV would have to hit to be worth your budget.
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The plan. A flat $5,000. Audience architecture, platform allocation, KPI targets, creative direction, and a phase-by-phase roadmap. Most campaigns are live within 30 days.
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The media. Runs at cost. Zero commission, zero markup, no retainer. We earn a success fee only when your KPIs are hit.
Starts with a fit-and-scope call with a senior operator - not an SDR Nothing is charged until we agree it's a fit.
Do We Offer Anything Else? Of Course We Do
Behind every killer campaign is killer creative. We bring decades of production expertise to every campaign. We handle video production, post-production, and AI-powered content creation — or work with your existing assets and optimize them to drive performance.
Video Production
Post Production
AI-Powered Content Creation
We are Proficient in
CTV-first strategy, creative, media, and measurement — built for brands that want proof, not promises.
NO RETAINERS. NO CPM MARKUP.
NO STANDARD AGENCY COMMISSION.
© 2026 CS & Co. Marketing Studio™
A division of Mainstream Entertainment Group Inc. All rights reserved.
© 2026 CS & Co. Marketing Studio™ — A division of Mainstream Entertainment Group Inc. — All rights reserved.