Cory Poccia is the founder and CEO of CS & Co. Marketing Studio™, a CTV-only performance agency in Plainview, New York, which he founded in 2017. He has worked in media since 2004 and teaches Media and Artificial Intelligence at Adelphi University. He writes most of the CS & Co. Insights on CTV measurement, incrementality and media strategy.
“Most CTV campaigns are DECAF, Ours isn't.”
Cory Poccia, Founder & CEO
In media since
Producing at WWE, then video marketing at Cision.
Founded CS & Co.
A division of Mainstream Entertainment Group Inc.
Teaches Media & AI
Faculty at Adelphi University, Garden City, New York.
He started behind a camera: shooting his own films in college and videos for Blockbuster, then producing at WWE, where he learned to work at real production speed. He ran video marketing at Cision, the PR firm, where he learned what happens to content once a budget is attached and somebody has to defend it upstairs. He founded CS & Co. as a production studio and moved its center of gravity to CTV media buying as streaming TV became measurable. The rest of his work, from teaching to his other companies, is on his personal site, corypoccia.com.
How to prove what CTV caused, and how to explain it to a CFO. Start here:
Straight to the founder
Most CTV plans are DECAF. They spend, they report, and nobody can prove what they sold. CS & Co. plans, buys and measures your streaming TV against the number you're held to, proves what it caused with The CS Method™, and only earns past the plan fee when that number moves.
Running a national program or an RFP? Email him directly at cory@thecscompany.com. Or answer a few questions first. Every free assessment is reviewed by Cory personally.
Find out if CTV is a fitStarts with a 15-minute fit-and-scope call with a senior operator, not an SDR. Nothing is charged until we agree it's a fit.
