Home > Industry > Automotive

Industry 01 · Top Vertical

CPG & Retail

For consumer brands, retail media, and omnichannel retail campaigns

CTV should grow demand before the shelf, then prove whether exposure increases new buyers, household penetration, and incremental sales.

CORE CONVICTIONS.

Brand Signals

  • Aided and unaided brand awareness lift

  • Ad recall lift

  • Purchase-intent lift

  • Product or offer awareness lift

  • Brand favorability lift

Intent Signals

  • Brand and product-specific search lift

  • Product-page engagement lift

  • Retailer add-to-cart lift

  • Coupon or promotion engagement lift

  • Store-locator engagement lift

Business Outcomes

  • Incremental sales lift

  • New-buyer lift

  • Incremental qualified leads

  • Incremental units sold

  • Category share movement

Acquisition Efficiency

  • Cost per incremental buyer

  • Cost per incremental unit

  • Incremental ROAS

  • New-to-brand sales share

  • Retail-media closed-loop ROAS

Home > Industry > CPG & Retail

Industry 05 · High Fit

CPG & Retail

The pressure you're under:

Retail-media networks have rewritten your media plan. Walmart Connect, Amazon Ads, Kroger Precision, Target Roundel — your trade marketing dollars are increasingly required to flow through retailer-controlled environments, and your CTV strategy needs to integrate with those measurement frameworks, not run parallel to them. Meanwhile, your category margins are tight, your incumbent agency is taking 15% off the top, and your CFO is asking why you can't tie streaming impressions directly to shelf scans.

Where CTV solves it:

Modern CTV planning for CPG isn't a standalone media buy — it's a coordinated layer that integrates with retail-media measurement to deliver shelf-level attribution. We build campaigns that connect streaming exposure to retailer-data-confirmed purchase lift, work inside Walmart Connect, Amazon, and Kroger measurement frameworks where applicable, and design audience strategies that protect your retailer relationships. The zero-commission model means a 15% CPG margin doesn't get eroded by a 15% agency commission.

The KPIs we'll be accountable to:

Sales lift in test markets vs. holdout

Retailer-confirmed purchase attribution

New-buyer acquisition rate

Incremental household penetration

Brand share-of-voice in priority retail channels

Built for the CPG CMO whose budget is being squeezed from both ends — by retail media on one side and trade margin on the other — and who needs CTV to earn its place in that equation.