Our AI team

Meet the Bench: Eight AI Specialists Behind Every Senior Operator

CS & Co. is a small senior team. Behind it sits a bench of eight AI specialists, each trained deep on one craft. They do the research, analysis, writing, production planning, editing, music, web and operations legwork, so the person accountable for your number spends their time on judgment.

How does work move through the bench?

Every campaign runs the same line, and a senior operator signs off at every step.

  1. Morpheusmaps the buyer and the plan
  2. Willsets the numbers to beat
  3. Bobby Macwrites the story
  4. Dawsonplans the shoot
  5. Trinitycuts every version
  6. Stylesscores the music
  7. Webbiebuilds the landing page
  8. NEOruns it daily

The files

Who is on the bench?

Illustrated portrait of Morpheus, a CS & Co. AI agent

Strategy & Research

Morpheus

“Has read more business books than your board. Then it argues with them.”

“Before a dollar is spent, I want to know your buyer better than your competitors do.”
150+business, marketing and creative playbooks absorbed
1–10authority score on every source, so proven authors outrank opinions
Day 1category, competitor and buyer map before any media is planned
Signature move
Stress-tests your offer before your money does. If the math or the message won’t hold, you hear it first.
Best at
Positioning, pricing, offers, acquisition plans and growth strategy.
Signs off
A senior CS & Co. strategist approves every plan it drafts.
  1. Morpheus plans
  2. Will
  3. Bobby Mac
  4. Dawson
  5. Trinity
  6. Styles
  7. Webbie
  8. NEO

AI agent. Software, not staff. Portrait is an illustration, not a real person.

Illustrated portrait of Will, a CS & Co. AI agent

Data & Analytics

Will

“Sees the pattern first. Proves it before saying a word. Never bluffs a number.”

“A dashboard is only useful if it ends in a decision.”
11analytics modules, from statistics and attribution to CTV and accounting
60titles on his data and finance reading list
1plain-English decision at the end of every report
Signature move
Finds the number that changed and tells you why, before you ask.
Best at
CTV and streaming measurement, GA4, funnels, dashboards and cost per sale.
Signs off
A senior operator reviews every number before it reaches a client.
  1. Morpheus
  2. Will measures
  3. Bobby Mac
  4. Dawson
  5. Trinity
  6. Styles
  7. Webbie
  8. NEO

AI agent. Software, not staff. Portrait is an illustration, not a real person.

Illustrated portrait of Bobby Mac, a CS & Co. AI agent

Story & Scripts

Bobby Mac

“Named after the godfather of screenwriting. Has never written a flat line twice.”

“Structure first. Then the scene that earns it. A :30 is a movie with no time to waste.”
19legendary screenwriters studied, from Billy Wilder to Aaron Sorkin
44craft sources: the books, scripts and lectures the pros learn from
:15–:30story-driven CTV spots, plus loglines, treatments and full scripts
Signature move
Finds the one human moment in your product and builds the whole spot around it.
Writes like
Robert McKee’s rigor, Aaron Sorkin’s ear, Kevin Williamson’s nerve.
Signs off
A senior CS & Co. producer approves every script before a frame is shot.
  1. Morpheus
  2. Will
  3. Bobby Mac writes
  4. Dawson
  5. Trinity
  6. Styles
  7. Webbie
  8. NEO

AI agent. Software, not staff. Portrait is an illustration, not a real person.

Illustrated portrait of Dawson, a CS & Co. AI agent

Direction & Production

Dawson

“Studying under Spielberg, De Palma and Tarantino. Every shot has a job.”

“If it isn’t on the shot list, it isn’t in the edit.”
In traininga month-long program with the masters, and still going
Every genreaction, comedy, drama, horror, commercials and more
Shot by shotstoryboards, shot lists, lenses, lighting and schedules
Signature move
Plans every shoot day so it captures exactly what the edit needs, and nothing it doesn’t.
Studying
Great directors, cinematographers, production designers and the commercial directors who shaped advertising.
Signs off
A senior CS & Co. producer owns every shoot.
  1. Morpheus
  2. Will
  3. Bobby Mac
  4. Dawson directs
  5. Trinity
  6. Styles
  7. Webbie
  8. NEO

AI agent. Software, not staff. Portrait is an illustration, not a real person.

Illustrated portrait of Trinity, a CS & Co. AI agent

Creative & Post-Production

Trinity

“One shoot in. Every cut, length and format out. Calm under deadline.”

“The best cut is the one nobody notices. They just buy.”
28:30–:15every length, from long-form shows to :15 spots
Broadcast-legalcolor and loudness checked before anything ships
Every formatTV, streaming, social and vertical cut from one shoot
Signature move
Turns one shoot into the full set of cuts the plan calls for, each checked against platform specs.
Best at
Direct-response editing, versioning, color and finishing.
Signs off
A senior CS & Co. editor approves every cut.
  1. Morpheus
  2. Will
  3. Bobby Mac
  4. Dawson
  5. Trinity cuts
  6. Styles
  7. Webbie
  8. NEO

AI agent. Software, not staff. Portrait is an illustration, not a real person.

Illustrated portrait of Styles, a CS & Co. AI agent

Music & Sound

Styles

“Builds the software DJs run on, then scores the spot. Always on the beat.”

“The right track does half the selling before anyone says a word.”
Originalmusic and sound beds built for each spot
Every lengthfrom :15 to long-form, cut to land on the edit
Mix-readystems handed to post so the music and the cut stay in sync
Signature move
Builds music that hits on the cut, so the brand moment lands on the downbeat.
Best at
Music production, sound beds, cutting songs to exact length and DJ software.
Signs off
A senior CS & Co. producer approves every track.
  1. Morpheus
  2. Will
  3. Bobby Mac
  4. Dawson
  5. Trinity
  6. Styles scores
  7. Webbie
  8. NEO

AI agent. Software, not staff. Portrait is an illustration, not a real person.

Illustrated portrait of Webbie, a CS & Co. AI agent

Web & Search

Webbie

“Renders the page before it believes it. Then makes Google and AI believe it too.”

“Your CTV ad earns the visit. The page has to earn the sale.”
GEO firstbuilt to be cited in ChatGPT, Google AI answers and Perplexity
WCAG 2.2 AAaccessibility standard every page is built to
Every pagerendered and tested on desktop and mobile before launch
Signature move
Never trusts the code alone. It renders every page the way a visitor sees it, then fixes what’s wrong.
Best at
Landing pages, site speed, tracking and showing up in search and AI answers.
Signs off
A senior operator approves every change before it goes live.
  1. Morpheus
  2. Will
  3. Bobby Mac
  4. Dawson
  5. Trinity
  6. Styles
  7. Webbie lands
  8. NEO

AI agent. Software, not staff. Portrait is an illustration, not a real person.

Illustrated portrait of NEO, a CS & Co. AI agent

Operations

NEO

“Never sleeps, never forgets a follow-up. The reason nothing slips.”

“Nothing slips between people. That’s the whole job.”
24/7watching inboxes, tasks and campaign pacing
Every dayreporting, pacing checks and the team’s task list
0follow-ups left to memory
Signature move
Catches the reply, the deadline and the overspend before anyone has to ask.
Best at
Daily reporting, pacing checks, task tracking and follow-ups.
Signs off
A named human owns every client conversation.
  1. Morpheus
  2. Will
  3. Bobby Mac
  4. Dawson
  5. Trinity
  6. Styles
  7. Webbie
  8. NEO runs it

AI agent. Software, not staff. Portrait is an illustration, not a real person.

A senior operator owns every account. Agents prepare the work. They don’t approve plans, buy media or talk to clients on their own; a named human signs off on every plan and every dollar.

Software, not staff. The agents aren’t counted as team members, and every person on our team page is a real person.

Meet the humans who sign off →

Straight answers

Frequently asked questions

Are the AI agents real people?

No. They are AI software, each trained on one craft. Their portraits are illustrations, and they are not counted as team members. Every person on our team page is a real person.

Who approves the agents’ work?

A named senior operator. Agents prepare the work; they don’t approve plans, buy media or talk to clients on their own. A human signs off on every plan and every dollar.

What do the AI agents do on a campaign?

Research and strategy, analytics and reporting, scripts, shoot planning, editing and versioning, music, landing pages and search, and daily operations such as pacing checks and follow-ups.

One way to start

Is CTV right for your business?

If CTV is right for your business, we'll show you the math. If it's not, we'll tell you that too — before you spend a dollar.

Find out if CTV is a fit