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The full Cannes Lions 2026 recap: the Grand Prix winners, the dominant themes, the AI moment that split the room, and the quiet place streaming finally showed up…
Prime Day is the largest demand-capture event in retail — a cash register the size of a stadium. But the register doesn't decide whose product the crowd reaches…
The CFO isn't the obstacle. The measurement is. Last-click under-credits the channel that creates demand and over-credits the one that collects it. Here's how to evaluate CTV with…
The Knicks ended a 53-year drought and the UFC took the White House lawn and millions watched live. Live sports is the last campfire in media. Here's why…
CTV right now is a full bowl and calm water. The brands learning it today will have mastered it by the time everyone floods in. The blue ocean…
You cannot click a television. So when a CTV viewer searches your name or types your URL, that's not a competing channel — it's the only door open.…
Most brands measure CTV with one broken instrument: last-click. A navigator never trusts one bearing. Triangulate instead — IP matching for what happened, incrementality for what caused it,…
For 10 years, CTV was a top-of-funnel awareness play. The 2026 IAB NewFronts made it official: that era is over. Innovid's data shows CTV delivered 38% of impressions…
A fund manager up 18% in a year the S&P returned 17% did not have a good year. He had one percent of skill and seventeen percent of…
More impressions without management isn't advertising. It's a brand tax.
Why CPS is CTV's real KPI. Stop blaming the car salesman when the loan officer denies the deal.
One way to start
If CTV is right for your business, we'll show you the math. If it's not, we'll tell you that too — before you spend a dollar.
Find out if CTV is a fit
