Find Out Exactly Where Your CTV Spend Is Leaking — Free.

The CS & Co. free CTV assessment is a 5-page forensic review of your last 90 days of CTV reporting, delivered within 72 hours and reviewed personally by founder Cory Poccia. It covers CPMs against premium benchmarks, hidden markups, frequency and suppression, a zero-commission cost comparison, and the three highest-leverage fixes. It is built for brands already running CTV.

No pitch deck · No follow-up sequence · Reviewed personally by Cory Poccia · Yours to keep

Find out if CTV is a fit

Start with one question: are you already running CTV? Answer “yes” and we'll ask for your reporting.

What you'll get

What's in the 5-page assessment?

1. Your CPM reality check

Your CPMs, line by line, against premium PMP benchmarks: which placements are over-priced and which drag down your blended cost.

2. The hidden markup audit

Your reported CPMs traced against market rates, to find where an agency or DSP may be capturing margin you can't see.

3. Frequency and suppression

Where you're over-saturating households, and where you're still targeting customers you've already converted.

4. The zero-commission math

Your current spend under your existing fee structure vs under the CS & Co. model, with the annual dollar figure.

5. Three highest-leverage fixes

Three specific changes you could ship this month, whether you stay with your current agency or not.

Is this for you?

Who is the assessment for?

Built for

You’re a fit if…

  • You’re already running CTV, OTT or streaming video.
  • You’re a CMO, founder, head of growth or media lead who needs to know what’s working before you scale.
  • You buy CTV through an agency, in-house or on a self-serve platform and want a senior second opinion.

Not the right fit yet

Hold off if…

  • You’re not running CTV yet. Start with the fit call instead →
  • You have no access to reporting, spend or platform data.
  • You want a broad marketing audit rather than a focused CTV review.

Selective, not exclusionary: built for teams that want a clear read on CTV before they spend more.

Who reviews it?

Cory Poccia, founder and CEO of CS & Co. Marketing Studio™, a media operator since 2004 and faculty in Media and Artificial Intelligence at Adelphi University. Not an SDR. Not a junior analyst. Not an AI summary.

About Cory Poccia · See what the method found for a health & wellness brand · How the CS Method works

Cory Poccia, founder and CEO of CS & Co., who reviews every free assessment

Straight answers

Frequently asked questions

What do I need to send?

Your last 90 days of CTV reporting: spend, impressions, CPMs, placements or publishers, frequency and whatever conversion data you have, plus your current fee structure. A platform export or an agency report is fine. If you're not running CTV yet, the fit call replaces the assessment.

How long does the assessment take?

Two minutes to start and 72 hours to delivery. Once CS & Co. has your reporting, Cory Poccia reviews it personally and you receive a 5-page written assessment within 72 hours.

Is it really free, and will I be put into a sales sequence?

Yes, it's free, and no. There is no pitch deck and no automated follow-up sequence. The assessment is yours to keep whether you ever speak to CS & Co. again or not, and its three fixes work with your current agency.

What if I'm not running CTV yet?

Then the assessment has nothing to review. Choose "not yet" on the first question and you'll book a 15-minute fit call instead, where a senior operator works out whether CTV fits your business and what it would have to hit to be worth the budget.

Two minutes to start. 72 hours to delivery.

Ready to see what your reporting actually says?

Most CTV plans are DECAF. They spend, they report, and nobody can prove what they sold. CS & Co. plans, buys and measures your streaming TV against the number you're held to, proves what it caused with The CS Method™, and only earns past the plan fee when that number moves.

Find out if CTV is a fit

Starts with a 15-minute fit-and-scope call with a senior operator, not an SDR. Nothing is charged until we agree it's a fit.