The Impression That Hurts You — Why More CTV Without Management Is Worse Than No CTV at All
More impressions without management isn't advertising. It's a brand tax.
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CTV News
Articles
Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPI
Why CPS is CTV's real KPI. Stop blaming the car salesman when the loan officer denies the deal.
You're Buying CTV Wrong. Here's the Two-Bucket Rule.
CTV is two markets in a trench coat. The two-bucket rule for budgeting FAST and Premium.
The Sequenced Metrics Ladder Every CTV Operator Should Know
Learn how to measure CTV campaigns with the right metrics at the right time.
A $2.5 Billion Political Tsunami Is About to Hit Your CTV Plan — Here's What Smart Brands Are Doing Now
A $2.5 billion surge in political ad spend is set to disrupt the CTV landscape in 2026—and it’s happening on the same platforms brands rely on every day.…
The CTV Boomer: Why the Advertisers Riding This Wave Will Look Like Geniuses in Five Years
Connected TV captures 47.5% of US TV viewing and 8% of ad spend. That gap is the entire opportunity. A Blue Ocean Strategy take on why the advertisers…
The 90% Myth: Why the Loudest CTV Critics are Wrong
A LinkedIn critic has built a personal brand telling advertisers Connected TV is mostly fraud and ROAS is fiction. The data tells a different story. CEO Cory Poccia…
Last Click Attribution Is the Comfort Food of Media Measurement
This article explores why last click attribution, while simple and widely used, often misrepresents true marketing performance. It breaks down how modern consumer journeys—especially in Connected TV—are fragmented,…
CTV is an Intrusion Into the Living Room — Unless You Earn the Right to Be There
CTV is the most powerful—and most intrusive—channel in modern advertising. This article explores why entering the living room demands a different strategy, how premium environments improve performance, and…
Your CTV is Bigger Than You Think
CTV attribution isn’t broken—it’s being undercounted. This article explores how outdated measurement models fail to capture the true impact of CTV, why brands are missing 2–5× more conversions…
Streaming Cuts Are Rising — Why That’s Actually Bullish for CTV Advertising
Streaming isn’t declining—it’s shifting. As consumers cut paid subscriptions due to rising costs, they’re moving toward ad-supported platforms, creating a major opportunity for advertisers as CTV becomes more…
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