Why CFOs Hate CTV — and Why They're Wrong About It
Cory Poccia
Nobody Half-Watches a Game 5 — Why Live Sports Is the Most Premium Inventory in CTV, and Why the Action It Drives Is Real
Cory Poccia
"Chat Is Dead." The Search Box Is Next. And That's the Best News Brand Advertising Has Had in a Decade.
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AI agents are changing advertising. As search and buying get automated, brands can no longer rely on clicks alone. The next advantage belongs to brands customers remember before they ask AI to buy.
MONDAY JOE™ SERIES 5/11/2026: Stop Blaming the Car Salesman When the Loan Gets Denied — Why Cost Per Session Is the Most Honest CTV KPI
CS & Co. Marketing Studio Published on: 12/05/2026
Why CPS is CTV's real KPI. Stop blaming the car salesman when the loan officer denies the deal.