Travel & Hospitality

The pressure you're under:

Travel marketing is seasonality on hard mode. Your booking windows are compressing, OTAs are eating direct-booking margin, and your competitive set has trained consumers to expect a constant stream of last-minute deals. Your CFO wants to see incremental direct bookings — not just OTA share — and your media plan has to flex hard around peak windows, weather events, and category-specific shocks (hurricanes, fuel prices, currency moves). Meanwhile, your agency is charging the same retainer in your slow months as in your peak months.

Where CTV solves it:

CTV is the only premium video channel where direct-booking attribution can be cleanly measured — through pixel-to-booking tracking, geo-controlled incrementality testing, and integration with the loyalty and CRM systems you already own. We build campaigns that suppress existing loyalty members from acquisition creative, target high-LTV traveler segments by trip-intent signal, and pivot creative to match real-time inventory and pricing shifts. Zero retainer means we don't get paid in your slow months — and we work harder in your peak ones because that's where the success fee triggers.

The KPIs we'll be accountable to:

Cost per direct booking

Direct vs. OTA share lift

Loyalty-member acquisition rate

Incremental room-night or seat-mile volume

ROAS measured against geo-controlled holdouts

Tell Us About Your Business

Built for the travel CMO who's tired of paying agency retainers through the off-season — and tired of watching OTAs eat direct-booking margin during peak.