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When CTV Stopped Being a Top-of-Funnel Channel — And Why Most Brands Haven't Noticed
Cory PocciaPublished on: 21/05/2026
For 10 years, CTV was a top-of-funnel awareness play. The 2026 IAB NewFronts made it official: that era is over. Innovid's data shows CTV delivered 38% of impressions and 63% of attributable conversions. The bottom of the funnel just got a television
General MarketingCTV News
Don’t Pay for Beta: Measure the Alpha CTV Actually Creates
Cory PocciaPublished on: 21/05/2026
A fund manager up 18% in a year the S&P returned 17% did not have a good year. He had one percent of skill and seventeen percent of market. CTV measurement has the exact same problem — and almost nobody is running the experiment that solves it.
General MarketingCTV News
The Impression That Hurts You — Why More CTV Without Management Is Worse Than No CTV at All
Cory PocciaPublished on: 13/05/2026
More impressions without management isn't advertising. It's a brand tax.
General MarketingCTV News
MONDAY JOE™ SERIES 5/11/2026: Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPI
CS & Co. Marketing StudioPublished on: 12/05/2026
Why CPS is CTV's real KPI. Stop blaming the car salesman when the loan officer denies the deal.
General MarketingCTV News
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