Insights · Page 5
CS & Co.'s notes on CTV strategy, measurement and media: attribution, incrementality, live sports, FAST vs premium inventory, and what AI is changing, written mostly by founder Cory Poccia for marketers who have to defend their CTV spend.
New to CTV? Start with CTV Advertising 101, the plain-English guide. Then the measurement basics: why CFOs distrust CTV measurement, the CTV metrics ladder, what incrementality really measures and CTV vs Meta. Or see it in practice: the health & wellness case study.
Find out if CTV is a fitStreaming isn’t declining—it’s shifting. As consumers cut paid subscriptions due to rising costs, they’re moving toward ad-supported platforms, creating a major opportunity for advertisers as CTV becomes more…
Affiliate marketing doesn’t scale the way most brands expect. Using Target’s creator program as a real-world example, this article explores why affiliate performance is inconsistent at scale—and how…
CTV attribution isn’t broken—it’s being measured incorrectly. This article explores how outdated models, siloed data, and improper frameworks have led to confusion, and how modern approaches like multi-touch…
Self-serve CTV platforms promise control—but could lead to wasted spend. Learn why most brands fail at CTV and how to turn streaming TV into a real revenue channel.
Claude vs ChatGPT: A comparison of two leading AI platforms, highlighting differences in writing quality, speed, SEO capabilities, and business use cases to help companies choose the right…
Affiliate marketing drives efficient, bottom-funnel conversions by capturing existing demand, while CTV builds high-intent audiences by creating that demand upstream. As measurement improves, the two are increasingly converging…
As marketers rethink performance metrics, CTV is gaining attention for driving higher-intent traffic compared to traditional paid social clicks.
Does CTV advertising really drive sales? We break down how OTT works, what to measure, and how to turn streaming TV into a performance channel.
One way to start
If CTV is right for your business, we'll show you the math. If it's not, we'll tell you that too — before you spend a dollar.
Find out if CTV is a fit
