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Industry 01 · Top Vertical

Insurance

For auto, home, life, and bundled insurance brands

Insurance is a consideration-set category. CTV should make the brand easier to remember, easier to quote, and easier to choose when shoppers enter the market.

CORE CONVICTIONS.

Brand Signals

  • Unaided brand awareness lift

  • Aided awareness lift

  • Ad recall lift

  • Brand consideration lift

  • Trust and confidence lift

Intent Signals

  • Brand-specific search lift

  • Product-page engagement lift

  • Quote-start lift

  • Call or agent-contact lift

Business Outcomes

  • Incremental bound policies

  • Incremental new-customer acquisition

  • Quote-to-bind improvement

  • Policyholder value by exposed cohort

Acquisition Efficiency

  • Cost per quote-start

  • Cost per bound policy

  • Customer acquisition cost

  • Cost per qualified lead or call

  • LTV:CAC ratio

Home > Industry > Insurance

Industry 02 · High Fit

Insurance

The pressure you're under:

Insurance is the most CPA-obsessed category in advertising. Your competitive set spends north of $4 billion a year on TV. Geico alone has trained your category to expect single-digit-second response times on creative iterations, and your board reviews CAC down to the dollar. Meanwhile, your incumbent agency is charging 15% on a $50M media plan and cannot tell you, with confidence, what the incremental return on that spend actually was.

Where CTV solves it:

Insurance is the cleanest fit for our success-fee model in the category — because your media directors already think in CPA, CAC, and quote-to-bind. We don't have to convert anyone to outcomes-thinking. We just have to deliver them. Audience targeting is built around verified in-market shoppers, life-event triggers (home purchase, marriage, vehicle purchase), and competitive switcher modeling. We measure against the same metrics your team reports to the C-suite.

The KPIs we'll be accountable to:

Cost per quote

Cost per bind

Cost per acquisition

Branded search lift

Incremental policy lift over holdout markets

Built for the insurance CMO who has to defend every dollar of media spend in a quarterly board review — and whose agency can't currently help them do it.