Industry 02 · High Fit

Insurance

The pressure you're under:

Insurance is the most CPA-obsessed category in advertising. Your competitive set spends north of $4 billion a year on TV. Geico alone has trained your category to expect single-digit-second response times on creative iterations, and your board reviews CAC down to the dollar. Meanwhile, your incumbent agency is charging 15% on a $50M media plan and cannot tell you, with confidence, what the incremental return on that spend actually was.

Where CTV solves it:

Insurance is the cleanest fit for our success-fee model in the category — because your media directors already think in CPA, CAC, and quote-to-bind. We don't have to convert anyone to outcomes-thinking. We just have to deliver them. Audience targeting is built around verified in-market shoppers, life-event triggers (home purchase, marriage, vehicle purchase), and competitive switcher modeling. We measure against the same metrics your team reports to the C-suite.

The KPIs we'll be accountable to:

Cost per quote

Cost per bind

Cost per acquisition

Branded search lift

Incremental policy lift over holdout markets

Tell Us About Your Business

Built for the insurance CMO who has to defend every dollar of media spend in a quarterly board review — and whose agency can't currently help them do it.