CPG & Retail

The pressure you're under:

Retail-media networks have rewritten your media plan. Walmart Connect, Amazon Ads, Kroger Precision, Target Roundel — your trade marketing dollars are increasingly required to flow through retailer-controlled environments, and your CTV strategy needs to integrate with those measurement frameworks, not run parallel to them. Meanwhile, your category margins are tight, your incumbent agency is taking 15% off the top, and your CFO is asking why you can't tie streaming impressions directly to shelf scans.

Where CTV solves it:

Modern CTV planning for CPG isn't a standalone media buy — it's a coordinated layer that integrates with retail-media measurement to deliver shelf-level attribution. We build campaigns that connect streaming exposure to retailer-data-confirmed purchase lift, work inside Walmart Connect, Amazon, and Kroger measurement frameworks where applicable, and design audience strategies that protect your retailer relationships. The zero-commission model means a 15% CPG margin doesn't get eroded by a 15% agency commission.

The KPIs we'll be accountable to:

Sales lift in test markets vs. holdout

Retailer-confirmed purchase attribution

New-buyer acquisition rate

Incremental household penetration

Brand share-of-voice in priority retail channels

Tell Us About Your Business

Built for the CPG CMO whose budget is being squeezed from both ends — by retail media on one side and trade margin on the other — and who needs CTV to earn its place in that equation.