For agencies

Your clients want CTV. We’ll run it under your name.

CS & Co. Marketing Studio™ runs white-label CTV for media, creative and performance agencies: planning, buying, :15 and :30 creative and measurement, under your brand on every deck and report. Our senior operators do the work. Your clients stay yours, in writing.

Start a partnership
  • No retainer, no markup on our platform
  • Confidential
  • Non-solicit in writing
White-label

CS Method™ report

  • KPI vs. target
  • Platform claims reconciled
  • Holdout read
  • What changes next

Your logo, your colors

Brands our team has made work for: production, creative and campaigns.

  • Daytop New Jersey
  • Focus Features
  • Starz
  • UFC
  • Union Beer Distributors
  • Leukemia & Lymphoma Society
  • Sony Pictures
  • Porsche
  • Entrepreneurs’ Organization (EO)

Four steps

How does a white-label CTV partnership work?

  1. You brief us

    The client, the goal and the number they’re held to. Under NDA.

  2. We plan, under your logo

    Audience, inventory, frequency, creative and the holdout design, in a plan you present.

  3. We buy, under your brand

    Senior operators buy and optimize the streaming inventory. You stay the face of the account.

  4. You get a white-label report

    A CS Method™ report with your branding, ready to send.

Kristen T., data and analytics lead at CS & Co., at a desk with a reporting dashboard behind her

What’s in a white-label CS Method™ report?

  • The KPI against the target agreed in writing before launch.
  • Platform claims reconciled against your client’s own orders, and spend against the invoice.
  • The holdout read: the lift and the cost per incremental customer, once the test has run long enough.
  • What we’re changing next, and why.

Your logo, your colors; co-branded only if you want it.

Who is this for?

Agencies whose clients are asking for CTV, and who would rather not build a streaming desk from scratch. See how the work is done on The CS Method™ and campaign creative.

  • Media agencies
  • Creative agencies
  • Brand agencies
  • Performance agencies
On our platformNo retainer.
No markup.

How does pricing work for partners?

Running on your own DSP or contracts? Tell us how your clients buy today and we’ll send a written proposal.

Start a partnership

How do you protect our client relationships?

Confidential.

An NDA is signed before any client data is shared.

Non-solicit, in writing.

CS & Co. won’t pitch, contact or take on your clients directly, for the term set in our agreement.

You own the relationship.

We join client calls only when you ask, as part of your team.

Straight answers

Frequently asked questions

Can CS & Co. run CTV under our agency's name?

Yes. CS & Co. Marketing Studio runs white-label CTV for agencies: planning, buying, :15 and :30 creative and measurement, with your brand on every deck and report.

Will CS & Co. contact our clients?

No. Confidentiality and non-solicit are in writing: CS & Co. won't pitch, contact or take on your clients directly for the term set in the partnership agreement.

What client budget do you need?

Budgets are sized per client campaign. CS & Co. recommends a starting budget that can run long enough, at a sensible frequency, to prove a result for that client.

What does white-label CTV cost?

On the platform CS & Co. buys through, there is no retainer and no markup. If your agency buys on its own DSP or contracts, CS & Co. sends a written proposal.

Talk partnership

Bring us a client who wants CTV.

Answer a few short questions and our senior team will reply within one business day.

Start a partnership

Brand, not agency? Start here instead.