We're CS & Co. Marketing Studio™ — a CTV-first performance agency that turns streaming television into your highest-performing acquisition channel. Over a billion impressions delivered. Built to convert viewers into buyers and prove every dollar of it.
Already Convinced - Order Your CTV Growth Plan →
Direct buying relationships across every premium streaming destination that matters.
The Numbers Behind the Caffeine.
We live and breathe CTV and OTT marketing. That’s all we do and we do it well. From strategy to screen, our campaigns reach real viewers on premium streaming platforms — and turn those impressions into measurable revenue.
0B+
CTV Impressions
Delivered Across premium streaming inventory since transitioning to CTV-first.
0M+
Households
Reached & Activated Verified household-level reach via deterministic audience matching.
$0
Average Blended CPA
Across active campaigns. Most agencies won't show you this number. We lead with it.
0%
Lift in Branded Search
The halo effect of CTV done right — measured against geo-controlled holdouts.
Powered by AI, campaigns are continuously optimized to reach the right audience, at the right time, across every screen. From the first impression to the final conversion, every step is measurable.
CTV can operate as a standalone growth channel — or amplify the performance of your existing channels by driving higher intent, stronger engagement, and more conversions. That means you can see what’s working, optimize in real time, and scale with confidence.
We're Not a Software Platform.
We're Not a Generalist Agency.
We're a Growth Operator.
The industry has produced three kinds of "CTV companies."
Self-Serve Platforms
MNTN · tvSCIENTIFIC · TATARI
They hand you a login and a learning curve — and suddenly you're the media buyer. Great software. Zero senior strategy. Zero accountability for your outcomes.
Generalist agencies
DIGITAL AGENCIES · FULL-SERVICE SHOPS
They bolt CTV onto a menu of fifteen other channels. It becomes a checkbox, not a craft — and they collect their 15% commission whether you grow or not.
that's us
CS & Co. Marketing Studio™
THE GROWTH OPERATOR
We buy, manage, and optimize your campaigns ourselves — senior-led, CTV-first, every account. And we only earn when we hit the KPIs you set. No commission. No retainer. No markup.
Who runs your campaigns
CTV expertise
Commission on your media
Monthly retainer
CPM markup
Pays for results
Self-Serve Platforms
You do
Tool-deep
DSP fee + license
None (you pay license)
Hidden in platform fee
No
Generalist Agencies
A junior account team
Channel-wide, shallow
15% standard
$10K–$75K standard
Hidden in trading desk
No
CS & Co. Marketing Studio
A 22-year senior operator
CTV-first, only
Zero
Zero
Zero — pass-through
Success fee only
We’re not your typical agency.
Most agencies profit whether you grow or not.
We don’t.
No retainers. No percentage-based fees. No markups.
We’ve aligned our model with your outcomes — not your spend.
That means every decision we make is focused on one thing: driving measurable growth. Not impressions. Not vanity metrics. Real results.
We Killed the Three Things Wrong With Agency Pricing.
The 15% commission was invented in 1869, when newspapers were the dominant medium. We don't think it should still be here in 2026. Our competitors disagree. Their CFOs love them for it. Yours won't.
Pillar 1:
No Monthly Retainers
Your budget goes to working media — not to keeping our lights on. If we're not earning our keep on performance, we're not earning at all.
Pillar 2:
No Agency Commissions
Zero percentage-based fees on media spend. We don't take a cut of your CTV buy. We killed the industry standard. Our competitors hate us for it. Your CFO will not.
Pillar 3:
No Inflated CPMs
You pay exactly what we pay. No markups disguised as "optimization." No hidden trading desk margin. Full pass-through pricing, log-level disclosure, every campaign.
We’re Metric - Obsessed.
Every campaign is built around the metrics that matter — CPA, CAC, RPH, Sessions, ROAS and real growth. We track what others can’t, optimize in real time, and continuously push performance forward. No vanity metrics. No wasted spend. Just data-driven decisions that scale.
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CPA & CAC Focused
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Full-Funnel Tracking
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Revenue-Driven Decisions
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Real-Time Optimization
the math your cmo has been waiting to see
TYPICAL AGENCY 15% COMMISSION
$450k
earn per year
On a $3M annual CTV budget, your agency earns $450,000 in commission-billed monthly, whether your campaigns perform or not.
PAID REGARDLESS OF RESULTS
VS
CS & CO. - ZERO COMMISSION
$1,499
FLAT STRATEGY FEE. ONE TIME
One flat strategy fee to build your CTV plan. Then zero commission on your media — ever. We earn a success fee only when your KPIs are hit.
PAID ONLY WHEN YOU WIN
That's a potential $448,501 difference on the same $3M budget.
The only variable is whether your agency's incentive is to spend your money - or grow your business.
So How Do We Make Money? Glad You Asked.
01
STEP ONE
$1,499
The CTV Growth Plan™
Comprehensive strategy, creative direction, attribution setup, and a phase-by-phase action plan. Fully deliverable. 14 days.
02
STEP TWO
$0 Commission
We Run the Media at Cost
$5K/wk or $20K/month — from directly to working media at the rates we negotiate. No markup. You get the receipts every week.
03
STEP THREE
KPI Hit = We Earn
Success Fee, When You Win.
CPA, CAC, ROAS, RPR. Blended target hit. We agree on the number upfront. When we hit it, we get paid. No hit, no fee.
The only way we make a dollar past the $1,499 strategy fee is if we make you many more. Every incentive we have points in the same direction as every incentive you have. That's not a marketing slogan — that's the contract.
Who Works With Us
The Operator in Your Corner.
Cory Poccia
Founder & CEO
22 years in media. College professor of Media and Artificial Intelligence at Adelphi University. Founder of CS & Co. Marketing Studio™ since 2017. Architect of dozens of multi-million-dollar CTV campaigns for national brands.
Cory built CS & Co. on a single conviction: a 156-year-old commission model has no business running modern CTV. So he eliminated it. The result is the most aggressively client-aligned commercial model in U.S. CTV — zero commission, zero retainer, success fee only when KPIs are hit.
One Decision. Two Ways to Start.
We Don't Do Sales Calls.
We Do Straight Answers.
If CTV is right for your business, we'll tell you exactly why and show you the math. If it's not, we'll tell you that too. No pitch deck. No retainer ask. No junior account manager on the line.
CS & Co. works exclusively with brands committing $50,000 to $2,000,000 or more per month to CTV.
Already running CTV?
Free CTV Assessment
earn per year
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Send us your last 90 days of CTV reporting. Within 72 hours, Cory personally sends back a 5-page forensic assessment — where your CPMs are inflated, which placements aren't working, what your current agency isn't disclosing, and what it would look like under a zero-commission model.
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No follow-up sequence. No pitch. Just a straight read from a 22-year operator with nothing to sell you but outcomes.
Delivered in 72 hours. Reviewed personally by Cory Poccia.
Ready to move?
The $1,499 CTV Growth Plan™
FLAT STRATEGY FEE. ONE TIME
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Skip the assessment and go straight to the plan. For a flat $1,499 we build your full CTV strategy — audience architecture, platform allocation, KPI targets, creative direction, and a phase-by-phase roadmap.
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Twenty pages. Fourteen days. Money back if we miss the deadline.Most campaigns are live within 30 days of approval.
Includes a one-on-one strategy session with Cory. Not an account manager. Not an SDR.
Do We Offer Anything Else? Of Course We Do
Behind every killer campaign is killer creative. We bring decades of production expertise to every campaign. We handle video production, post-production, and AI-powered content creation — or work with your existing assets and optimize them to drive performance.
Video Production
Post Production
AI-Powered Content Creation
We are Proficient in
We are Proficient in
Are you ready to grow smarter?
In one conversation, we’ll break down how CTV can drive measurable growth for your business — based on your numbers, not guesswork.
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A clear growth plan — not a sales pitch We’ll show you exactly how OTT fits into your funnel and where the revenue comes from.
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Real numbers, real expectations
You’ll understand what it takes to scale — budgets, timelines, and projected outcomes.
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Built around your business, not a template Every strategy is tailored to your margins, your audience, and your growth stage.
Free access. No spam. Just real conversations about marketing
Insights, Data, and More Caffeine
Fresh takes on CTV, AI, and performance marketing.
"Chat Is Dead." The Search Box Is Next. And That's the Best News Brand Advertising Has Had in a Decade.
**250-character description** AI agents are changing advertising. As search and buying get automated, brands can no longer rely on clicks alone. The next advantage belongs to brands customers remembe... ...more
CTV News ,AI News
June 10, 2026•8 min read
Are You Giving the Cash Register Credit for the Sale? Why Search and Direct Are Gateways for CTV — Not Competitors to It
You cannot click a television. So when a CTV viewer searches your name or types your URL, that's not a competing channel — it's the only door open. So why are we giving the cash register credit for th... ...more
General Marketing ,CTV News
June 06, 2026•11 min read
One Instrument Lies — Why CTV Measurement Has to Be Triangulated
Most brands measure CTV with one broken instrument: last-click. A navigator never trusts one bearing. Triangulate instead — IP matching for what happened, incrementality for what caused it, MMM for th... ...more
General Marketing ,CTV News
June 04, 2026•9 min read
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