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CTV Attribution Isn’t Broken. The Industry’s Measurement Model Is.
CS & Co. Marketing StudioPublished on: 12/04/2026
CTV attribution isn’t broken—it’s being measured incorrectly. This article explores how outdated models, siloed data, and improper frameworks have led to confusion, and how modern approaches like multi-touch attribution, incrementality testing, and IP-based measurement are redefining how connected TV performance is tracked and optimized.
General MarketingCTV News
Why Self-Serve CTV Platforms Could Quietly Destroy Performance (And Cost Brands Millions)
CS & Co. Marketing StudioPublished on: 11/04/2026
Self-serve CTV platforms promise control—but could lead to wasted spend. Learn why most brands fail at CTV and how to turn streaming TV into a real revenue channel.
General MarketingCTV News
Claude vs ChatGPT: Comparing the Leading AI Platforms for Writing, SEO, and Business Use
CS & Co. Marketing StudioPublished on: 11/04/2026
Claude vs ChatGPT: A comparison of two leading AI platforms, highlighting differences in writing quality, speed, SEO capabilities, and business use cases to help companies choose the right tool for content creation and growth.
General MarketingAI News
CTV vs Affiliate Marketing: Efficiency Today vs Opportunity Tomorrow
CS & Co. Marketing StudioPublished on: 06/04/2026
Affiliate marketing drives efficient, bottom-funnel conversions by capturing existing demand, while CTV builds high-intent audiences by creating that demand upstream. As measurement improves, the two are increasingly converging into a hybrid model where CTV generates intent and performance channels convert it.
General MarketingCTV News
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