The CTV-only performance agency
CTV Advertising Agency: Streaming TV, Paid on Results
CS & Co. Marketing Studio™ is a CTV-only performance agency. We plan, buy, produce and measure streaming-TV (CTV) campaigns, prove what each one caused with a holdout test, and earn a success fee only when the KPI agreed in writing before launch is hit.
- No commission
- No retainer
- No CPM markup
Brands our team has made work for: production, creative and campaigns.
Why does CTV so often look like it isn’t working?
Most CTV is scored by the platform that sold it, on a window shorter than buyers take to decide. In our case study the typical buyer purchased 8 days after the ad. Grade that on next-day sales and you cut a channel that was working. So we agree the number first, hold back matched households, and read the result in your own orders.
8 days
typical time from ad to purchase
Because it’s graded too soon, by the wrong judge.
What does a CTV advertising agency do?
It plans, buys, makes and measures ads on streaming TV. We do all four, and nothing but CTV.
Plan
Audience, inventory, frequency and the KPI, in the CTV Growth Plan.
Buy
Streaming inventory at cost, reconciled weekly against the invoice.
Create
:15 and :30 spots made in our studio. Campaign creative.
Prove
A holdout of matched households, read in your own sales data.
Customers worth $129. In July, CTV brought them in for $67. Meta cost $167.
Same brand, same month, each platform by its own count. CTV figure uses a 7-day window.
Judge CTV on next-day sales and you miss most of what it does.
The numbers behind the caffeine
Each platform by its own count; the CTV figure uses a 7-day window. In July, CTV ran on a smaller budget weighted to warm audiences. Customer value ($129) is first-year revenue, not profit. Client name withheld. Read the full case study
How is CS & Co. paid?
| Compare | Typical agency | The CS & Co. way |
|---|---|---|
| Planning | Folded into fees | $5,000 flat CTV Growth Plan, ten business days |
| Media | A percentage of spend, sometimes a CPM markup | At cost: no commission, no CPM markup |
| Monthly fee | Often a retainer | No retainer |
| Upside | Grows when your budget grows | A success fee, only when the KPI agreed in writing is hit |
A written plan built around the number CTV has to hit. See The CS Method™.
Find out if CTV is a fitWho isn’t CS & Co. for?
- Brands not ready to fund a real test, one that runs long enough to read a result.
- Brands that want a reach report, not a number they’re held to.
Straight answers
Frequently asked questions
How fast can a CTV campaign launch?
Most CS & Co. campaigns are live within 30 days. The CTV Growth Plan takes ten business days, and tracking and the holdout group are set up in parallel.
Does CS & Co. buy other channels?
No. CS & Co. is CTV-only. It measures CTV next to the channels you already run, so you can see what streaming TV added.
One way to start
What would a customer cost you on CTV?
If CTV is right for your business, we’ll show you the math. If it’s not, we’ll tell you that too, before you spend a dollar.
Find out if CTV is a fitStarts with a 15-minute fit-and-scope call with a senior operator, not an SDR.