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The Impression That Hurts You — Why More CTV Without Management Is Worse Than No CTV at All

The Impression That Hurts You — Why More CTV Without Management Is Worse Than No CTV at All

The Impression That Hurts You — Why More CTV Without Management Is Worse Than No CTV at AllCory Poccia
Published on: 13/05/2026

More impressions without management isn't advertising. It's a brand tax.

General MarketingCTV News
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You're Buying CTV Wrong. Here's the Two-Bucket Rule.

You're Buying CTV Wrong. Here's the Two-Bucket Rule.

You're Buying CTV Wrong. Here's the Two-Bucket Rule.Cory Poccia
Published on: 08/05/2026

CTV is two markets in a trench coat. The two-bucket rule for budgeting FAST and Premium.

General MarketingCTV News
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The Sequenced Metrics Ladder Every CTV Operator Should Know

The Sequenced Metrics Ladder Every CTV Operator Should Know

The Sequenced Metrics Ladder Every CTV Operator Should KnowCory Poccia
Published on: 05/05/2026

Learn how to measure CTV campaigns with the right metrics at the right time.

General MarketingCTV News
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The CTV Boomer: Why the Advertisers Riding This Wave Will Look Like Geniuses in Five Years

The CTV Boomer: Why the Advertisers Riding This Wave Will Look Like Geniuses in Five Years

The CTV Boomer: Why the Advertisers Riding This Wave Will Look Like Geniuses in Five YearsCory Poccia
Published on: 26/04/2026

Connected TV captures 47.5% of US TV viewing and 8% of ad spend. That gap is the entire opportunity. A Blue Ocean Strategy take on why the advertisers buying CTV right now are paying 2025 CPMs against 2027 audiences — and why their competitors will spend the next decade trying to catch up.

General MarketingCTV News
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