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Industry 01 · Top Vertical

Political & Advocacy

For candidates, ballot measures, causes, and issue campaigns

Political CTV has to be measured with discipline. The goal is to move awareness, recall, favorability, and action — without overstating persuasion unless the test design can prove it.

CORE CONVICTIONS.

Brand Signals

  • Name ID lift

  • Message recall lift

  • Favorability lift

  • Issue awareness lift

  • Persuasion lift, only when supported by a true experimental design

Intent Signals

  • Candidate or issue-specific search lift

  • Campaign-site engagement lift

  • Volunteer-page engagement lift

  • Donation-page engagement lift

  • Pledge-to-vote or petition engagement lift

Business Outcomes

  • Verified turnout lift

  • Verified registration lift

  • Absentee or mail-ballot request lift

  • Incremental volunteer sign-ups

  • Incremental donations

Acquisition Efficiency

  • Cost per persuadable voter reached

  • Cost per verified registration

  • Cost per absentee-ballot request

  • Cost per volunteer sign-up

  • Cost per donation or petition action

Home > Industry > Political Advocacy

Industry 06 · 2026 Priority

Political & Advocacy

The pressure you're under:

The 2026 cycle is projected at $10.8 billion in total U.S. political ad spend — a record midterm — and CTV is forecast at $2.48 billion of that. Your campaign timelines are compressed, your polling shifts weekly, and your media plan has to pivot at the speed of the news cycle. Most agencies cannot move that fast. The ones that can are charging political-cycle premiums to compensate for it. And every commission dollar your campaign pays an agency is a dollar that didn't go to voter contact.

Where CTV solves it:

CTV is the only major political ad channel growing over 2024 levels, and it's the channel where speed, geographic precision, and audience targeting matter most. We move at the speed of polling data — daily creative rotation, weekly market rebalancing, real-time pivots based on internal numbers. Targeting is built around verified voter file integration, ZIP-code-level precision in battleground markets, and audience suppression to protect against wasted spend on locked-in voters. The success-fee model means every dollar that should go to voter persuasion does.

The KPIs we'll be accountable to:

Cost per persuadable voter reached

Reach against verified registered voter targets in priority precincts

Branded search lift on candidate name

Incremental movement in target geos vs. holdout markets

Volunteer-signup and donation conversion rates

Built for the campaign manager and IE strategist who needs every dollar working — and who can't afford a 15% commission tax in a $30 million ad campaign.