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You're Buying CTV Wrong. Here's the Two-Bucket Rule.
Cory PocciaPublished on: 08/05/2026
CTV is two markets in a trench coat. The two-bucket rule for budgeting FAST and Premium.
General MarketingCTV News
The Sequenced Metrics Ladder Every CTV Operator Should Know
Cory PocciaPublished on: 05/05/2026
Learn how to measure CTV campaigns with the right metrics at the right time.
General MarketingCTV News
MONDAY JOE™ SERIES 5/04/2026: The 2015 Academic Paper Every CTV Skeptic Should Read Before They Cancel Your Budget
CS & Co. Marketing StudioPublished on: 04/05/2026
Your CFO probably has not read Lewis and Rao 2015. They should. The most rigorous academic paper eve
General MarketingCTV News
MONDAY JOE™ SERIES 4/27/2026: A $2.5 Billion Political Tsunami Is About to Hit Your CTV Plan — Here's What Smart Brands Are Doing Now
CS & Co. Marketing StudioPublished on: 27/04/2026
A $2.5 billion surge in political ad spend is set to disrupt the CTV landscape in 2026—and it’s happening on the same platforms brands rely on every day. This post breaks down how an unprecedented influx of political dollars will drive up CPMs, strain inventory, and distort campaign performance during the critical September-to-November window.
General MarketingCTV News
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