Industry 01 · Top Vertical

Automotive

The pressure you're under:

Linear TV is collapsing under your feet. OEMs lost 20.5% of national linear spend in Q1 2025 alone. Your dealer network is demanding more co-op accountability. Your supply chain is unpredictable — vehicles you advertised in March may be eight weeks away from the lot in April. And your CFO wants to know why a $40 broadcast CPM is reaching the wrong 70% of viewers.

Where CTV solves it:

Streaming is where in-market vehicle intenders now live — and the data infrastructure for automotive on CTV is more mature than for any other category. We integrate Polk and Experian Automotive data to target verified in-market shoppers by make, model, and lease expiration window. We pivot creative based on dealer lot inventory in real time, so you're never paying premium CPMs to advertise a vehicle that's eight weeks out of stock. And we tie every impression back to dealership traffic, configurator activity, and where data partners allow — VIN-level attribution.

The KPIs we'll be accountable to:

Cost per dealership visit

Cost per configurator complete

Cost per VDP view

Branded search lift in target DMAs

Incremental lift over a geo-controlled holdout

Tell Us About Your Business

Built for the OEM CMO whose dealer network is asking harder questions every quarter — and whose linear TV plan stopped answering them three years ago.