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Proprietary Methodology · Refined Across 1B+ Impressions

The CS Method™

A four-phase architecture for turning streaming impressions into measurable, auditable revenue. The same framework we use whether your budget is $250,000 a month or $5 million.

Every CTV agency claims a process. Few can describe it. We can — at the level a CMO needs to evaluate it. The operational depth lives in the engagement, not on a sales page.

Built on Three Convictions

Conviction 01

CTV is the most measurable television in history.

There's no defensible reason to buy it the way agencies bought linear in 1995. Reach and frequency decks belong in the past. Every dollar should be tracked, every household should be addressable, and every outcome should be auditable.

Conviction 02

Misaligned incentives produce mediocre work.

An agency paid by your spend will optimize for your spend. An agency paid by your outcomes will optimize for your outcomes. The 156-year-old commission model still dominates U.S. media buying because it's profitable for agencies — not because it works for advertisers.

Conviction 03

Specialization beats generalization at scale.

A generalist agency running CTV alongside fourteen other channels cannot match the depth of a team that does CTV exclusively. The CS Method™ exists because CTV deserves to be the only thing in the room.

Phase 01 · Foundation

Audience Architecture

Campaigns aimed at exactly the households likely to convert — not demographic guesswork dressed up as targeting.

Every CS Method™ engagement begins with audience design. Because every dollar wasted on the wrong household is a dollar that should have been working for the right one.

We start with your first-party data — the customers, prospects, and behavioral signals you've already paid to acquire — and layer it with deterministic third-party data appropriate to your category. The output is a household-level audience definition built around your business, not around vendor defaults.

What we don't do: rent generic third-party segments and call it targeting. That's where most CTV waste begins.

The audience is the answer — not an afterthought.

Phase 02 · Execution

Inventory Strategy & Supply Path Discipline

Every dollar tracked back to the publisher. No open-exchange remnant. No supply chain mystery.

Where your impressions actually run is the most under-examined question in CTV. Most agencies will show you a list of platforms — Hulu, Peacock, Max, Disney+ — and let you assume that's where your money went. The truth is messier. Programmatic supply paths route through multiple intermediaries, each taking a margin, often without disclosure.

The CS Method™ rejects that opacity. We allocate across a curated mix of premium PMPs, vetted FAST inventory, and a disciplined creative-testing reserve. Every dollar is tracked back to the publisher of record. The exact mix is built around your category, your audience, and your KPIs — not a templated allocation we run for everyone.

What we don't do:

Open-exchange remnant inventory you can't audit

Trading desk arbitrage that buys at one price and bills at another

Black-box "optimization" that hides where your dollars actually went

If we can't show you the publisher, we don't run the impression.

Phase 03 · Optimization

Frequency, Creative & Real-Time Performance

Most CTV waste isn't where the ad runs — it's how often it runs against the same household.

A $250,000 monthly CTV buy can deliver dramatically different results depending entirely on frequency discipline. We've seen brands paying premium CPMs to reach the same household 22 times in a weekend, while their suppression logic is so weak that recently-converted customers are getting hit with acquisition creative.

The CS Method™ treats frequency, creative rotation, and dayparting as primary optimization levers — because at the household level, they almost always are. Most CTV buys plateau in month two because the agency runs out of moves. Ours compound, because we don't.

Media that compounds in efficiency — not media that fades after launch week.

Phase 04 · Proof

Attribution & KPI Verification

Every metric is auditable. Every success fee is earned against numbers your CFO can verify independently.

Phase 04 is the phase that makes the entire model work. Because our compensation is tied to outcomes — not to your spend — we can't afford an attribution stack that's anything less than rigorous, defensible, and independently verifiable.

We measure what causes the outcome, not what correlates with it. We isolate incremental lift, not vanity reach. And we deliver every campaign metric in a format your CFO can reproduce from raw data — because if they can't, the success fee shouldn't be paid in the first place.

Reporting that survives a CFO review. Numbers that survive a board meeting.

Why This Page Stops Where It Stops

We've shared the architecture. We haven't shared the playbook. That's deliberate.

The CS Method™ is the result of more than two decades of campaign work, and the operational layer beneath each phase — the bidding logic, the audience-construction sequences, the supply path curation, the attribution model weights — is what separates this methodology from a Google Doc full of best practices.

If you want that depth, the path is the engagement. The Growth Plan delivers a custom version of this framework applied directly to your business, your audiences, and your KPIs. We'll show you everything that matters — once you're a client.

Want to see this applied to your business?

The fastest way to evaluate the CS Method™ is to let us run it against your current CTV reporting. Send us your last 90 days. In 72 hours, you'll have a 5-page assessment from Cory personally — showing you exactly what would change under our framework, and what it would change for.

No pitch deck. No follow-up sequence. Just the work.