Insights, Data & More Caffeine

Featured CTV News Post

Blog Image

Why CFOs Hate CTV — and Why They're Wrong About It

Why CFOs Hate CTV — and Why They're Wrong About ItCory Poccia
Blog Image

Nobody Half-Watches a Game 5 — Why Live Sports Is the Most Premium Inventory in CTV, and Why the Action It Drives Is Real

Nobody Half-Watches a Game 5 — Why Live Sports Is the Most Premium Inventory in CTV, and Why the Action It Drives Is RealCory Poccia
Blog Image

"Chat Is Dead." The Search Box Is Next. And That's the Best News Brand Advertising Has Had in a Decade.

**250-character description** AI agents are changing advertising. As search and buying get automated, brands can no longer rely on clicks alone. The next advantage belongs to brands customers remember before they ask AI to buy.

Blog Image

MONDAY JOE™ SERIES 5/11/2026: Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPI

MONDAY JOE™ SERIES 5/11/2026: Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPICS & Co. Marketing Studio Published on: 12/05/2026

Why CPS is CTV's real KPI. Stop blaming the car salesman when the loan officer denies the deal.

Blog Image

MONDAY JOE™ SERIES 5/11/2026: Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPI

MONDAY JOE™ SERIES 5/11/2026: Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPICS & Co. Marketing Studio Published on: 12/05/2026

Why CPS is CTV's real KPI. Stop blaming the car salesman when the loan officer denies the deal.

LATEST NEWS

Nobody Half-Watches a Game 5 — Why Live Sports Is the Most Premium Inventory in CTV, and Why the Action It Drives Is Real

Published on: 15/06/2026

Don't Be the Last Dog to the Bowl — Why the Brands Learning CTV Now Will Own It Later

Published on: 12/06/2026

"Chat Is Dead." The Search Box Is Next. And That's the Best News Brand Advertising Has Had in a Decade.

Published on: 10/06/2026

Are You Giving the Cash Register Credit for the Sale? Why Search and Direct Are Gateways for CTV — Not Competitors to It

Published on: 06/06/2026

One Instrument Lies — Why CTV Measurement Has to Be Triangulated

Published on: 04/06/2026

When CTV Stopped Being a Top-of-Funnel Channel — And Why Most Brands Haven't Noticed

Published on: 21/05/2026

Don’t Pay for Beta: Measure the Alpha CTV Actually Creates

Published on: 21/05/2026

The Impression That Hurts You — Why More CTV Without Management Is Worse Than No CTV at All

Published on: 13/05/2026

MONDAY JOE™ SERIES 5/11/2026: Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPI

Published on: 12/05/2026

SEARCH BY CATEGORY