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Industry 01 · Top Vertical

Sports Betting & Gaming

For regulated sportsbook, casino, iGaming, and fantasy operators

In gaming, soft intent is not enough. CTV should build awareness and preference, then prove whether eligible in-state audiences move toward registration, deposit, and active play.

CORE CONVICTIONS.

Brand Signals

  • Aided and unaided awareness lift

  • Ad recall lift

  • Offer recall lift

  • Brand consideration lift

  • Operator preference lift

Intent Signals

  • Brand and offer-specific search lift

  • Registration-start lift

  • App-store engagement lift

  • Promo or odds-page engagement lift

  • Event-window engagement lift

Business Outcomes

  • First-time depositor lift

  • Incremental registrations

  • Incremental active players

  • Net gaming revenue lift

  • Deposit and retention quality by acquired cohort

Acquisition Efficiency

  • Cost per first-time depositor

  • Cost per registration

  • State-level CAC

  • LTV:CAC ratio

  • Cost per matched sale or registration

  • Gross-profit payback period

Home > Industry > Sports Betting & Gaming

Industry 10 · High Fit · Regulated

Sports Betting & Gaming

The pressure you're under:

You're operating in the fastest-growing, most performance-obsessed category in U.S. advertising. Every state is its own regulatory market, with its own legal age, its own promotional restrictions, and its own competitive dynamic. Your CAC is being tracked daily — sometimes hourly during big sporting events. The first-deposit promotional war has trained your customer to expect $200 sign-up bonuses, which means your acquisition economics only work if your retention is right. And most of your category's CTV buying is being run by generalist agencies who don't understand state-level regulation, daypart-restriction logic, or how to suppress problem-gambling-exclusion lists.

Where CTV solves it:

Sports betting demands a specialist — not a generalist with CTV on the menu. We run campaigns inside state-by-state regulatory frameworks, with audience suppression integrated against problem-gambling-exclusion data, and creative trafficking that respects each market's promotional limits. We target verified in-market bettors and in-state high-LTV recreational sports fans, time campaigns around event windows where conversion intent peaks, and measure first-deposit cost and 30/60/90-day retention — not just sign-ups. The success-fee model in this category is unusually well-aligned: this is one of the few categories where the operator can stand behind a true cost-per-funded-account guarantee.

The KPIs we'll be accountable to:

Cost per first-time depositor

Cost per qualified lead

30-day retention rate among acquired users

Lifetime value to acquisition cost ratio

State-by-state market efficiency

Built for the sports betting CMO who's tired of explaining state-by-state regulatory dynamics to a generalist agency that wants to apply a national playbook to a 50-market reality.