Sports Betting & Gaming

The pressure you're under:

You're operating in the fastest-growing, most performance-obsessed category in U.S. advertising. Every state is its own regulatory market, with its own legal age, its own promotional restrictions, and its own competitive dynamic. Your CAC is being tracked daily — sometimes hourly during big sporting events. The first-deposit promotional war has trained your customer to expect $200 sign-up bonuses, which means your acquisition economics only work if your retention is right. And most of your category's CTV buying is being run by generalist agencies who don't understand state-level regulation, daypart-restriction logic, or how to suppress problem-gambling-exclusion lists.

Where CTV solves it:

Sports betting demands a specialist — not a generalist with CTV on the menu. We run campaigns inside state-by-state regulatory frameworks, with audience suppression integrated against problem-gambling-exclusion data, and creative trafficking that respects each market's promotional limits. We target verified in-market bettors and in-state high-LTV recreational sports fans, time campaigns around event windows where conversion intent peaks, and measure first-deposit cost and 30/60/90-day retention — not just sign-ups. The success-fee model in this category is unusually well-aligned: this is one of the few categories where the operator can stand behind a true cost-per-funded-account guarantee.

The KPIs we'll be accountable to:

Cost per first-time depositor

Cost per qualified lead

30-day retention rate among acquired users

Lifetime value to acquisition cost ratio

State-by-state market efficiency

Tell Us About Your Business

Built for the sports betting CMO who's tired of explaining state-by-state regulatory dynamics to a generalist agency that wants to apply a national playbook to a 50-market reality.