Netflix Just Bet Its Ad Business on Proof. Make Sure the Proof Is Yours.
Hours before its Q3 earnings call, Netflix unveiled the Netflix Pixel and a new Trade Desk integration. One of streaming's biggest names just said out loud that CTV…
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Insights, Data & More Caffeine
CS & Co.'s notes on CTV strategy, measurement and media: attribution, incrementality, live sports, FAST vs premium inventory, and what AI is changing, written mostly by founder Cory Poccia for marketers who have to defend their CTV spend.
New to CTV? Start with CTV Advertising 101, the plain-English guide. Then the measurement basics: why CFOs distrust CTV measurement, the CTV metrics ladder, what incrementality really measures and CTV vs Meta. Or see it in practice: the health & wellness case study.
Find out if CTV is a fitAll articles
They Cut the Clutter. They Kept the Shows.
Two open-source projects, dumbtv and cleanyourtv, now let AI walk people through stripping sponsored tiles, preloaded apps and viewing tracking off their smart TVs. It's a techy crowd…
My Unhealthy Obsession With Caffeine, Conversions and CTV Ads
Everybody asks about the mug. Caffeine, conversions, CTV. It's not a slogan. It's three obsessions, and they're more connected than you'd think. Here's the story, and the one…
Cable Refuses to Die. The Smart Money Runs CTV Right Alongside It.
Every year someone writes cable's obituary, and every year it gets back up. Epsilon's 2026 Media Consumption Survey finds 4 in 10 households still use cable or satellite,…
Meta Just Reinvented Prime Time. TV Never Stopped Selling It.
Meta's new Ads Super Burst lets brands reserve a 3 to 24 hour window on Facebook and Instagram, with the price agreed up front and rivals locked out.…
Stop Asking How Many Times. Start Asking When.
Every CTV plan asks how many times a household should see the ad. Almost none ask when. A memory experiment from 1885 found that spaced repetitions beat crammed…
Going Direct to the Seller Is Good. Going Direct to the Right Home Is Better.
Direct deals with streaming sellers buy premium shows and big reach, and they have a real role. But the number that pays the bills isn't CPM. It's what…
The Robots Are Buying TV Now. Who’s Checking If It Sold?
LG and Magnite just let AI agents buy the hero spot on LG smart TV home screens. That's good news for CTV: faster setup, premium placements, fewer spreadsheets.…
NAB Show New York Is Next Week. Here’s What CTV Advertisers Should Actually Watch.
NAB Show New York takes over the Javits Center Oct. 21-22. It's a broadcast and media-tech show, not an ad show. That's exactly why CTV advertisers should pay…
Q1 2027 Is TV’s January Gym. The Viewers Show Up. Plenty of Advertisers Don’t.
In a real gym, January is packed. In TV advertising, it's the opposite: the viewers all show up and a lot of the competition goes home. Here are…
The Ratings Are Getting Synthetic. Your Sales Aren’t.
Nielsen plans to roll out new streaming measurement in early 2027 that fuses platforms' own data with its panel. MediaPost says the method behind it is literally called…
Everyone Wants the Big Game. The Hard Part Is Proving It Sold.
A new survey of 302 ad decision-makers says 73% plan to put money into live sports on streaming TV. Reaching fans isn't the problem. Cost and proof are.…
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Is CTV right for your business?
If CTV is right for your business, we'll show you the math. If it's not, we'll tell you that too — before you spend a dollar.
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