A Studio of People Who'd Rather Run Your Campaign Than Pitch It.

CS & Co. Marketing Studio™ is the CTV division of Mainstream Entertainment Group Inc., based in Plainview, New York. It was founded in 2017 by Cory Poccia, a media operator since 2004 who teaches Media and Artificial Intelligence at Adelphi University. A small senior team runs every campaign in-house: strategy, creative, post-production in English and Spanish, and data and analytics.

Find out if CTV is a fit

Small team. Senior operators.

Who will actually run my campaign?

The people you meet. The team that pitches you is rarely the team that runs your account; CS & Co. is small by design so that it is.

  • No junior hand-off and no layers between you and the people doing the work.
  • Media is bought in-house. Nothing is subcontracted.
  • Creative, post-production and measurement sit in the same studio as the buy.

Founder & CEO

Who founded CS & Co.?

Cory Poccia founded CS & Co. Marketing Studio™ in 2017 as a division of Mainstream Entertainment Group Inc. He has worked in media since 2004: producing at WWE, running video marketing at Cision, then building a production studio that became a CTV-only agency.

  • Faculty at Adelphi University in Garden City, New York, teaching Media and Artificial Intelligence.
  • Founder of the Entrepreneurs' Organization Accelerator Program, Long Island Chapter.
  • 10X Marketing Certified. Longtime Muay Thai practitioner: “it teaches you the difference between speed and panic.”

He built the fee model around one rule: the agency's pay should never come at the expense of the client's performance. That meant no 15% commission, no monthly retainer, and a success fee only when the KPI agreed in writing before launch is hit.

More about Cory Poccia · Cory's personal site

Cory Poccia, founder and CEO of CS & Co. Marketing Studio, in a navy blazer holding a marker

Brands our team has made work for: production, creative and campaigns.

  • Daytop New Jersey
  • Focus Features
  • Starz
  • UFC
  • Union Beer Distributors
  • Leukemia & Lymphoma Society
  • Sony Pictures
  • Porsche
  • Entrepreneurs’ Organization (EO)

Why “CS”

Why is it called CS & Co.?

CS stands for Caffeinated Strategies. It started in 1999 at the Broadway Beanery, a coffee shop on Broadway in Lynbrook, New York, where Cory and Ari Sobel spent the nights they weren't shooting arguing about scripts and structure.

The name is about what happens to your thinking at that hour: the version you land on at 2 a.m. after you've thrown out the safe one.

“Most media plans are DECAF. They're fine. They're defensible. They also don't do anything.”Cory Poccia, Founder

Twenty-five years later, Ari is still on the team, and the fee model is the same idea in commercial form: “It isn't a discount. It's the version where we carry the risk instead of you.”

Read the full origin story

Cory Poccia, Craig Parten and Ari Sobel at a table in the Broadway Beanery, Lynbrook, New York, 1999
The Broadway Beanery, Lynbrook, 1999. Where “Caffeinated Strategies” started.

Who is on the CS & Co. team?

Operators, creatives and analysts who do the work themselves.

Aryeh S., creative and strategy lead at CS & Co., wearing headphones in the studio

Aryeh S.

Creative & strategy

25+ years of creative and strategic work across media, campaigns and brand storytelling. Turns business goals into concepts and messaging built to earn attention and drive action. Queens College.

Cara H., photographer and videographer at CS & Co., holding a camera in the studio

Cara H.

Creative

Still photographer and videographer with 25+ years across film, television and commercial work, including more than 200 film and TV projects. Emerson College.

Taylor S., creative at CS & Co., seated in the studio under a film light

Taylor S.

Creative

Brings a next-generation view to content ideas, campaign direction and visual storytelling built for today's audiences. LIU Post.

Damian S., post-production editor at CS & Co., at an editing workstation

Damian S.

Post-production (English & Spanish)

Editor from Uruguay who leads English- and Spanish-language execution: editing, adapting and versioning assets across markets, audiences and platforms.

Kristen T., data and analytics lead at CS & Co., at a desk with a reporting dashboard behind her

Kristen T.

Data & analytics

Data & Analytics Lead. Turns campaign data into reporting, performance analysis and decisions across creative, media and strategy. Touro College.

Senior humans decide

Meet the bench

A senior operator on every account, backed by AI agents. Eight AI specialists sit behind our senior team. Each one is trained deep on a single craft, has a job on every campaign, and hands its work to the next. Open any agent’s file to see what it’s trained on.

A senior operator owns every account. Agents prepare the work. They don’t approve plans, buy media or talk to clients on their own; a named human signs off on every plan and every dollar.

Software, not staff. The agents aren’t counted as team members, and every person on our team page is a real person.

See how the bench works together →

Headquarters

Where is CS & Co. based?

Plainview, New York. One working studio holds the production stage, the post-production suite and the media operations team. CS & Co. doesn't outsource the craft or subcontract the buy. The work happens here.

The CS & Co. Marketing Studio in Plainview, New York: open office, edit bay, conference room and production stage
Plainview, New York. Stage, post suite and media operations under one roof.

Straight answers

Frequently asked questions

Who founded CS & Co.?

Cory Poccia founded CS & Co. Marketing Studio in 2017 as a division of Mainstream Entertainment Group Inc. He has worked in media since 2004, including production at WWE and video marketing at Cision, and teaches Media and Artificial Intelligence at Adelphi University.

Where is CS & Co. based?

CS & Co. Marketing Studio is headquartered in Plainview, New York (11803). The Plainview studio houses the production stage, the post-production suite and the media operations team, and campaigns are run for brands across the United States.

Do you outsource media buying or production?

No. CS & Co. buys media in-house and produces creative in its own Plainview studio, including post-production in English and Spanish. The senior people you meet on the fit call are the people who plan, buy and measure your campaign.

Does CS & Co. use AI?

Yes, as a bench of AI agents behind the senior team: research, analysis, reporting, scripts, production planning, editing, music and web work. A senior operator owns every account and signs off on every plan and every dollar. Agents never buy media, approve work or talk to clients on their own.

One way to start

Want the people on this page on your account?

Most CTV plans are DECAF. They spend, they report, and nobody can prove what they sold. CS & Co. plans, buys and measures your streaming TV against the number you're held to, proves what it caused with The CS Method™, and only earns past the plan fee when that number moves.

Find out if CTV is a fit

Starts with a 30-minute fit-and-scope call with a senior operator, not an SDR. Nothing is charged until we agree it's a fit.