Black Friday Is 7 Weeks Away. The Smart TV Money Is Already on Air.
A survey of 41 direct-to-consumer brands says most are raising their Black Friday TV budgets, and more than half will be on air before mid-November. Here's what they're…
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Comcast Says TV + Streaming Doubles Your Return. Here’s the Part That Matters for CTV.
Comcast Advertising's new Multiscreen Performance Report says campaigns that pair TV with streaming deliver 2X the incremental return and 2.4X the website visits of single-tactic buys. The headline…
Good FAST, Bad FAST: The Two-Bucket Rule, Part 2
Part 1 said CTV is two buckets: FAST for reach, Premium for attention. Part 2 is the practical stuff: how the split moves with your goal, what a…
Two Giants, One Remote: What the Skydance Merger Means for Your CTV Ads
Paramount and Warner Bros. Discovery become one company on Tuesday. HBO Max and Paramount+ are headed for one service with about 200 million subscribers, plus CBS and TNT…
Let the Networks Fight Over Ratings. Your Sales Keep Score.
The TV industry is in another public fight over who gets to count viewers. That fight is about pricing network ad time. A brand buying performance CTV has…
Apple Has a List. Your Measurement Might Be On It.
Apple quietly blocked The Trade Desk, LiveRamp, ID5 and others on Safari with iOS 27. Now it has a private list of hundreds more it can switch on…
Every Paid Media Channel, Ranked: Where the Water's Still Blue — and Where You're Bidding Against Everyone
Every paid media channel, ranked going into Q4 — which oceans are red, which are turning, and where the water's still blue. The headline: the channel with the…
The Red Ocean Is Bleeding: Why Supplement Brands Drowning in Meta Are Losing to the Ones Who Moved to CTV
Supplement brands are drowning in Meta's red ocean — worst-in-class CPM inflation, the sharpest cost-per-customer climb, the steepest ROAS decline. CTV is the blue ocean: higher incremental return,…
Gary Vee Just Described the Biggest Mistake Brands Make With CTV — Without Ever Mentioning It
Gary Vee gets 50 emails a day from people ready to quit after four months. Every CTV operator gets that email after four weeks. The early quiet isn't…
Should You Run CTV Ads During the World Cup? The Good, the Bad, and the Ugly
In-match World Cup CPMs are hitting $120. Live sports CTV ads run 66% better than cable. So do you get in? The good, the bad, and the ugly…
The Empty House Myth: Why a Holiday Weekend Like the Fourth of July Is One of the Most Overlooked Windows in CTV
Comscore found streaming's share of ad time RISES through the holidays while cable's falls. So why do advertisers still go dark on the Fourth of July? The empty-house…
Channel 3, Channel 5, Channel 8, Channel 13 — But Globally: Why Dana White Just Explained the Future of Advertising Better Than Any Analyst Alive
Dana White just explained the future of advertising better than any analyst alive. Cable is dying, streaming is re-bundling into a handful of global channels — and every…
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