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Comscore found streaming's share of ad time RISES through the holidays while cable's falls. So why do advertisers still go dark on the Fourth of July? The empty-house…
Dana White just explained the future of advertising better than any analyst alive. Cable is dying, streaming is re-bundling into a handful of global channels — and every…
The full Cannes Lions 2026 recap: the Grand Prix winners, the dominant themes, the AI moment that split the room, and the quiet place streaming finally showed up…
Prime Day is the largest demand-capture event in retail — a cash register the size of a stadium. But the register doesn't decide whose product the crowd reaches…
The CFO isn't the obstacle. The measurement is. Last-click under-credits the channel that creates demand and over-credits the one that collects it. Here's how to evaluate CTV with…
The Knicks ended a 53-year drought and the UFC took the White House lawn and millions watched live. Live sports is the last campfire in media. Here's why…
CTV right now is a full bowl and calm water. The brands learning it today will have mastered it by the time everyone floods in. The blue ocean…
You cannot click a television. So when a CTV viewer searches your name or types your URL, that's not a competing channel — it's the only door open.…
Most brands measure CTV with one broken instrument: last-click. A navigator never trusts one bearing. Triangulate instead — IP matching for what happened, incrementality for what caused it,…
For 10 years, CTV was a top-of-funnel awareness play. The 2026 IAB NewFronts made it official: that era is over. Innovid's data shows CTV delivered 38% of impressions…
A fund manager up 18% in a year the S&P returned 17% did not have a good year. He had one percent of skill and seventeen percent of…
More impressions without management isn't advertising. It's a brand tax.
One way to start
If CTV is right for your business, we'll show you the math. If it's not, we'll tell you that too — before you spend a dollar.
Find out if CTV is a fit
