Political & Advocacy

The pressure you're under:

The 2026 cycle is projected at $10.8 billion in total U.S. political ad spend — a record midterm — and CTV is forecast at $2.48 billion of that. Your campaign timelines are compressed, your polling shifts weekly, and your media plan has to pivot at the speed of the news cycle. Most agencies cannot move that fast. The ones that can are charging political-cycle premiums to compensate for it. And every commission dollar your campaign pays an agency is a dollar that didn't go to voter contact.

Where CTV solves it:

CTV is the only major political ad channel growing over 2024 levels, and it's the channel where speed, geographic precision, and audience targeting matter most. We move at the speed of polling data — daily creative rotation, weekly market rebalancing, real-time pivots based on internal numbers. Targeting is built around verified voter file integration, ZIP-code-level precision in battleground markets, and audience suppression to protect against wasted spend on locked-in voters. The success-fee model means every dollar that should go to voter persuasion does.

The KPIs we'll be accountable to:

Cost per persuadable voter reached

Reach against verified registered voter targets in priority precincts

Branded search lift on candidate name

Incremental movement in target geos vs. holdout markets

Volunteer-signup and donation conversion rates

Tell Us About Your Business

Built for the campaign manager and IE strategist who needs every dollar working — and who can't afford a 15% commission tax in a $30 million ad campaign.