/* CS & Co. — "Morning Roast" skin (Cory picked concept B, 2026-09-25).
   Cream + espresso, serif display, orange as accent only.
   Every text/background pair below is ≥4.5:1 (checked in concepts/build.py). */
:root{
  --bg:#FBF7F0;        /* cream page */
  --alt:#F3ECE0;       /* latte section */
  --card:#FFFFFF;
  --ink:#2A1C13;       /* espresso text — 15.4:1 on cream */
  --sub:#65513F;       /* secondary — 7.0:1 on cream, 6.4:1 on latte */
  --line:#E4D8C6;
  --accent:#A8400E;    /* burnt orange — 5.8:1 on cream, 6.2:1 white-on-accent */
  --esp:#2A1C13;       /* espresso section */
  --esp-ink:#F6EFE4;   /* 14.4:1 on espresso */
  --esp-sub:#CDBBA6;   /* 8.8:1 on espresso */
  --esp-accent:#EDA06C;/* 7.7:1 on espresso */
  --head:'Fraunces','Fraunces Fallback',Georgia,serif; --body:'Inter','Inter Fallback',system-ui,sans-serif;
  --wrap:1160px;
}
*{box-sizing:border-box}
body{margin:0;font-family:var(--body);font-size:17px;line-height:1.6;color:var(--ink);background:var(--bg);-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3,h4{font-family:var(--head);font-weight:500;letter-spacing:-.01em;line-height:1.12;margin:0 0 .5em;color:var(--ink)}
h1{font-size:clamp(2.4rem,5vw,3.9rem)}
h2{font-size:clamp(1.9rem,3.4vw,2.75rem)}
h3{font-size:1.3rem;font-weight:600}
p{margin:0 0 1.1em}
a{color:var(--accent)}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 32px}
.sec{padding:clamp(64px,8vw,104px) 0}
.center{text-align:center}
.lede{font-size:1.15rem;max-width:62ch;color:var(--sub)}
.center .lede{margin-left:auto;margin-right:auto}
.em,.em-l{color:var(--accent)}
.eyebrow{font-family:var(--body);font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--accent);margin:0 0 14px}
/* Section grounds: "dark" was pure black in the old skin; now it is the latte alt ground */
.dark{background:var(--alt)}
.light{background:var(--bg)}
.dark p,.light p{color:var(--sub)}
.espresso{background:var(--esp);color:var(--esp-ink)}
.espresso h2,.espresso h3{color:var(--esp-ink)}
.espresso p,.espresso .lede{color:var(--esp-sub)}
.espresso .em,.espresso .eyebrow{color:var(--esp-accent)}
/* buttons */
.btn{display:inline-block;background:var(--accent);color:#fff!important;text-decoration:none;font-family:var(--body);font-weight:600;font-size:.95rem;padding:15px 28px;border-radius:999px;transition:filter .15s}
.btn:hover{filter:brightness(1.1)}
.btn-ghost{background:transparent;border:1px solid var(--line);color:var(--ink)!important}
.espresso .btn{background:var(--esp-accent);color:var(--esp)!important}
.note{font-size:.85rem;color:var(--sub);margin-top:14px}
/* header */
.site-head{background:var(--bg);border-bottom:1px solid var(--line);position:sticky;top:0;z-index:50}
.site-head .wrap{display:flex;align-items:center;justify-content:space-between;height:76px;gap:24px}
.brand{display:flex;flex-direction:column;line-height:1;text-decoration:none;color:var(--ink)}
.brand b{font-family:var(--head);font-weight:600;font-size:1.6rem}
.brand small{font-size:.56rem;letter-spacing:.2em;margin-top:4px;color:var(--sub)}
.nav{display:flex;gap:28px;align-items:center}
.nav a{color:var(--sub);text-decoration:none;font-size:.88rem;font-weight:500}
.nav a:hover{color:var(--accent)}
.nav .btn{padding:11px 20px;font-size:.88rem;color:#fff!important}
/* hero */
.hero{background:var(--bg);padding:clamp(64px,9vw,112px) 0 clamp(56px,7vw,88px)}
.hero h1{max-width:18ch}
.hero .lede{margin:26px 0 34px;font-size:1.22rem}
.hero .ctas{display:flex;gap:14px;flex-wrap:wrap}
.hero .proof{margin:22px 0 0;font-size:.88rem;color:var(--sub)}
/* network strip */
.logos{background:var(--bg);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:30px 0}
.logos .cap{text-align:center;font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:var(--sub);margin-bottom:16px}
.logos .strip{display:flex;flex-wrap:wrap;gap:14px 44px;justify-content:space-between}
.logos .strip span{font-family:var(--head);font-weight:600;color:var(--sub);font-size:1.2rem}
/* eMarketer band — espresso */
.band{background:var(--esp);color:var(--esp-ink)}
.band .wrap{display:grid;grid-template-columns:1fr 1.4fr;gap:48px;align-items:center;padding-top:56px;padding-bottom:56px}
.band .big{font-family:var(--head);font-size:clamp(4rem,8vw,5.5rem);font-weight:500;line-height:1;color:var(--esp-accent)}
.band h2{font-size:clamp(1.4rem,2.4vw,1.9rem);margin:0;color:var(--esp-ink)}
.band p{margin:8px 0 0;color:var(--esp-sub);font-size:.95rem}
/* three-way cards */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:52px}
.card{background:var(--card);border:1px solid var(--line);border-radius:10px;padding:32px}
.card.us{border:1.5px solid var(--accent);position:relative}
.card.us:before{content:"THAT'S US";position:absolute;top:-12px;left:32px;background:var(--accent);color:#fff;font-size:.68rem;font-weight:600;letter-spacing:.1em;padding:4px 11px;border-radius:999px}
.card h3{margin-bottom:6px}
.card .who{font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:var(--sub);margin-bottom:14px}
.card.us .who{color:var(--accent)}
.card p{font-size:.97rem;margin:0}
/* comparison table */
.cmp{width:100%;border-collapse:collapse;margin-top:48px;font-size:.93rem;background:var(--card);border:1px solid var(--line);border-radius:10px;overflow:hidden}
.cmp th,.cmp td{padding:15px 18px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top;color:var(--sub)}
.cmp thead th{font-size:.8rem;font-weight:600;color:var(--ink)}
.cmp td:first-child{color:var(--ink);font-weight:500}
.cmp td:last-child,.cmp thead th:last-child{background:#FFF9F3;color:var(--ink);font-weight:600;border-left:1.5px solid var(--accent);border-right:1.5px solid var(--accent)}
.cmp tbody tr:last-child td{border-bottom:none}
/* incentive */
.vs{display:grid;grid-template-columns:1fr auto 1fr;gap:24px;align-items:stretch;margin-top:48px;max-width:960px;margin-left:auto;margin-right:auto}
.vs .col{border:1px solid var(--line);border-radius:10px;padding:40px 32px;background:var(--card);text-align:center}
.vs .col.win{border:1.5px solid var(--accent)}
.vs .pct{font-family:var(--head);font-size:4.2rem;font-weight:500;line-height:1;color:var(--ink)}
.vs .win .pct{color:var(--accent)}
.vs .cap{font-size:.76rem;letter-spacing:.1em;text-transform:uppercase;font-weight:600;color:var(--sub);margin:14px 0 16px}
.vs .win .cap{color:var(--accent)}
.vs .mid{display:flex;align-items:center;font-family:var(--head);font-style:normal;color:var(--sub)}
.vs p{font-size:.95rem;margin:0}
.kicker{margin-top:44px;text-align:center;font-family:var(--head);font-size:clamp(1.4rem,2.8vw,2rem);font-weight:500}
/* playbook */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:20px;margin-top:52px}
.step{background:var(--card);border:1px solid var(--line);border-radius:10px;padding:28px}
.step .n{font-family:var(--head);font-size:1.6rem;color:var(--accent);margin-bottom:12px;line-height:1}
.step h3{font-size:1.2rem;margin-bottom:4px}
.step .sub{font-size:.72rem;letter-spacing:.09em;text-transform:uppercase;color:var(--accent);font-weight:600;margin-bottom:12px}
.step p{font-size:.92rem;margin:0}
.pledge{margin-top:32px;border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:10px;padding:26px 30px;background:var(--card)}
.pledge p{margin:0;color:var(--ink);font-size:1.05rem}
/* stats — espresso section */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:50px}
.stat{border:1px solid #4A3526;border-radius:10px;padding:30px 24px;text-align:center}
.stat b{display:block;font-family:var(--head);font-size:clamp(2.2rem,4vw,3rem);font-weight:500;color:var(--esp-ink);line-height:1}
.stat .lbl{font-size:.74rem;letter-spacing:.11em;text-transform:uppercase;font-weight:600;color:var(--esp-accent);margin:12px 0 10px}
.stat .src{font-size:.84rem;color:var(--esp-sub);margin:0}
/* origin story */
.story .wrap{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
.story p{font-size:1.1rem}
.story .more{font-weight:600;text-decoration:none}
.story blockquote{margin:0;font-family:var(--head);font-size:clamp(1.4rem,2.6vw,1.9rem);line-height:1.3;border-left:3px solid var(--accent);padding-left:28px;color:var(--ink)}
.story cite{display:block;font-family:var(--body);font-style:normal;font-size:.88rem;color:var(--sub);margin-top:18px}
/* footer — espresso */
.site-foot{background:var(--esp);color:var(--esp-sub);padding:72px 0 30px}
.site-foot .brand{color:var(--esp-ink)}
.site-foot .brand small{color:var(--esp-sub)}
.foot-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:34px}
.site-foot p{color:var(--esp-sub)}
.site-foot h4,.site-foot .fh{font-family:var(--body);font-size:.76rem;letter-spacing:.13em;text-transform:uppercase;font-weight:600;color:var(--esp-ink);margin:0 0 16px}
.site-foot a{color:var(--esp-sub);text-decoration:none;font-size:.92rem;display:block;margin-bottom:9px}
.site-foot a:hover{color:var(--esp-accent)}
.promise{display:flex;gap:22px;flex-wrap:wrap;margin:16px 0 0}
.promise span{font-size:.74rem;letter-spacing:.09em;text-transform:uppercase;color:var(--esp-accent);font-weight:600}
.legal{margin-top:46px;padding-top:24px;border-top:1px solid #4A3526;display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;font-size:.85rem}
.legal a{display:inline;margin:0 0 0 20px}
@media(max-width:980px){
  .cards,.steps,.stats,.foot-grid{grid-template-columns:1fr 1fr}
  .vs{grid-template-columns:1fr}.vs .mid{justify-content:center}
  .nav a:not(.btn){display:none}
  .cmp{display:block;overflow-x:auto}
  .band .wrap,.story .wrap{grid-template-columns:1fr;gap:28px}
}
@media(max-width:620px){
  .wrap{padding:0 22px}
  .cards,.steps,.stats,.foot-grid{grid-template-columns:1fr}
  .hero .ctas{flex-direction:column;text-align:center}
  .logos .strip{justify-content:center;gap:10px 22px}
  .logos .strip span{font-size:1rem}
}
.site-foot a.brand{display:flex;margin-bottom:0}

/* ================================================================
   Case study (ported verbatim from concepts/case-study/case-study.html, approved 2026-09-25)
   ================================================================ */
.cs-hero{padding:clamp(56px,8vw,96px) 0 48px}
.cs-hero h1{max-width:19ch;font-size:clamp(2.3rem,4.6vw,3.6rem)}
.cs-hero h1 .em{white-space:nowrap}
.cs-hero .lede{margin-top:22px;font-size:1.2rem}
.tags{display:flex;gap:10px;flex-wrap:wrap;margin-top:26px}
.tags span{font-size:.8rem;border:1px solid var(--line);border-radius:999px;padding:6px 14px;color:var(--sub);background:var(--card)}
.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--card)}
.kpi{padding:30px 28px;border-right:1px solid var(--line)}
.kpi:last-child{border-right:none}
.kpi b{display:block;font-family:var(--head);font-weight:500;font-size:clamp(2.2rem,3.6vw,2.9rem);line-height:1;color:var(--accent)}
.kpi span{display:block;margin-top:10px;font-size:.92rem;color:var(--ink);font-weight:500}
.kpi small{display:block;margin-top:4px;font-size:.8rem;color:var(--sub)}
.h2c{max-width:720px}
.face{display:grid;grid-template-columns:1fr 1fr;gap:22px;max-width:880px;margin-top:40px}
.face .col{border:1px solid #4A3526;border-radius:12px;padding:38px 32px}
.face .col.win{border:1.5px solid var(--esp-accent);background:#35251A}
.face .who{font-size:.76rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--esp-sub)}
.face .win .who{color:var(--esp-accent)}
.face .num{font-family:var(--head);font-size:clamp(3.4rem,6vw,4.6rem);line-height:1;margin:14px 0 8px;color:var(--esp-ink)}
.face .win .num{color:var(--esp-accent)}
.face p{margin:0;font-size:.95rem}
.fine{font-size:.82rem;color:var(--esp-sub);margin-top:22px;max-width:760px}
.wins{width:100%;border-collapse:collapse;margin-top:36px;background:var(--card);border:1px solid var(--line);border-radius:10px;overflow:hidden;font-size:.97rem}
.wins th,.wins td{padding:17px 20px;text-align:left;border-bottom:1px solid var(--line)}
.wins thead th{font-size:.78rem;letter-spacing:.08em;text-transform:uppercase;color:var(--sub);font-weight:600}
.wins td:first-child{font-weight:500}
.wins td.n{font-family:var(--head);font-size:1.35rem;color:var(--accent);white-space:nowrap}
.wins td.x{color:var(--sub);white-space:nowrap}
.wins tr:last-child td{border-bottom:none}
.two{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.bars{display:grid;gap:14px}
.bar{display:grid;grid-template-columns:150px 1fr 48px;align-items:center;gap:14px;font-size:.92rem}
.bar i{display:block;height:14px;border-radius:7px;background:var(--line)}
.bar i b{display:block;height:100%;border-radius:7px;background:var(--accent)}
.bar em{font-style:normal;font-weight:600;text-align:right}
.big8{font-family:var(--head);font-size:clamp(4rem,8vw,6rem);line-height:1;color:var(--accent)}
.quote{font-family:var(--head);font-size:clamp(1.5rem,2.8vw,2rem);line-height:1.3;border-left:3px solid var(--accent);padding-left:26px;max-width:820px}
.cta-box{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:48px;text-align:center;max-width:860px;margin:0 auto}
.foot-note{font-size:.8rem;color:var(--sub);max-width:860px;margin:36px auto 0;line-height:1.55}
@media(max-width:820px){.kpis{grid-template-columns:1fr 1fr}.kpi:nth-child(2){border-right:none}.kpi:nth-child(-n+2){border-bottom:1px solid var(--line)}.face,.two{grid-template-columns:1fr;gap:28px}.bar{grid-template-columns:110px 1fr 44px}.wins{display:block;overflow-x:auto}.cta-box{padding:32px 22px}}

/* ================================================================
   WordPress templates (Webbie, 2026-09-26). Palette + fonts unchanged: only existing tokens.
   ================================================================ */
.skip{position:absolute;left:-9999px;top:8px;z-index:100;background:var(--ink);color:#fff;padding:10px 16px;border-radius:6px}
.skip:focus{left:12px}
.sr-only{position:absolute!important;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
a:focus-visible,.btn:focus-visible{outline:2px solid var(--accent);outline-offset:3px}
.nav a[aria-current]{color:var(--ink);text-decoration:underline;text-decoration-color:var(--accent);text-underline-offset:6px}
.nav{gap:24px}
/* mobile nav: four visible links, never behind a hamburger (spec §6.10) */
.mnav{display:none;border-top:1px solid var(--line);background:var(--bg)}
.mnav .wrap{display:flex;justify-content:space-between;gap:8px;height:auto}
.mnav a{color:var(--sub);text-decoration:none;font-size:.84rem;font-weight:500;padding:11px 2px;min-height:24px}
.mnav a[aria-current]{color:var(--ink);box-shadow:inset 0 -2px 0 var(--accent)}
.site-foot .addr{display:block;font-size:.92rem;margin-bottom:9px}
/* breadcrumbs */
.crumbs{background:var(--bg);font-size:.82rem;padding-top:18px}
.crumbs ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.crumbs li{color:var(--sub)}
.crumbs li+li:before{content:"›";margin-right:6px;color:var(--sub)}
.crumbs a{color:var(--sub);text-decoration:none}
.crumbs a:hover{color:var(--accent);text-decoration:underline}
.crumbs span{color:var(--ink)}
.crumbs+.hero,.crumbs+.cs-hero,.crumbs+section.hero{padding-top:clamp(36px,5vw,64px)}
/* default page hero */
.page-hero h1{max-width:22ch}
.page-hero .lede{margin:22px 0 0}
.page-hero .intro p{margin:0 0 .8em}
.more{font-weight:600;text-decoration:none}
.h-sm{font-size:clamp(1.4rem,2.4vw,1.8rem)}
/* prose: posts, legal, loose page copy */
.prose{max-width:760px}
.wrap.narrow{max-width:824px}
.prose p,.prose li{color:var(--ink);font-size:1.06rem;line-height:1.72}
.prose h2{font-size:clamp(1.55rem,2.6vw,2rem);margin:1.7em 0 .55em}
.prose h3{font-size:1.25rem;margin:1.5em 0 .5em}
.prose h4{font-family:var(--body);font-size:1rem;font-weight:600;margin:1.3em 0 .4em}
.prose h2:first-child,.prose h3:first-child{margin-top:0}
.prose ul,.prose ol{padding-left:1.3em;margin:0 0 1.2em}
.prose li{margin:.3em 0}
.prose li p{margin:0}
.prose hr{border:0;border-top:1px solid var(--line);margin:2.2em 0}
.prose blockquote{margin:1.6em 0;border-left:3px solid var(--accent);padding:4px 0 4px 24px;font-family:var(--head);font-size:1.25rem;line-height:1.4}
.prose blockquote p{font-size:inherit;margin:0 0 .5em}
.prose img{max-width:100%;height:auto;border-radius:8px;display:block;margin:1.6em auto}
.prose figure{margin:1.8em 0}
.prose figure img{margin:0 auto}
.prose figcaption{font-size:.86rem;color:var(--sub);text-align:center;margin-top:10px}
.prose a{text-underline-offset:3px}
.prose table{width:100%;border-collapse:collapse;margin:1.4em 0;font-size:.95rem}
.prose th,.prose td{border-bottom:1px solid var(--line);padding:10px 12px;text-align:left}
.legal-doc h2{font-size:1.5rem}
/* single post */
.post-head{padding:clamp(36px,5vw,64px) 0 18px}
.post-head h1{font-size:clamp(2.05rem,4.2vw,3.1rem);max-width:none}
.standfirst{font-size:1.18rem;margin:18px 0 0;max-width:none}
.byline{margin:22px 0 0;font-size:.9rem;color:var(--sub)}
.byline a{font-weight:600;text-decoration:none}
.post-hero{margin:20px auto 36px}
.post-hero img{width:100%;height:auto;border-radius:12px;display:block;border:1px solid var(--line)}
.post-body{padding-bottom:18px}
.post-foot{padding-bottom:56px}
.tax{font-size:.88rem;display:flex;flex-wrap:wrap;gap:8px;align-items:center;margin:0 0 12px}
.tax span{color:var(--sub);text-transform:uppercase;letter-spacing:.1em;font-size:.72rem;font-weight:600;margin-right:4px}
.tax a{border:1px solid var(--line);background:var(--card);border-radius:999px;padding:5px 12px;text-decoration:none;color:var(--ink)}
.author-box{margin-top:26px;border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:10px;padding:20px 24px;background:var(--card)}
.author-box p{margin:0;color:var(--ink);font-size:.97rem}
/* post cards + grids */
.pgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.pcard{background:var(--card);border:1px solid var(--line);border-radius:12px;overflow:hidden;display:flex;flex-direction:column}
.pcard .pimg{display:block;aspect-ratio:16/9;background:var(--alt);overflow:hidden}
.pcard .pimg img{width:100%;height:100%;object-fit:cover;display:block}
.pcard .pbody{padding:20px 22px 24px}
.pcard .meta{font-size:.76rem;letter-spacing:.08em;text-transform:uppercase;color:var(--sub);margin:0 0 10px;font-weight:600}
.pcard .ptitle{font-size:1.16rem;line-height:1.3;margin:0 0 10px}
.pcard .ptitle a{color:var(--ink);text-decoration:none}
.pcard .ptitle a:hover{color:var(--accent)}
.pcard .pex{font-size:.92rem;margin:0;color:var(--sub)}
.posts{padding-top:48px}
.related h2{margin-bottom:32px}
.cats{display:flex;flex-wrap:wrap;gap:8px;align-items:center;margin-top:26px;font-size:.88rem}
.cats span{color:var(--sub);font-weight:600;margin-right:4px}
.cats a{border:1px solid var(--line);background:var(--card);border-radius:999px;padding:6px 14px;text-decoration:none;color:var(--ink)}
.cats a[aria-current]{border-color:var(--accent);color:var(--accent)}
.cats small{color:var(--sub)}
.pager{display:flex;flex-wrap:wrap;gap:8px;justify-content:center;margin-top:48px}
.pager a,.pager span{min-width:44px;min-height:44px;display:inline-flex;align-items:center;justify-content:center;padding:0 14px;border:1px solid var(--line);border-radius:999px;background:var(--card);text-decoration:none;color:var(--ink);font-weight:500}
.pager .current{background:var(--ink);color:var(--esp-ink);border-color:var(--ink)}
/* FAQ */
.faq-list{margin-top:32px;display:grid;gap:14px;max-width:880px}
.qa{background:var(--card);border:1px solid var(--line);border-radius:10px;padding:22px 26px}
.qa h3{font-size:1.15rem;margin:0 0 8px}
.qa .a p{margin:0 0 .6em;color:var(--sub)}
.qa .a p:last-child{margin-bottom:0}
/* industry cross-links, 404 */
.vlinks{list-style:none;padding:0;margin:18px 0 0;display:flex;flex-wrap:wrap;gap:10px 26px}
.vlinks a{font-weight:600;text-decoration:none}
.related-v{padding:40px 0 56px;border-top:1px solid var(--line)}
.byline-row{padding-top:24px;padding-bottom:8px}
/* fit / GHL form */
.form-box{max-width:760px;margin:0 auto;background:var(--card);border:1px solid var(--line);border-radius:14px;padding:12px;min-height:420px}
.form-box iframe{min-height:400px;display:block}
.close h2{max-width:24ch;margin-left:auto;margin-right:auto}
@media(max-width:980px){
  .pgrid{grid-template-columns:1fr 1fr}
  .nav .btn{padding:10px 16px;font-size:.82rem}
  .mnav{display:block}
}
@media(max-width:620px){
  .pgrid{grid-template-columns:1fr}
  .site-head .wrap{height:64px}
  .nav .btn{padding:9px 14px;font-size:.78rem}
  .mnav a{font-size:.8rem}
  .qa{padding:18px 18px}
  .form-box{padding:4px}
}
/* classes used by the 2026-09-26 page copy (Morpheus) */
.cmp caption{caption-side:top;text-align:left;font-size:.84rem;color:var(--sub);padding:0 0 10px}
.cmp tbody th{text-align:left;color:var(--ink);font-weight:500;padding:15px 18px;border-bottom:1px solid var(--line);vertical-align:top}
.card img{max-width:100%;height:auto;border-radius:8px;display:block;margin:0 0 16px}
.card ul{margin:12px 0 0;padding-left:1.1em;font-size:.95rem;color:var(--sub)}
.card li{margin:.25em 0}
.card h3 a{color:var(--ink);text-decoration:none}
.card h3 a:hover{color:var(--accent)}
.sec .story{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.story img{max-width:100%;height:auto;border-radius:10px;display:block}
.proof{font-size:.9rem;color:var(--sub);margin-top:18px}
.sec ul li,.sec ol li{margin:.3em 0}
.sec .wrap > ul,.sec .wrap > ol{color:var(--sub);max-width:70ch}
.espresso ul,.espresso li{color:var(--esp-sub)}
.espresso a:not(.btn){color:var(--esp-accent)}
.espresso strong{color:var(--esp-ink)}
.fit-form fieldset{border:1px solid var(--line);border-radius:10px;padding:18px 22px;margin:0 0 16px;background:var(--card)}
.fit-form legend{font-weight:600;padding:0 6px}
.fit-form label{display:block;margin:8px 0}
@media(max-width:980px){.sec .story{grid-template-columns:1fr;gap:28px}}
/* page hero followed by a body section: one gap, not two */
.page-hero{padding-bottom:clamp(8px,1.5vw,16px)}
.page-hero + .sec,.page-hero + section{padding-top:clamp(28px,4vw,48px)}
html{background:var(--esp)}

/* ================================================================
   Change round 2026-09-26 (Cory). Existing tokens only; every text pair ≥4.5:1.
   ================================================================ */
/* brand line: "Most CTV campaigns are DECAF, Ours isn't." */
.tagline{font-family:var(--head);font-size:clamp(1.25rem,2.2vw,1.6rem);font-weight:500;line-height:1.3;color:var(--accent);margin:14px 0 0;max-width:34ch}
.hero .tagline + .lede{margin-top:22px}
.page-hero .tagline{margin-top:10px}
.foot-line{font-family:var(--head);font-size:1.1rem;line-height:1.3;color:var(--esp-accent)!important;margin:18px 0 0}
/* home: AI-team strip */
.ai-strip{background:var(--bg);border-top:1px solid var(--line);padding:30px 0}
.ai-strip p{margin:0;color:var(--sub);font-size:1.02rem;max-width:80ch}
.ai-strip strong{color:var(--ink)}
/* about: team grid — five people after the Carl card was removed, so the last row centers instead of leaving a hole */
.cards.team{display:flex;flex-wrap:wrap;justify-content:center}
.cards.team .card{flex:0 1 calc((100% - 40px)/3)}
/* about: AI team (four role cards) */
.cards.four{grid-template-columns:repeat(4,1fr)}
.cards.four + ul{margin-top:32px}
#ai-team{scroll-margin-top:90px}
/* Cory page: pull quote, credentials strip, latest posts */
.quote.pull{margin:30px 0 26px;padding-left:24px}
.quote.pull p{font-family:var(--head);font-size:clamp(1.45rem,2.6vw,1.9rem);line-height:1.3;color:var(--ink);margin:0}
.quote.pull cite{display:block;font-family:var(--body);font-style:normal;font-size:.88rem;color:var(--sub);margin-top:14px}
.stats.three{grid-template-columns:repeat(3,1fr);margin-top:0}
.creds{padding:clamp(48px,6vw,72px) 0}
.pgrid.latest{margin-top:36px}
.pgrid.latest .ptitle{font-size:1.12rem}
/* other-services: Company Reel slot (hidden until the reel exists; see the HTML comment in the page) */
.reel-slot{position:relative;aspect-ratio:16/9;width:100%;max-width:1000px;margin:36px 0 0;border-radius:14px;overflow:hidden;background:var(--esp)}
.reel-slot[hidden],.reel-slot:empty{display:none}
.reel-slot iframe,.reel-slot img,.reel-slot video{position:absolute;inset:0;width:100%;height:100%;border:0;object-fit:cover}
/* CTV Advertising 101: on-this-page list */
.toc{margin-top:30px;border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:10px;background:var(--card);padding:20px 26px;max-width:620px}
.toc ol{margin:0;padding-left:1.2em;columns:2;column-gap:32px}
.toc li{margin:0 0 .45em;color:var(--sub);break-inside:avoid}
.toc ol li:first-child{margin-top:0}
.toc a{text-decoration:none;font-weight:500}
.toc a:hover{text-decoration:underline}
.sec h2[id]{scroll-margin-top:90px}
.sec .wrap > h3{margin-top:2em}
/* /fit: native form — every answer is a full-width tappable card (fixes the one-letter-per-line bug) */
.fit-form{max-width:760px;margin:34px 0 0;counter-reset:fitq}
.fit-form fieldset{counter-increment:fitq}
.fit-form legend:before{content:counter(fitq) ". "}
.fit-form fieldset{min-width:0;width:100%;padding:22px 24px 20px}
.fit-form legend{font-family:var(--head);font-size:1.2rem;font-weight:600;color:var(--ink);padding:0 8px}
.fit-form label{display:block;margin:14px 0 0;color:var(--ink);font-weight:500;font-size:.97rem}
.fit-form label.opt{display:flex;align-items:center;gap:14px;width:100%;min-height:56px;margin:10px 0 0;padding:14px 18px;border:1px solid var(--line);border-radius:10px;background:var(--bg);cursor:pointer;font-weight:500;line-height:1.35;transition:border-color .15s,background .15s}
.fit-form label.opt:hover{border-color:var(--accent)}
.fit-form label.opt:has(input:checked){border-color:var(--accent);background:#FFF9F3;box-shadow:inset 0 0 0 1px var(--accent)}
.fit-form label.opt:focus-within{outline:2px solid var(--accent);outline-offset:2px}
.fit-form label.opt input{flex:none;width:20px;height:20px;margin:0;accent-color:var(--accent)}
.fit-form select,.fit-form input[type=text],.fit-form input[type=email],.fit-form input[type=url],.fit-form input[type=tel],.fit-form input[type=file]{display:block;width:100%;margin-top:6px;padding:12px 14px;min-height:48px;font:inherit;font-size:1rem;font-weight:400;color:var(--ink);background:var(--card);border:1px solid #8C7660;border-radius:8px}
.fit-form input[type=file]{padding:10px}
.fit-form select:focus,.fit-form input:focus{outline:2px solid var(--accent);outline-offset:1px;border-color:var(--accent)}
.fit-form .note{margin:14px 0 0}
.fit-form button.btn{border:0;cursor:pointer;margin-top:8px;font-size:1rem}
/* branch fieldsets appear once question 1 is answered (progressive: without :has both stay visible) */
.fit-form:has(input[name=running]) [data-branch]{display:none}
.fit-form:has(input[name=running][value=yes]:checked) [data-branch~="yes"],
.fit-form:has(input[name=running][value=no]:checked) [data-branch~="no"],
.fit-form:has(input[name=running][value=unsure]:checked) [data-branch~="unsure"]{display:block}
@media(max-width:980px){.cards.four{grid-template-columns:1fr 1fr}.cards.team .card{flex-basis:calc((100% - 20px)/2)}}
@media(max-width:620px){
  .cards.four,.stats.three{grid-template-columns:1fr}
  .cards.team .card{flex-basis:100%}
  .toc ol{columns:1}
  .fit-form fieldset{padding:18px 14px 16px}
  .fit-form label.opt{padding:14px}
}

/* Logo v3 (Cory's traced logo, 2026-09-26) */
.brand-logo{display:block;height:40px;width:auto}
.site-foot .brand-logo{height:72px}
@media (max-width:700px){.brand-logo{height:32px}}
.site-foot a.brand{align-items:flex-start;justify-content:flex-start}.site-foot .brand-logo{margin:0}

/* Logo strips (2026-09-26): clients on cream after the hero, streaming inventory on espresso. Static grids, no JS. */
.logo-band{padding:clamp(36px,5vw,56px) 0}
.logo-band.clients{background:var(--bg);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:32px 0 36px}
.logo-band .cap{font-family:var(--body);text-align:center;font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:var(--sub);margin:0 0 22px}
.logo-grid{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:26px 48px}
.logo-grid li{margin:0;padding:0;display:flex;align-items:center}
.logo-grid img{display:block;width:auto;max-width:180px;object-fit:contain} /* fixed box height + max-width = square marks and long wordmarks read at a similar visual size */
.clients .logo-grid{gap:24px 36px}
.clients .logo-grid img{height:64px;max-width:150px;filter:grayscale(1);opacity:.82;transition:filter .2s,opacity .2s}
.clients .logo-grid li:hover img{filter:none;opacity:1}
.logo-band.stream{background:var(--esp);color:var(--esp-ink);text-align:center}
.stream h2{color:var(--esp-ink);max-width:22ch;margin:0 auto .4em}
.stream .eyebrow{color:var(--esp-accent)}
.stream .lede{color:var(--esp-sub);max-width:60ch;margin:0 auto 34px}
.stream .logo-grid{gap:30px 52px;max-width:1000px;margin:0 auto}
.stream .logo-grid img{height:48px;max-width:124px;filter:brightness(0) invert(1);opacity:.88}
.stream .fine{font-size:.76rem;color:var(--esp-sub);margin:34px auto 0;max-width:70ch}
@media(max-width:620px){
  .logo-grid{gap:20px 30px}
  .clients .logo-grid img{height:50px;max-width:112px}
  .stream .logo-grid{gap:22px 30px}
  .stream .logo-grid img{height:36px;max-width:92px}
}
@media (prefers-reduced-motion:reduce){.clients .logo-grid img{transition:none}}

/* /fit submission states + honeypot (2026-09-26) */
.fit-status{max-width:760px;margin:34px 0 0;padding:24px 26px;border-radius:12px;border:1px solid var(--line);background:var(--card)}
.fit-status.ok{border-color:#2F6B3A;box-shadow:inset 4px 0 0 #2F6B3A}
.fit-status.ok h2{font-size:1.5rem;margin:0 0 .35em}
.fit-status.ok p{color:var(--ink);margin:0}
.fit-status.err{margin:24px 0 -10px;border-color:var(--accent);box-shadow:inset 4px 0 0 var(--accent);padding:16px 20px}
.fit-status.err p{margin:0;color:var(--ink)}
.hp-field{position:absolute!important;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden}
.logo-band.stream .more-channels{margin-top:28px;text-align:center;font-size:1.05rem;color:var(--esp-ink,#FBF7F0)}
/* comparison table v2 (Cory: "more sexy", 2026-09-26) */
.cmp-wrap{overflow-x:auto;margin-top:48px;padding:14px 4px 4px}
.cmp.cmp-v2{margin-top:0;border:none;background:transparent;border-radius:0;overflow:visible;border-collapse:separate;border-spacing:0;font-size:.95rem}
.cmp-v2 caption{caption-side:bottom;text-align:left;font-size:.78rem;color:var(--sub);padding-top:14px}
.cmp-v2 th,.cmp-v2 td{background:var(--card);border-bottom:1px solid var(--line);padding:17px 20px}
.cmp-v2 thead th{background:transparent;border-bottom:2px solid var(--ink);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--sub);vertical-align:bottom}
.cmp-v2 tbody th{font-family:var(--head);font-weight:600;font-size:1.02rem;color:var(--ink)}
.cmp-v2 tbody tr:first-child th,.cmp-v2 tbody tr:first-child td{border-top:none}
.cmp-v2 .ic{display:inline-flex;align-items:center;justify-content:center;width:20px;height:20px;border-radius:50%;margin-right:10px;font-size:.78rem;font-weight:700;vertical-align:-3px}
.cmp-v2 .ic.no{background:#EFE6D8;color:#8A7461}
.cmp-v2 td:not(.us){color:var(--sub)}
.cmp-v2 .us{background:var(--esp)!important;color:var(--esp-ink)!important;border-left:none!important;border-right:none!important;border-bottom-color:#4A3526!important;font-weight:500}
.cmp-v2 td.us strong{font-weight:600;color:var(--esp-ink)}
.cmp-v2 .ic.yes{background:var(--esp-accent);color:var(--esp)}
.cmp-v2 thead th.us{border-radius:14px 14px 0 0;border-bottom:2px solid var(--esp-accent)!important;padding:18px 20px 16px;text-align:left}
.cmp-v2 .us-tag{display:block;font-size:.68rem;letter-spacing:.14em;color:var(--esp-accent);margin-bottom:8px}
.cmp-v2 .us-logo{height:30px;width:auto;display:block}
.cmp-v2 tbody tr:last-child td.us{border-radius:0 0 14px 14px;border-bottom:none!important;box-shadow:0 14px 24px rgba(42,28,19,.18)}
.cmp-v2 tbody tr:last-child th{border-radius:0 0 0 12px}
.cmp-v2 tbody tr:hover th,.cmp-v2 tbody tr:hover td:not(.us){background:#FFFCF7}
.cmp-v2 .sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
@media (max-width:760px){.cmp-v2{font-size:.86rem}.cmp-v2 th,.cmp-v2 td{padding:13px 12px}.cmp-v2 tbody th{font-size:.92rem;min-width:130px}.cmp-v2 .ic{width:18px;height:18px;margin-right:6px}}
@media (max-width:760px){
 .cmp-wrap{overflow:visible;padding:0}
 .cmp-v2,.cmp-v2 tbody{display:block}
 .cmp-v2 thead{display:none}
 .cmp-v2 tbody tr{display:grid;grid-template-columns:1fr 1fr;margin:0 0 18px;border-radius:14px;overflow:hidden;box-shadow:0 8px 20px rgba(42,28,19,.10)}
 .cmp-v2 tbody th{grid-column:1/-1;background:var(--card);border-bottom:1px solid var(--line);font-size:1.02rem;padding:14px 16px 10px}
 .cmp-v2 tbody td{display:block;border-bottom:none!important;padding:10px 14px 14px;font-size:.86rem}
 .cmp-v2 tbody td::before{content:attr(data-label);display:block;font-size:.66rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:6px;opacity:.8}
 .cmp-v2 tbody td.us{grid-column:1/-1;order:-1;grid-row:2;border-radius:0!important;box-shadow:none!important;padding:12px 16px 14px;font-size:.95rem}
 .cmp-v2 tbody td.us::before{color:var(--esp-accent);opacity:1}
 .cmp-v2 tbody tr:last-child td.us{border-radius:0!important}
 .cmp-v2 tbody tr:last-child th{border-radius:0}
 .cmp-v2 tbody td:not(.us){background:var(--card)}
 .cmp-v2 tbody td:not(.us)+td:not(.us){border-left:1px solid var(--line)}
}
@media (max-width:760px){.cmp-v2 caption{display:block;width:100%;padding:0 0 14px;text-align:left}}
/* neutral variant (CTV 101): no ✕ on the alternatives, they're different, not wrong */
.cmp-neutral .ic.dot{width:8px;height:8px;background:var(--line);margin-right:10px;vertical-align:1px}
.cmp-v2 .us-name{display:block;font-family:var(--head);font-size:1.6rem;font-weight:600;color:var(--esp-ink);letter-spacing:0;text-transform:none;line-height:1}
.prose .cmp-wrap,.sec .cmp-wrap{margin-bottom:36px}
/* fit cards (free assessment "Who is it for?", 2026-09-26) */
.fitcards{display:grid;grid-template-columns:1.1fr 1fr;gap:24px;margin:44px auto 28px;max-width:1040px;align-items:stretch}
.fitcard{border-radius:18px;padding:40px 40px 36px;text-align:left}
.fitcard .cap{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;margin:0 0 10px}
.fitcard h3{font-family:var(--head);font-size:1.7rem;font-weight:600;margin:0 0 22px;line-height:1.15}
.fitcard ul{list-style:none;margin:0;padding:0}
.fitcard li{position:relative;padding:0 0 0 38px;margin:0 0 18px;line-height:1.55;font-size:1rem}
.fitcard li:last-child{margin-bottom:0}
.fitcard li::before{position:absolute;left:0;top:1px;width:24px;height:24px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:.8rem;font-weight:700}
.fitcard.yes{background:var(--esp);color:var(--esp-sub);box-shadow:0 18px 40px rgba(42,28,19,.18)}
.fitcard.yes .cap{color:var(--esp-accent)}
.fitcard.yes h3,.fitcard.yes strong{color:var(--esp-ink)}
.fitcard.yes li::before{content:"\2713";background:var(--esp-accent);color:var(--esp)}
.fitcard.no{background:var(--card);border:1px solid var(--line);color:var(--sub)}
.fitcard.no .cap{color:var(--sub)}
.fitcard.no h3{color:var(--ink)}
.fitcard.no li::before{content:"\00D7";background:#EFE6D8;color:#8A7461}
.fitcard.no a{color:var(--accent);font-weight:600;text-decoration:none;white-space:nowrap}
.fitcard.no a:hover{text-decoration:underline}
.note.center{text-align:center;max-width:none}
@media (max-width:760px){.fitcards{grid-template-columns:1fr;gap:18px}.fitcard{padding:30px 24px 28px}.fitcard h3{font-size:1.45rem}}
.fitcards .fitcard ul li{margin:0 0 16px}.fitcards .fitcard ul li:last-child{margin-bottom:0}

/* ================= Change round 2 (Cory, 2026-09-27) ================= */
/* no italics sitewide except quotes inside blog posts; bold is reserved for key numbers/phrases */
em{font-style:normal}
.prose em{font-style:italic}
/* one-line explainer where "incrementality test" is first used */
.explain{max-width:62ch;font-size:.93rem;line-height:1.5;color:var(--sub);border-left:3px solid var(--accent);padding:2px 0 2px 14px;margin:0 0 1.2em}
.center .explain{margin-left:auto;margin-right:auto;text-align:left}
.espresso .explain{border-left-color:var(--esp-accent);color:var(--esp-sub)}
.hero .explain{margin-top:-4px}
/* comparison table: "The CS Method" cell + long senior-operator line wrap cleanly */
.cmp-v2 .us-sub{display:block;font-size:.8rem;font-weight:400;color:var(--esp-sub);margin-top:4px;line-height:1.35}
.cmp-v2 td.us strong{display:inline;overflow-wrap:break-word;hyphens:none}
@media (max-width:760px){.cmp-v2 tbody td.us{line-height:1.4}.cmp-v2 tbody td.us .ic{float:left;margin-top:1px}.cmp-v2 tbody td.us strong,.cmp-v2 tbody td.us .us-sub{display:block;margin-left:26px}}

/* ---- Home: Case Study band ---- */
.case-band .case-top{display:flex;flex-wrap:wrap;align-items:center;gap:12px 16px;margin-bottom:22px}
.case-label{display:inline-block;background:var(--esp-accent);color:var(--esp);font-weight:700;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;padding:7px 14px;border-radius:999px}
.case-meta{margin:0;font-size:.82rem;letter-spacing:.08em;text-transform:uppercase;color:var(--esp-sub)!important;font-weight:600}
.case-title{font-size:clamp(2.1rem,4.4vw,3.5rem);max-width:22ch;line-height:1.08;margin-bottom:.6em}
.case-title .em{color:var(--esp-accent)}
.case-viz{display:grid;grid-template-columns:1.15fr 1fr;gap:24px;margin:8px 0 56px}
.case-viz figure{margin:0;background:#35251A;border:1px solid #4A3526;border-radius:14px;padding:28px 28px 22px}
.viz-cap{font-size:.78rem;letter-spacing:.11em;text-transform:uppercase;font-weight:600;color:var(--esp-ink);margin-bottom:22px}
.viz-cap span{color:var(--esp-sub);font-weight:500;letter-spacing:.04em;text-transform:none}
.viz-src{font-size:.82rem;margin:18px 0 0!important;color:var(--esp-sub)}
.h2h-row{display:grid;grid-template-columns:64px 1fr 88px;align-items:center;gap:16px;margin-bottom:16px}
.h2h-name{font-weight:600;font-size:.95rem}
.h2h-bar{display:block;height:34px;border-radius:6px;background:rgba(246,239,228,.06)}
.h2h-bar b{display:block;height:100%;border-radius:6px}
.h2h-val{font-family:var(--head);font-size:2rem;line-height:1;text-align:right}
.h2h-row.ctv .h2h-name,.h2h-row.ctv .h2h-val{color:var(--esp-ink)}
.h2h-row.ctv .h2h-bar b{background:var(--esp-accent)}
.h2h-row.ctv .h2h-val{font-weight:600}
.h2h-row.meta .h2h-name,.h2h-row.meta .h2h-val{color:#A8998A}
.h2h-row.meta .h2h-bar b{background:#6B5D51}
.delay-big{font-size:.95rem;color:var(--esp-sub);margin-bottom:18px}
.delay-big b{font-family:var(--head);font-weight:500;font-size:2.6rem;color:var(--esp-accent);line-height:1;margin-right:8px;vertical-align:-4px}
.case-band .bar{color:var(--esp-ink)}
.case-band .bar i{background:rgba(246,239,228,.12)}
.case-band .bar i b{background:var(--esp-accent)}
.case-sub{font-size:1.5rem!important;margin-bottom:22px}
.case-kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;background:none;border:none}
.case-kpis .kpi{background:#35251A;border:1px solid #4A3526!important;border-radius:14px;padding:26px 24px}
.case-kpis .kpi b{color:var(--esp-accent);font-size:clamp(2.2rem,3.4vw,2.8rem)}
.case-kpis .kpi span{color:var(--esp-ink);font-weight:600}
.case-kpis .kpi small{color:var(--esp-sub)}
.case-band .note{color:var(--esp-sub);margin-top:22px;max-width:90ch}
.case-band .note a{color:var(--esp-accent);font-weight:600}
@media (max-width:980px){.case-viz{grid-template-columns:1fr}.case-kpis{grid-template-columns:1fr 1fr}}
@media (max-width:620px){.case-viz figure{padding:22px 18px 18px}.h2h-row{grid-template-columns:48px 1fr 64px;gap:10px}.h2h-val{font-size:1.6rem}.h2h-bar{height:28px}
  .case-kpis{grid-template-columns:1fr 1fr;gap:12px}.case-kpis .kpi{padding:20px 16px}.case-kpis .kpi:nth-child(n){border-right:1px solid #4A3526!important;border-bottom:1px solid #4A3526!important}}

/* Case study page: Meta shown muted, not as the "win" framing */
.face .col:not(.win){background:transparent;border-color:#4A3526}
.face .col:not(.win) .num,.face .col:not(.win) .who,.face .col:not(.win) p{color:#A8998A}

/* ---- Home story: real 1999 photo ---- */
.story-photo{margin:0}
.story-photo img{width:100%;height:auto;border-radius:12px;display:block;box-shadow:0 18px 40px rgba(42,28,19,.18)}
.story-photo figcaption{font-size:.85rem;color:var(--sub);margin-top:12px}
.story blockquote{margin:28px 0 24px;font-size:clamp(1.25rem,2.1vw,1.55rem)}

/* ---- AI agents: standout differentiator (home #ai-agents, about #ai-team) ---- */
.ai-team .ai-head{max-width:760px}
.ai-team .ai-head h2{font-size:clamp(2rem,3.8vw,3rem)}
.ai-team .lede strong{color:var(--esp-ink)}
.ai-grid{list-style:none;margin:48px 0 0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:18px}
.ai-card{position:relative;background:#35251A;border:1px solid #4A3526;border-radius:16px;padding:30px 30px 28px 100px;min-height:170px}
.ai-ic{position:absolute;left:28px;top:30px;width:52px;height:52px;border-radius:14px;display:flex;align-items:center;justify-content:center;background:rgba(237,160,108,.14);color:var(--esp-accent);border:1px solid rgba(237,160,108,.35)}
.ai-card h3{margin:0 0 10px;display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 12px}
.ai-name{font-family:var(--head);font-size:1.55rem;font-weight:600;color:var(--esp-ink)}
.ai-role{font-family:var(--body);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--esp-accent)}
.ai-card p{margin:0;font-size:.98rem;line-height:1.55;color:var(--esp-sub)}
.ai-card p strong{color:var(--esp-ink)}
.ai-rules{display:grid;grid-template-columns:1fr 1fr;gap:18px 40px;margin-top:36px;padding-top:28px;border-top:1px solid #4A3526}
.ai-rules p{margin:0;font-size:.95rem}
.ai-rules strong{color:var(--esp-ink)}
.ai-humans{display:flex;align-items:center;gap:22px;flex-wrap:wrap;margin-top:34px}
.faces{list-style:none;margin:0;padding:0 0 0 12px;display:flex}
.faces li{margin-left:-12px}
.faces img{width:56px;height:56px;border-radius:50%;border:3px solid var(--esp);display:block;object-fit:cover}
.ai-humans p{margin:0;color:var(--esp-ink);font-weight:500}
.ai-humans .more{color:var(--esp-accent);margin-left:6px}
@media (max-width:820px){.ai-grid,.ai-rules{grid-template-columns:1fr}}
@media (max-width:620px){.ai-card{padding:92px 22px 24px 22px;min-height:0}.ai-ic{left:22px;top:24px}.faces img{width:46px;height:46px}}

/* ---- AI agent profiles: roster (About #ai-agents) + files (/ai-team). Cory 2026-10-07 ---- */
.ag-roster{list-style:none;margin:44px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.ag-card a{display:flex;flex-direction:column;height:100%;background:#35251A;border:1px solid #4A3526;border-radius:18px;overflow:hidden;text-decoration:none;transition:border-color .2s,transform .2s}
.ag-card a:hover,.ag-card a:focus-visible{border-color:var(--esp-accent);transform:translateY(-3px)}
.ag-por{position:relative;display:block;aspect-ratio:1/1;background:#2A1C14}
.ag-por img{width:100%;height:100%;object-fit:cover;display:block}
.ag-code{position:absolute;left:12px;top:12px;font:600 .66rem/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--esp-accent);background:rgba(42,28,20,.85);padding:6px 8px;border-radius:6px;border:1px solid rgba(237,160,108,.35)}
.ag-t{display:flex;flex-direction:column;padding:18px 18px 20px;flex:1}
.ag-name{font-family:var(--head);font-size:1.45rem;font-weight:600;color:var(--esp-ink)}
.ag-role{font:600 .7rem/1.4 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--esp-accent);margin:4px 0 10px}
.ag-hook{color:var(--esp-sub);font-size:.95rem;line-height:1.5;font-style:italic}
.ag-open{margin-top:auto;padding-top:12px;color:var(--esp-accent);font-size:.85rem;font-weight:600}
.ag-humans a{background:transparent;border-style:dashed;justify-content:center;text-align:center}
.ag-humans .ag-t{flex:0;justify-content:center}
.ag-humans .ag-name{font-size:1.15rem}
.ag-humans .ag-hook{font-style:normal;margin-top:6px}
.ag-files{display:grid;gap:36px;margin-top:44px}
.ag-file{display:grid;grid-template-columns:380px 1fr;background:#35251A;border:1px solid #4A3526;border-radius:22px;overflow:hidden;scroll-margin-top:110px}
.ag-file:target{border-color:var(--esp-accent)}
.ag-file .ag-por{aspect-ratio:auto;min-height:100%}
.ag-body{padding:40px 44px}
.ag-body .eyebrow{margin:0}
.ag-body h2{font-size:2.4rem;margin:2px 0 0}
.ag-hook-l{font-style:italic;color:var(--esp-sub);margin:8px 0 0}
.ag-quote{color:var(--esp-ink);font-family:var(--head);font-size:1.3rem;line-height:1.4;margin:18px 0 24px;border-left:3px solid var(--esp-accent);padding:0 0 0 18px}
.ag-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-bottom:24px}
.ag-stat{background:#2A1C14;border:1px solid #4A3526;border-radius:12px;padding:14px}
.ag-stat b{display:block;font-family:var(--head);font-size:1.7rem;line-height:1.15;color:var(--esp-accent);font-weight:600;margin-bottom:4px}
.ag-stat span{color:var(--esp-sub);font-size:.84rem;line-height:1.4;display:block}
.ag-rows{display:grid;grid-template-columns:150px 1fr;gap:12px 20px;margin:0}
.ag-rows dt{font:600 .72rem/1.7 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--esp-accent)}
.ag-rows dd{margin:0;color:var(--esp-ink);font-size:1rem;line-height:1.5}
.ag-chain{list-style:none;margin:28px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px 6px;align-items:center}
.ag-chain li{background:#2A1C14;border:1px solid #4A3526;color:var(--esp-sub);padding:5px 12px;border-radius:99px;font-size:.8rem}
.ag-chain li+li::before{content:"\2192";color:var(--esp-accent);margin:0 8px 0 -2px}
.ag-chain li.me{border-color:var(--esp-accent);color:var(--esp-ink)}
.ag-note{color:#9C8774;font-size:.8rem;margin:20px 0 0}
.ag-pipe{list-style:none;margin:36px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:10px;counter-reset:ag}
.ag-pipe li{background:#35251A;border:1px solid #4A3526;border-radius:14px;padding:16px 14px;counter-increment:ag}
.ag-pipe li::before{content:counter(ag,decimal-leading-zero);display:block;font:600 .7rem/1 var(--body);letter-spacing:.12em;color:var(--esp-accent);margin-bottom:8px}
.ag-pipe b{display:block;color:var(--esp-ink);font-family:var(--head);font-size:1.1rem}
.ag-pipe span{color:var(--esp-sub);font-size:.85rem;line-height:1.4}
@media (max-width:1100px){.ag-roster{grid-template-columns:repeat(3,1fr)}.ag-pipe{grid-template-columns:repeat(4,1fr)}}
@media (max-width:900px){.ag-file{grid-template-columns:1fr}.ag-file .ag-por{aspect-ratio:1/1}.ag-body{padding:28px 22px}.ag-stats{grid-template-columns:1fr}.ag-rows{grid-template-columns:1fr;gap:4px}.ag-rows dd{margin-bottom:10px}.ag-body h2{font-size:2rem}}
@media (max-width:760px){.ag-roster{grid-template-columns:1fr 1fr;gap:12px}.ag-t{padding:14px 14px 16px}.ag-name{font-size:1.2rem}.ag-hook{font-size:.86rem}.ag-pipe{grid-template-columns:1fr 1fr}}
@media (max-width:420px){.ag-hook{font-size:.82rem}.ag-code{font-size:.6rem;left:8px;top:8px}}@media (max-width:330px){.ag-roster{grid-template-columns:1fr}}

/* ---- About HQ: studio photo ---- */
.hq{display:grid;grid-template-columns:1fr 1.25fr;gap:56px;align-items:center}
.hq-photo{margin:0}
.hq-photo img{width:100%;height:auto;border-radius:12px;display:block}
.hq-photo figcaption{font-size:.85rem;color:var(--sub);margin-top:12px}
@media (max-width:980px){.hq{grid-template-columns:1fr;gap:28px}}

/* ---- Industry pages: roomier 2x2 KPI cards (were 4 narrow columns) ---- */
.steps.kpi-2x2{grid-template-columns:1fr 1fr;gap:22px;max-width:1000px;margin-left:auto;margin-right:auto}
.kpi-2x2 .step{padding:34px 34px 30px;border-radius:14px}
.kpi-2x2 .step h3{font-size:1.4rem;margin-bottom:6px}
.kpi-2x2 .step ul{margin:16px 0 0;padding-left:1.1em}
.kpi-2x2 .step li{font-size:1rem;line-height:1.5;margin:0 0 8px;color:var(--sub)}
.kpi-2x2 + .explain{margin-top:30px}
@media (max-width:760px){.steps.kpi-2x2{grid-template-columns:1fr}.kpi-2x2 .step{padding:26px 22px 22px}}
.sec .wrap > ul.ai-grid,.sec .wrap > ul.ag-roster,.sec .wrap > ol.ag-pipe,.sec .wrap > .ag-files{max-width:none}
.ai-card h3{flex-direction:column;align-items:flex-start;gap:6px}

/* ---- Change round 3 (2026-09-27) ---- */
/* case-study numbers strip: constrained to the content column instead of running edge to edge */
.kpis-wrap{margin-top:clamp(8px,2vw,24px);margin-bottom:clamp(40px,5vw,64px)}
.kpis-wrap > .kpis{border:1px solid var(--line);border-radius:14px;overflow:hidden}
/* home AI section without the agent cards: prominent link to the agents on About */
#advantage .ai-rules{margin-top:40px}
.ai-cta{margin:34px 0 0}
#ai-agents,#origin,#advantage{scroll-margin-top:90px}
.anchor-alias{display:block;position:relative;top:-90px;height:0;visibility:hidden}
/* home origin teaser (full story + 1999 photo live on About #origin) */
.story-teaser{padding-top:clamp(48px,6vw,72px);padding-bottom:clamp(48px,6vw,72px)}
.story-teaser .wrap > *{max-width:720px}
.story-teaser h2{margin-bottom:14px}
.story-teaser .lede{margin-bottom:18px}
.story-teaser .more{font-weight:600}
.ai-link{display:inline-block;font-family:var(--body);font-weight:600;font-size:1.05rem;text-decoration:none;color:var(--esp-accent)!important;border:1.5px solid var(--esp-accent);border-radius:999px;padding:14px 26px;transition:background .15s,color .15s}
.ai-link:hover,.ai-link:focus-visible{background:var(--esp-accent);color:var(--esp)!important}

/* Copy round 2026-10-11 (Cory approved): urgency band under the home hero, quiet RFP link, /fit agency branch */
.fit-form:has(input[name=running][value=agency]:checked) [data-branch~="agency"]{display:block}
.band.urgency .wrap{grid-template-columns:minmax(180px,auto) 1fr;gap:clamp(28px,5vw,64px)}
.band.urgency .big{margin:0}
.band.urgency .big small{display:block;font-family:var(--body);font-size:.74rem;line-height:1.4;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--esp-sub);margin-top:12px;max-width:16ch}
.band.urgency h2{font-size:clamp(1.5rem,2.8vw,2.1rem)}
.band.urgency p{font-size:1.02rem;max-width:62ch}
.band.urgency p.big{font-size:clamp(4rem,8vw,5.5rem);max-width:none;margin:0}
.band.urgency a:not(.btn){color:var(--esp-accent)}
.band.urgency .ctas{margin-top:22px}
.band.urgency .btn{background:var(--esp-accent);color:var(--esp)!important}
@media (max-width:760px){.band.urgency .wrap{grid-template-columns:1fr;gap:18px}}
.hero .ctas .alt-cta{align-self:center;font-size:.92rem;font-weight:600;text-decoration:none;color:var(--ink)}
.hero .ctas .alt-cta:hover{text-decoration:underline}
.site-foot a.foot-rfp{color:var(--esp-ink);font-weight:600;margin-top:6px;max-width:30ch}
/* Speed fix 2026-10-11 (Cory approved): self-hosted fonts (spec 6.7). These are Google's own @font-face rules and files for
   Fraunces (opsz 9..144, 500/600) + Inter (400/500/600), byte-for-byte, with only the URLs pointed at assets/fonts/. */
/* vietnamese */
@font-face {
  font-family: 'Fraunces';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/fraunces-vietnamese.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Fraunces';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/fraunces-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Fraunces';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/fraunces-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* vietnamese */
@font-face {
  font-family: 'Fraunces';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/fraunces-vietnamese.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Fraunces';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/fraunces-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Fraunces';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/fraunces-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* latin italic: the exact file the YouTube Shorts use (fraunces-italic-latin.woff2, sha1 952fb377), added 2026-10-12 */
@font-face {
  font-family: 'Fraunces';
  font-style: italic;
  font-weight: 100 900;
  font-display: swap;
  src: url(fonts/fraunces-italic-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/inter-cyrillic-ext.woff2) format('woff2');
  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
}
/* cyrillic */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/inter-cyrillic.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/inter-greek-ext.woff2) format('woff2');
  unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/inter-greek.woff2) format('woff2');
  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
}
/* vietnamese */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/inter-vietnamese.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/inter-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(fonts/inter-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/inter-cyrillic-ext.woff2) format('woff2');
  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
}
/* cyrillic */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/inter-cyrillic.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/inter-greek-ext.woff2) format('woff2');
  unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/inter-greek.woff2) format('woff2');
  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
}
/* vietnamese */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/inter-vietnamese.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/inter-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(fonts/inter-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/inter-cyrillic-ext.woff2) format('woff2');
  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
}
/* cyrillic */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/inter-cyrillic.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/inter-greek-ext.woff2) format('woff2');
  unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/inter-greek.woff2) format('woff2');
  unicode-range: U+0370-0377, U+037A-037F, U+0384-038A, U+038C, U+038E-03A1, U+03A3-03FF;
}
/* vietnamese */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/inter-vietnamese.woff2) format('woff2');
  unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/inter-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url(fonts/inter-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face{font-family:'Inter Fallback';src:local('Arial');size-adjust:105.54%;ascent-override:91.79%;descent-override:22.85%;line-gap-override:0%;unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
@font-face{font-family:'Fraunces Fallback';src:local('Georgia');size-adjust:104.20%;ascent-override:93.86%;descent-override:24.47%;line-gap-override:0%;unicode-range:U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD}
/* ---- Landing-page redesign 2026-10-11 (Webbie; Cory: "needs to convert"). Scoped .lp-*; existing tokens only. ---- */
/* hero: copy + real visual */
.lp-hero{position:relative;overflow:hidden;background:radial-gradient(ellipse 60% 70% at 88% 30%,#F3ECE0 0,rgba(243,236,224,0) 70%),var(--bg)}
.lp-hero .wrap{display:grid;grid-template-columns:1.08fr .92fr;gap:clamp(36px,5vw,72px);align-items:center}
.lp-hero h1{font-size:clamp(2.3rem,4.3vw,3.45rem);max-width:17ch}
.lp-hero .lede{margin:22px 0 30px;font-size:1.14rem}
.lp-hero .lede a{font-weight:600}
.lp-chips{list-style:none;margin:26px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:10px 22px}
.lp-chips li{position:relative;padding-left:26px;margin:0;font-size:.86rem;font-weight:600;color:var(--ink)}
.lp-chips li:before{content:"\2713";position:absolute;left:0;top:1px;width:18px;height:18px;border-radius:50%;background:var(--accent);color:#fff;font-size:.66rem;display:flex;align-items:center;justify-content:center}
.lp-visual{position:relative;min-width:0}
.lp-card-esp{margin:0;background:var(--esp);color:var(--esp-ink);border-radius:20px;padding:30px 30px 24px;box-shadow:0 30px 60px rgba(42,28,19,.22),0 0 0 1px #4A3526}
.lp-card-esp .case-top{margin-bottom:20px}
.lp-card-esp .h2h-row{grid-template-columns:56px 1fr 84px}
.lp-card-esp .viz-src{color:var(--esp-sub)}
.lp-photo{position:relative;margin:0}
.lp-photo img{display:block;width:100%;height:auto;border-radius:20px;box-shadow:0 30px 60px rgba(42,28,19,.22)}
.lp-float{position:absolute;left:-22px;bottom:-26px;display:flex;align-items:center;gap:14px;background:var(--card);border:1px solid var(--line);border-radius:16px;padding:16px 20px;box-shadow:0 18px 40px rgba(42,28,19,.18);max-width:320px}
.lp-float-k{font-family:var(--head);font-size:2.6rem;line-height:1;color:var(--accent)}
.lp-float-t{font-weight:600;font-size:.92rem;line-height:1.3;color:var(--ink)}
.lp-float-t small{display:block;font-weight:500;color:var(--sub);font-size:.8rem;margin-top:3px}
.lp-float .lp-ic{margin:0}
/* incrementality hero chart */
.lp-lift-row{display:grid;grid-template-columns:118px 1fr 76px;align-items:center;gap:14px;margin-bottom:16px}
.lp-lift-name{font-weight:600;font-size:.9rem;color:var(--esp-ink)}
.lp-lift-val{font-family:var(--head);font-size:1.5rem;line-height:1;text-align:right;color:var(--esp-ink)}
.lp-lift-row.on .h2h-bar b{background:var(--esp-accent)}
.lp-lift-row.on .lp-lift-val{color:var(--esp-accent);font-weight:600}
.lp-lift-row.off .h2h-bar b{background:#6B5D51}
.lp-lift-row.off .lp-lift-name,.lp-lift-row.off .lp-lift-val{color:#A8998A;font-size:.9rem}
.lp-lift-row.off .lp-lift-val{font-family:var(--body)}
/* partners hero: white-label report layout */
.lp-report{margin:0 auto;max-width:440px;background:var(--card);border:1px solid var(--line);border-radius:20px;padding:26px 28px 22px;box-shadow:0 30px 60px rgba(42,28,19,.18);transform:rotate(1.2deg)}
.lp-report-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px}
.lp-report-logo{border:1.5px dashed #B9A68F;border-radius:8px;padding:8px 14px;font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--sub)}
.lp-report-tag{background:var(--esp);color:var(--esp-accent);font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;padding:5px 10px;border-radius:999px}
.lp-report-h{font-family:var(--head);font-size:1.5rem;color:var(--ink);margin:0 0 8px}
.lp-report-spark{display:block;width:100%;height:auto;margin:0 0 14px}
.lp-report ul{list-style:none;margin:0;padding:0}
.lp-report li{display:flex;align-items:center;margin:0;padding:11px 0;border-top:1px solid var(--line);font-weight:500;color:var(--ink);font-size:.95rem}
.lp-report .ic,.lp-checks .ic{display:inline-flex;align-items:center;justify-content:center;flex:none;width:22px;height:22px;border-radius:50%;margin-right:12px;font-size:.72rem;font-weight:700;background:var(--accent);color:#fff}
.lp-report-foot{margin:10px 0 0;font-size:.78rem;color:var(--sub);text-align:right}
/* section heads, rhythm */
.lp-head{max-width:760px;margin-bottom:8px}
.lp-head.center{text-align:center;margin-left:auto;margin-right:auto}
.lp-head.center .lede{margin-left:auto;margin-right:auto}
.lp-head h2{margin-bottom:.35em}
.lp-head .lede{margin-bottom:0}
.lp-more{margin:32px 0 0;font-weight:600}
.lp-more a{text-decoration:none}
.lp-more a:hover{text-decoration:underline}
.lp-split{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(36px,6vw,80px);align-items:center}
.lp-split-top{align-items:end;grid-template-columns:1.2fr .8fr;margin-bottom:36px}
.lp-split-top .lp-head{margin-bottom:0}
.lp-split p{font-size:1.06rem}
.lp-split .lp-head{margin-bottom:22px}
/* pull quote + big number */
.lp-pull{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:36px 36px 30px;box-shadow:0 18px 40px rgba(42,28,19,.08)}
.lp-pull .lp-big{font-family:var(--head);font-size:clamp(4rem,8vw,5.6rem);line-height:.95;color:var(--accent);margin:0}
.lp-pull .lp-big-cap{font-size:.76rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--sub)!important;margin:12px 0 24px}
.lp-quote{margin:0;border-left:3px solid var(--accent);padding:2px 0 2px 20px}
.lp-quote p{font-family:var(--head);font-size:clamp(1.35rem,2.3vw,1.7rem);line-height:1.3;color:var(--ink)!important;margin:0}
/* icon cards */
.lp-icards{display:grid;gap:20px;margin-top:44px}
.lp-c3{grid-template-columns:repeat(3,1fr)}
.lp-c4{grid-template-columns:repeat(4,1fr)}
.lp-icard{position:relative;background:var(--card);border:1px solid var(--line);border-radius:16px;padding:30px 28px 28px;transition:transform .2s,box-shadow .2s}
.lp-icard:hover{transform:translateY(-3px);box-shadow:0 18px 36px rgba(42,28,19,.10)}
.lp-icard h3{font-size:1.25rem;margin:0 0 8px}
.lp-icard p{font-size:.96rem;margin:0}
.lp-ic{display:inline-grid;place-items:center;width:46px;height:46px;border-radius:12px;background:#F6E5D8;color:var(--accent);margin-bottom:18px;flex:none}
.lp-ic svg{width:22px;height:22px}
.lp-num{counter-reset:lpn}
.lp-num .lp-icard{counter-increment:lpn}
.lp-num .lp-icard:after{content:"0" counter(lpn);position:absolute;top:26px;right:26px;font-family:var(--head);font-size:1.1rem;color:#C9B8A3}
/* numbered timeline */
.lp-steps{list-style:none;margin:48px 0 0;padding:0;display:grid;gap:22px;position:relative;max-width:none!important;color:inherit}
.lp-s4{grid-template-columns:repeat(4,1fr)}
.lp-s5{grid-template-columns:repeat(5,1fr)}
.lp-steps:before{content:"";position:absolute;top:27px;z-index:0;left:10%;right:10%;height:2px;background:repeating-linear-gradient(90deg,var(--accent) 0 8px,transparent 8px 14px);opacity:.45}
.lp-steps{padding-top:27px}
.lp-steps li{position:relative;margin:0;background:var(--card);border:1px solid var(--line);border-radius:16px;padding:0 22px 26px;text-align:center;box-shadow:0 10px 26px rgba(42,28,19,.06)}
.lp-n{display:grid;place-items:center;width:54px;height:54px;margin:-27px auto 16px;border-radius:50%;background:var(--accent);color:#fff;font-family:var(--head);font-size:1.4rem;box-shadow:0 0 0 6px var(--bg),0 10px 20px rgba(168,64,14,.25);transform:translateY(0)}
.dark .lp-n{box-shadow:0 0 0 6px var(--alt),0 10px 20px rgba(168,64,14,.25)}
.lp-steps h3{font-size:1.15rem;margin:0 0 8px}
.lp-steps p{font-size:.93rem;margin:0}
/* attribution vs incrementality mini cards */
.lp-vs2{display:grid;gap:14px}
.lp-vs2-c{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:22px 26px}
.lp-vs2-c p{margin:0}
.lp-vs2-k{font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:var(--sub)!important;margin-bottom:6px!important}
.lp-vs2-c.win{background:var(--esp);border-color:var(--esp);box-shadow:0 18px 40px rgba(42,28,19,.18)}
.lp-vs2-c.win p{color:var(--esp-ink);font-family:var(--head);font-size:1.3rem}
.lp-vs2-c.win .lp-vs2-k{color:var(--esp-accent)!important;font-family:var(--body);font-size:.74rem}
.lp-vs2-c:not(.win) p:last-child{font-family:var(--head);font-size:1.3rem;color:var(--sub)}
/* three-way method cards */
.lp-tri{display:grid;grid-template-columns:1.15fr 1fr 1fr;gap:20px;margin-top:44px;align-items:stretch}
.lp-tri-c{position:relative;background:var(--card);border:1px solid var(--line);border-radius:16px;padding:30px 28px}
.lp-tri-c h3{font-size:1.3rem;margin:0 0 12px}
.lp-q{font-family:var(--head);font-size:1.15rem;color:var(--ink)!important;margin:0 0 14px}
.lp-best{font-size:.88rem;margin:0;padding-top:14px;border-top:1px solid var(--line)}
.lp-tri-c.win{background:var(--esp);border-color:var(--esp);box-shadow:0 22px 44px rgba(42,28,19,.2)}
.lp-tri-c.win h3,.lp-tri-c.win .lp-q{color:var(--esp-ink)!important}
.lp-tri-c.win .lp-best{color:var(--esp-sub);border-top-color:#4A3526}
.lp-tag{position:absolute;top:-12px;left:28px;background:var(--esp-accent);color:var(--esp);font-size:.68rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;padding:5px 12px;border-radius:999px}
/* comparison tables (on top of the home cmp-v2) */
.lp-cmp{font-size:1rem}
.lp-cmp tbody th{width:24%}
.lp-cmp2 td:not(.us){width:34%}
.lp-cmp .us{width:42%}
.lp-cmp .us-name{font-size:1.9rem}
.lp-cmp thead th:not(.us){font-size:.78rem}
.lp-head + .cmp-wrap{margin-top:36px}
.lp-split .cmp-wrap{margin-top:0}
/* proof band (espresso, numbers behind the caffeine) */
.lp-proof .case-title{font-size:clamp(2rem,4vw,3rem);margin-bottom:.4em}
.lp-proof .lede{margin-bottom:34px}
.lp-proof .lede strong{color:var(--esp-ink)}
.lp-k3{grid-template-columns:repeat(3,1fr)}
.case-kpis .kpi.muted b{color:#A8998A}
.lp-proof .case-kpis .kpi b{font-size:clamp(2.6rem,4.6vw,3.6rem)}
.lp-cta-row{text-align:center;margin-top:40px}
.lp-cta-row.left{text-align:left;margin-top:30px}
.lp-cta-row .note{margin-top:12px}
/* offer card */
.lp-offer{display:grid;grid-template-columns:auto 1fr;gap:0;margin-top:40px;background:var(--card);border:1px solid var(--line);border-radius:20px;overflow:hidden;box-shadow:0 22px 44px rgba(42,28,19,.10)}
.lp-offer-k{background:var(--esp);color:var(--esp-ink);padding:34px 40px;display:flex;flex-direction:column;justify-content:center;min-width:250px}
.lp-offer-k span{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:var(--esp-accent)}
.lp-offer-k b{font-family:var(--head);font-weight:500;font-size:clamp(3rem,5vw,3.8rem);line-height:1;margin:8px 0 6px;color:var(--esp-ink)}
.lp-offer-words b{font-size:clamp(1.8rem,3vw,2.3rem);line-height:1.1}
.lp-offer-k small{font-size:.92rem;color:var(--esp-sub)}
.lp-offer-t{padding:32px 40px;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;gap:16px}
.lp-offer-t p{margin:0;font-size:1.08rem;color:var(--ink)!important}
.lp-offer-t h2{font-size:clamp(1.6rem,2.6vw,2.1rem);margin:0}
.lp-offer-t p a{font-weight:600}
/* not-for */
.lp-notfor{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(28px,5vw,64px);align-items:center}
.lp-x{list-style:none;margin:0;padding:0;display:grid;gap:14px;max-width:none!important}
.lp-x li{position:relative;margin:0;padding:20px 24px 20px 64px;background:var(--card);border:1px solid var(--line);border-radius:14px;color:var(--ink);font-size:1.02rem}
.lp-x li:before{content:"\00D7";position:absolute;left:22px;top:19px;width:26px;height:26px;border-radius:50%;background:#EFE6D8;color:#8A7461;display:flex;align-items:center;justify-content:center;font-weight:700}
/* reach / audience tiles */
.lp-reach{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:14px;max-width:none!important}
.lp-reach li{margin:0;background:var(--card);border:1px solid var(--line);border-radius:16px;padding:20px 20px 18px;display:flex;flex-direction:column;align-items:flex-start}
.lp-reach li .lp-ic{margin-bottom:12px;width:40px;height:40px}
.lp-reach b{font-family:var(--head);font-weight:600;font-size:1.15rem;color:var(--ink)}
.lp-reach span:not(.lp-ic){font-size:.84rem;color:var(--sub)}
.lp-reach li.on{background:var(--esp);border-color:var(--esp);box-shadow:0 18px 36px rgba(42,28,19,.18)}
.lp-reach li.on b{color:var(--esp-ink)}
.lp-reach li.on span:not(.lp-ic){color:var(--esp-accent)}
.lp-reach li.on .lp-ic{background:rgba(237,160,108,.16);color:var(--esp-accent)}
/* terms row (NY) */
.lp-terms{list-style:none;margin:36px auto 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:18px;max-width:960px!important}
.lp-terms li{margin:0;background:var(--card);border:1px solid var(--line);border-radius:16px;padding:26px 22px;display:flex;align-items:center;gap:16px}
.lp-terms .lp-ic{margin:0}
.lp-terms b{font-family:var(--head);font-weight:600;font-size:1.2rem;color:var(--ink);line-height:1.25}
/* 49% statline */
.lp-statline{display:flex;align-items:center;gap:18px;margin:6px 0 4px}
.lp-statline b{font-family:var(--head);font-weight:500;font-size:clamp(3.4rem,6vw,4.4rem);line-height:1;color:var(--accent)}
.lp-statline span{font-size:.95rem;color:var(--sub);max-width:22ch}
/* partners report section */
.lp-report-sec .lp-photo img{max-width:380px;margin:0 auto;box-shadow:0 30px 60px rgba(0,0,0,.35)}
.lp-report-sec .lp-split{grid-template-columns:.8fr 1.2fr}
.lp-checks{list-style:none;margin:0;padding:0;display:grid;gap:12px;max-width:none!important}
.lp-checks li{position:relative;margin:0;padding:16px 20px 16px 54px;background:#35251A;border:1px solid #4A3526;border-radius:14px;color:var(--esp-sub);font-size:1rem}
.lp-checks li:before{content:"\2713";position:absolute;left:18px;top:16px;width:22px;height:22px;border-radius:50%;background:var(--esp-accent);color:var(--esp);font-size:.72rem;font-weight:700;display:flex;align-items:center;justify-content:center}
/* FAQ accordion (parts/faq.php prints <details> on .lp-hero pages) */
.lp-faq .wrap{display:grid;grid-template-columns:.75fr 1.25fr;gap:clamp(28px,5vw,64px);align-items:start}
.lp-faq .faq-list{margin-top:0;max-width:none}
.lp-faq details.qa{padding:0;transition:box-shadow .2s}
.lp-faq details.qa[open]{box-shadow:0 14px 30px rgba(42,28,19,.08);border-color:#D9C8B2}
.lp-faq summary{list-style:none;cursor:pointer;display:flex;align-items:center;justify-content:space-between;gap:18px;padding:22px 26px}
.lp-faq summary::-webkit-details-marker{display:none}
.lp-faq summary h3{margin:0;font-size:1.12rem}
.lp-faq summary:after{content:"+";flex:none;width:32px;height:32px;border-radius:50%;background:var(--alt);color:var(--accent);display:grid;place-items:center;font-size:1.3rem;line-height:1;transition:transform .2s}
.lp-faq details[open] summary:after{transform:rotate(45deg);background:var(--accent);color:#fff}
.lp-faq summary:focus-visible{outline:2px solid var(--accent);outline-offset:-2px;border-radius:10px}
.lp-faq .a{padding:0 26px 22px}
/* closing CTA */
.lp-close{background:radial-gradient(ellipse 70% 90% at 50% 0,#3A2819 0,var(--esp) 70%)}
.lp-close h2{max-width:20ch;margin-left:auto;margin-right:auto;font-size:clamp(2.1rem,4vw,3.1rem)}
.lp-close .lede{margin-bottom:30px}
.lp-close-mark{display:block;height:40px;width:auto;margin:0 auto 22px}
.lp-close .btn{font-size:1.02rem;padding:17px 34px}
/* logo strip directly under the hero */
.lp-hero + .logo-band.clients{border-top:1px solid var(--line)}
@media (max-width:980px){
  .lp-hero .wrap,.lp-split,.lp-split-top,.lp-notfor,.lp-faq .wrap,.lp-report-sec .lp-split{grid-template-columns:1fr}
  .lp-visual{max-width:560px}
  .lp-c4,.lp-s4,.lp-s5{grid-template-columns:1fr 1fr}
  .lp-steps:before{display:none}
  .lp-tri{grid-template-columns:1fr}
  .lp-float{left:12px;bottom:-22px}
  .lp-photo{margin-bottom:22px}
}
@media (max-width:760px){
  .lp-hero h1{font-size:clamp(2.05rem,8.6vw,2.6rem)}
  .lp-hero .ctas .btn{width:100%;text-align:center}
  .lp-c3,.lp-c4,.lp-terms,.lp-k3{grid-template-columns:1fr}
  .lp-k3 .kpi,.lp-proof .case-kpis .kpi{border-right:1px solid #4A3526!important}
  .lp-proof .case-kpis{grid-template-columns:1fr 1fr}
  .lp-proof .lp-k3 .kpi:first-child{grid-column:1/-1}
  .lp-steps,.lp-s4,.lp-s5{grid-template-columns:1fr;gap:0;margin-top:36px}
  .lp-steps{padding-top:0}
  .lp-steps li{display:grid;grid-template-columns:46px 1fr;column-gap:16px;text-align:left;padding:18px 18px 18px 16px;margin:0 0 12px}
  .lp-n{grid-row:span 2;margin:0;width:46px;height:46px;font-size:1.2rem;box-shadow:0 8px 16px rgba(168,64,14,.22)}
  .dark .lp-n{box-shadow:0 8px 16px rgba(168,64,14,.22)}
  .lp-steps h3{align-self:end;margin:2px 0 4px}
  .lp-offer{grid-template-columns:1fr}
  .lp-offer-k,.lp-offer-t{padding:26px 24px}
  .lp-offer-t .btn{width:100%;text-align:center}
  .lp-card-esp{padding:22px 18px 18px;border-radius:16px}
  .lp-card-esp .h2h-row{grid-template-columns:44px 1fr 64px}
  .lp-lift-row{grid-template-columns:92px 1fr 62px;gap:10px}
  .lp-lift-val{font-size:1.2rem}
  .lp-float{position:relative;left:auto;bottom:auto;margin:-34px 14px 0;max-width:none}
  .lp-float-k{font-size:2.1rem}
  .lp-photo{margin-bottom:0}
  .lp-report{transform:none;padding:22px 20px 18px}
  .lp-pull{padding:28px 24px 24px}
  .lp-faq summary{padding:18px 18px}
  .lp-faq .a{padding:0 18px 18px}
  .lp-x li{padding:18px 18px 18px 58px}
  .lp-x li:before{left:18px}
  .lp-statline b{font-size:3.2rem}
  .lp-cmp tbody th{width:auto}
  .lp-cmp2 tbody td:not(.us){grid-column:1/-1}
  .lp-cmp .us,.lp-cmp2 td:not(.us){width:auto}
  .lp-chips{gap:8px 16px}
}
@media (prefers-reduced-motion:reduce){.lp-icard,.lp-faq summary:after{transition:none}.lp-icard:hover{transform:none}}
/* ---- end landing-page redesign ---- */
/* ---- Signal: home tease + CS Method section (proposed, theme 1.4.0) ----
   Append to assets/main.css. Uses theme tokens only (Morning Roast). New classes: sig-*. */
.sig-tease .wrap{display:grid;grid-template-columns:.86fr 1.14fr;gap:clamp(32px,5vw,64px);align-items:center}
.sig-qs{margin:0 0 22px;padding:0;font-family:var(--head);font-weight:500;font-size:clamp(1.55rem,2.6vw,2.15rem);line-height:1.18;color:var(--ink)}
.sig-qs .q{display:flex;gap:14px;align-items:baseline;padding:7px 0;border-bottom:1px solid var(--line)}
.sig-qs .q:last-child{border-bottom:0}
.sig-qs .n{flex:none;width:1.1em;font-size:.72em;color:var(--accent);font-variant-numeric:lining-nums}
.sig-tease p.sig-line{color:var(--sub);font-size:1.06rem;max-width:46ch;margin:0 0 18px}
.sig-link{font-weight:600;color:var(--accent);text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px}
.sig-link:hover{filter:brightness(.85)}
/* framed product shot */
.sig-shot{margin:0}
.sig-frame{border-radius:14px;overflow:hidden;background:#150E0A;box-shadow:0 1px 0 rgba(42,28,19,.06),0 24px 60px -18px rgba(42,28,19,.38);border:1px solid rgba(42,28,19,.12)}
.sig-bar{display:flex;align-items:center;gap:6px;height:30px;padding:0 12px;background:#22170F}
.sig-bar i{width:9px;height:9px;border-radius:50%;background:rgba(246,239,228,.22)}
.sig-bar b{margin-left:10px;font:600 .66rem/1 var(--body);letter-spacing:.08em;text-transform:uppercase;color:var(--esp-sub)}
.sig-pill{margin-left:auto;font:700 .6rem/1 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--esp);background:var(--esp-accent);padding:4px 8px;border-radius:99px}
.sig-frame img{display:block;width:100%;height:auto}
.sig-shot figcaption{margin-top:10px;font-size:.8rem;color:var(--sub)}
.espresso .sig-shot figcaption{color:var(--esp-sub)}
/* CS Method: explain */
.sig-explain .sig-shot{margin-top:36px}
.sig-four{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:40px}
.sig-q{background:var(--card);border:1px solid var(--line);border-radius:14px;overflow:hidden;display:flex;flex-direction:column}
.sig-q img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:contain;padding:10px;border-bottom:1px solid var(--line);background:var(--bg)}
.sig-q .b{padding:18px 18px 20px}
.sig-q .n{font-family:var(--head);color:var(--accent);font-size:1.4rem;margin:0}
.sig-q h3{margin:4px 0 6px;font-size:1.12rem}
.sig-q .ph{margin:0 0 10px;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--accent)}
.sig-q p{margin:0;font-size:.92rem;color:var(--sub)}
.sig-rung{display:inline-block;margin-top:12px;font-size:.72rem;font-weight:600;padding:4px 9px;border-radius:99px;background:var(--alt);color:var(--ink)}
.sig-rung.t{background:var(--accent);color:#fff}
.sig-sure .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(32px,5vw,64px);align-items:start}
.sig-rules{list-style:none;margin:18px 0 0;padding:0}
.sig-rules li{position:relative;padding:12px 0 12px 30px;border-top:1px solid var(--line);color:var(--sub)}
.sig-rules li strong{color:var(--ink)}
.sig-rules li:before{content:"";position:absolute;left:2px;top:19px;width:12px;height:12px;border-radius:50%;border:2px solid var(--accent)}
.sig-pair{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:40px}
.sig-pair .card h3{margin-top:0}
@media (max-width:900px){
  .sig-tease .wrap,.sig-sure .wrap{grid-template-columns:1fr}
  .sig-four{grid-template-columns:1fr 1fr}
  .sig-pair{grid-template-columns:1fr}
}
@media (max-width:560px){
  .sig-four{grid-template-columns:1fr}
  .sig-q img{display:none} /* overview already shown; keeps mobile short */
  .sig-bar b{display:none}
}
.sig-sure .wrap.sig-pair-wrap{display:block}
#signal{scroll-margin-top:72px}
/* ---- Home: "Where does the name come from?" with origin illustration (1.4.0) ---- */
.story-teaser.has-art .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(200px,340px);gap:clamp(28px,5vw,64px);align-items:center}
.story-teaser.has-art .wrap > *{max-width:none}
.story-teaser .st-copy > *{max-width:640px}
.story-teaser .st-art{margin:0}
.story-teaser .st-art img{display:block;width:100%;height:auto}
@media (max-width:760px){
  .story-teaser.has-art .wrap{grid-template-columns:1fr;gap:20px}
  .story-teaser .st-art{order:-1;width:180px}
}
/* ---- CTV 101 visuals (1.4.0): c101-* ---- */
.c101-cap{font:600 .74rem/1.4 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin:0 0 16px}
.c101-src{font-size:.8rem;color:var(--sub);margin:12px 0 0}
.c101-i{flex:none;width:40px;height:40px;border-radius:10px;display:grid;place-items:center;background:var(--accent);color:#fff}
.c101-i svg{width:21px;height:21px}
.c101-flow{margin:40px 0 0}
.c101-steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:14px;counter-reset:c101}
.c101-steps li{position:relative;background:var(--card);border:1px solid var(--line);border-radius:12px;padding:20px 18px;margin:0;display:flex;flex-direction:column;gap:8px}
.c101-steps li b{font-family:var(--head);font-weight:500;font-size:1.08rem;line-height:1.2;color:var(--ink)}
.c101-steps li span:not(.c101-i){font-size:.88rem;line-height:1.45;color:var(--sub)}
.c101-steps li:not(:last-child):after{content:"";position:absolute;right:-12px;top:38px;width:10px;height:10px;border-top:2px solid var(--accent);border-right:2px solid var(--accent);transform:rotate(45deg);z-index:1}
.c101-venn{margin:36px auto 8px;max-width:720px}
.c101-venn svg{display:block;width:100%;height:auto}
.c101-venn .c101-cap{text-align:center;margin:10px 0 0;color:var(--sub);letter-spacing:.06em}
.c101-cpm{margin:28px 0 8px;background:var(--card);border:1px solid var(--line);border-radius:12px;padding:24px 24px 18px;max-width:760px}
.c101-bars{list-style:none;margin:0;padding:0}
.c101-bars li{display:grid;grid-template-columns:96px 1fr 72px;gap:14px;align-items:center;margin:0;padding:9px 0}
.c101-bars .l{font-weight:600;font-size:.92rem;color:var(--ink)}
.c101-bars .v{font-family:var(--head);font-size:1.06rem;color:var(--accent);text-align:right;white-space:nowrap}
.c101-bars .t{position:relative;height:14px;border-radius:99px;background:var(--alt)}
.c101-bars .t i{position:absolute;top:0;bottom:0;border-radius:99px;background:var(--accent)}
.c101-bars .t i.pt{width:14px;margin-left:-7px;background:var(--esp)}
.c101-axis{display:flex;justify-content:space-between;margin:2px 86px 0 110px;font-size:.72rem;color:var(--sub)}
.c101-lift{margin:36px 0 0;background:var(--card);border:1px solid var(--line);border-radius:14px;padding:26px 26px 20px}
.c101-groups{display:grid;grid-template-columns:1fr 1fr .8fr;gap:22px;align-items:start}
.c101-groups .h{margin:0 0 10px;font-family:var(--head);font-size:1.15rem;color:var(--ink)}
.c101-groups .s{margin:10px 0 0;font-size:.86rem;line-height:1.45;color:var(--sub)}
.c101-groups .homes,.c101-groups .d{display:grid;grid-template-columns:repeat(5,22px);gap:8px;margin:0}
.c101-groups i{display:block;width:22px;height:20px;background:var(--line);clip-path:polygon(50% 0,100% 45%,88% 45%,88% 100%,12% 100%,12% 45%,0 45%)}
.c101-groups i.on{background:var(--accent)}
.c101-groups .eq{border-left:2px dashed var(--line);padding-left:22px}
.c101-signal{margin:22px 0 0;padding:16px 20px;border-radius:12px;background:var(--esp);color:var(--esp-ink);display:flex;flex-wrap:wrap;gap:6px 14px;align-items:center;justify-content:space-between}
.c101-signal a{color:var(--esp-accent);font-weight:600;text-decoration:none;border-bottom:1px solid currentColor}
.c101-lad{margin:28px 0 8px;max-width:760px}
.c101-ladder{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:12px;align-items:end;height:220px;max-width:760px}
.c101-ladder li{margin:0;height:var(--h);background:var(--alt);border:1px solid var(--line);border-top:4px solid var(--accent);border-radius:10px 10px 4px 4px;padding:14px 14px 12px;display:flex;flex-direction:column;justify-content:flex-start;gap:4px}
.c101-ladder li b{font-family:var(--head);font-weight:500;font-size:1rem;line-height:1.2;color:var(--ink)}
.c101-ladder li span{font-size:.8rem;color:var(--sub)}
.c101-icards{list-style:none;margin:30px 0 28px;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.c101-icards li{margin:0;background:var(--card);border:1px solid var(--line);border-radius:12px;padding:22px 20px;display:flex;flex-direction:column;gap:8px}
.c101-icards li b{font-family:var(--head);font-weight:500;font-size:1.12rem;color:var(--ink)}
.c101-icards li span:not(.c101-i){font-size:.9rem;line-height:1.45;color:var(--sub)}
@media (max-width:980px){
  .c101-steps{grid-template-columns:1fr 1fr}
  .c101-steps li:after{display:none}
  .c101-groups{grid-template-columns:1fr 1fr}
  .c101-groups .eq{grid-column:1/-1;border-left:0;border-top:2px dashed var(--line);padding:16px 0 0}
}
@media (max-width:560px){
  .c101-steps,.c101-icards{grid-template-columns:1fr}
  .c101-steps{gap:10px}
  .c101-steps li{flex-direction:row;flex-wrap:wrap;align-items:center;column-gap:12px;row-gap:6px;padding:14px 16px}
  .c101-steps .c101-i{width:34px;height:34px}
  .c101-steps li span:not(.c101-i){flex-basis:100%}
  .c101-cpm{padding:20px 18px 16px}
  .c101-bars li{grid-template-columns:62px 1fr 74px;gap:10px}
  .c101-bars .l{font-size:.84rem}
  .c101-bars .v{font-size:.95rem}
  .c101-axis{margin:2px 84px 0 72px}
  .c101-groups{grid-template-columns:1fr}
  .c101-groups .homes,.c101-groups .d{grid-template-columns:repeat(10,20px);gap:6px}
  .c101-groups i{width:20px;height:18px}
  .c101-lift{padding:20px 18px 16px}
  .c101-ladder{height:auto;grid-template-columns:1fr;align-items:stretch}
  .c101-ladder li{height:auto;width:var(--h);min-width:62%}
}
/* ---- end Signal / CTV 101 (1.4.0) ---- */
/* 1.4.1: links inside the dark "us" column of the comparison table (contrast 2.67 -> ~7.9) */
.cmp-v2 td.us a{color:var(--esp-accent);text-decoration:underline;text-underline-offset:3px}
/* 1.4.2: CTV 101 Signal link bar text was inheriting a muted span colour (contrast 2.19) */
.c101-signal span{color:var(--esp-ink)}
/* ---- 1.4.3: /csmethod spruce (2026-10-13): deliverables timeline (dv-*), success fee steps (sf-*), public vs private (pb-*) ---- */
/* Deliverables: five step cards on a numbered track; stacked rail on tablet/mobile */
.sec .wrap > ol.dv-steps,.dv-steps,.sf-steps,.sf-out,.pb-cards{max-width:none}
.dv-steps{list-style:none;margin:44px 0 0;padding:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:16px;position:relative}
.dv-steps:before{content:"";position:absolute;left:10%;right:10%;top:21px;height:2px;background:linear-gradient(90deg,var(--accent),var(--line))}
.dv-steps > .dv-step{position:relative;margin:0;display:flex;flex-direction:column;background:var(--card);border:1px solid var(--line);border-radius:14px;padding:0 20px 20px;margin-top:21px}
.dv-top{display:flex;align-items:center;justify-content:space-between;margin:-21px 0 16px}
.dv-n{width:42px;height:42px;border-radius:50%;display:grid;place-items:center;background:var(--accent);color:#fff;font:500 1.15rem/1 var(--head);box-shadow:0 0 0 6px var(--bg)}
.dv-i{width:36px;height:36px;margin-top:30px;border-radius:10px;display:grid;place-items:center;background:var(--alt);color:var(--accent)}
.dv-i svg{width:19px;height:19px}
.dv-step h3{margin:0 0 8px;font-size:1.2rem;line-height:1.2}
.dv-what{margin:0 0 18px;font-size:.9rem;line-height:1.5;color:var(--sub)}
.dv-what a{color:var(--accent)}
.dv-meta{margin:auto 0 0;padding:14px 0 0;border-top:1px dashed var(--line);display:grid;gap:10px}
.dv-meta div{display:flex;flex-direction:column;gap:4px}
.dv-meta dt{font:600 .68rem/1 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--sub)}
.dv-meta dd{margin:0;font-size:.9rem;font-weight:500;color:var(--ink)}
.dv-chip{display:inline-block;white-space:nowrap;font:600 .84rem/1.2 var(--body);padding:6px 12px;border-radius:99px;background:var(--alt);color:var(--ink);border:1px solid var(--line)}
.dv-chip.dv-paid{background:var(--accent);border-color:var(--accent);color:#fff}
.dv-chip.dv-fee{background:transparent;border:1.5px dashed var(--accent);color:var(--accent)}
.dv-steps > .dv-last{background:var(--esp);border-color:var(--esp)}
.dv-last h3{color:var(--esp-ink)}
.dv-last .dv-what,.dv-last .dv-meta dt{color:var(--esp-sub)}
.dv-last .dv-meta{border-top-color:rgba(246,239,228,.2)}
.dv-last .dv-meta dd{color:var(--esp-ink)}
.dv-last .dv-i{background:rgba(237,160,108,.16);color:var(--esp-accent)}
.dv-last .dv-chip.dv-fee{border-color:var(--esp-accent);color:var(--esp-accent)}
/* Success fee: copy + hit/miss on the left, three numbered steps on the right */
.sf-sec .wrap{display:grid;grid-template-columns:minmax(0,.92fr) minmax(0,1.08fr);gap:clamp(36px,6vw,80px);align-items:center}
.sf-sec .wrap > *{max-width:none}
.sf-out{list-style:none;margin:28px 0 0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:12px}
.sf-out > li{margin:0;display:flex;flex-direction:column;gap:12px;padding:18px;border-radius:12px;font:500 1.06rem/1.3 var(--head);color:var(--esp-ink);border:1px solid rgba(246,239,228,.16);background:rgba(246,239,228,.05)}
.sf-out .sf-hit{background:rgba(237,160,108,.14);border-color:rgba(237,160,108,.5)}
.sf-o{width:30px;height:30px;border-radius:50%;display:grid;place-items:center;background:var(--esp-accent);color:var(--esp)}
.sf-miss .sf-o{background:transparent;border:1.5px solid var(--esp-sub);color:var(--esp-sub)}
.sf-o svg{width:16px;height:16px}
.sf-steps{list-style:none;margin:0;padding:0;position:relative;display:grid;gap:14px}
.sf-steps:before{content:"";position:absolute;left:37px;top:40px;bottom:40px;width:2px;background:linear-gradient(var(--esp-accent),rgba(237,160,108,.35))}
.sf-steps > li{position:relative;margin:0;display:grid;grid-template-columns:60px 1fr;gap:18px;align-items:start;padding:22px 56px 22px 0;border-radius:14px;background:#33251C;border:1px solid #47362A}
.sf-mk{display:flex;justify-content:center;margin-left:8px}
.sf-i{width:44px;height:44px;border-radius:50%;display:grid;place-items:center;background:var(--esp-accent);color:var(--esp);box-shadow:0 0 0 5px #33251C}
.sf-i svg{width:21px;height:21px}
.sf-n{position:absolute;top:16px;right:20px;font:500 1.5rem/1 var(--head);color:var(--esp-accent);opacity:.75}
.sf-steps p{margin:0;font-size:1rem;line-height:1.55;color:var(--esp-sub)}
.sf-steps strong{display:block;margin:0 0 4px;font:500 1.18rem/1.25 var(--head);color:var(--esp-ink)}
/* Playbook: public vs private, then the reading list as cards */
.pb-split{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:36px}
.pb-split > div{display:flex;gap:18px;align-items:center;padding:28px;border-radius:14px}
.pb-split p{margin:0;font-size:1.08rem;line-height:1.85}
.pb-pub{background:var(--card);border:1px solid var(--line)}
.pb-priv{background:var(--esp);border:1px solid var(--esp)}
.pb-priv p{color:var(--esp-sub)}
.pb-i{flex:none;width:44px;height:44px;border-radius:12px;display:grid;place-items:center;background:var(--alt);color:var(--accent)}
.pb-priv .pb-i{background:rgba(237,160,108,.16);color:var(--esp-accent)}
.pb-i svg{width:22px;height:22px}
.pb-chip{display:inline;padding:3px 8px;border-radius:99px;background:var(--alt);color:var(--ink);font-weight:500;-webkit-box-decoration-break:clone;box-decoration-break:clone;white-space:nowrap}
.pb-priv .pb-chip{background:rgba(237,160,108,.18);color:var(--esp-ink)}
.pb-read{display:grid;grid-template-columns:minmax(0,2.1fr) minmax(0,1fr);gap:18px;margin-top:40px}
.pb-k{margin:0 0 12px;font-size:.95rem;color:var(--sub)}
.pb-cards{list-style:none;margin:0;padding:0;display:grid;gap:12px;align-items:stretch}
.pb-g2 .pb-cards{grid-template-columns:minmax(0,1fr) auto minmax(0,1fr)}
.pb-cards > li{margin:0;display:flex}
.pb-and{align-self:center;font:400 1.05rem/1 var(--head);color:var(--sub)} /* 1.4.4: not italic, so /csmethod never requests the 82 KB Fraunces italic font */
.pb-card{flex:1;display:flex;flex-direction:column;gap:14px;padding:22px;min-height:168px;border-radius:14px;background:var(--card);border:1px solid var(--line);text-decoration:none;color:var(--ink);transition:border-color .15s,transform .15s,box-shadow .15s}
.pb-card:hover,.pb-card:focus-visible{border-color:var(--accent);transform:translateY(-2px);box-shadow:0 14px 30px -18px rgba(42,28,19,.4)}
.pb-ci{width:40px;height:40px;border-radius:10px;display:grid;place-items:center;background:var(--accent);color:#fff}
.pb-ci svg{width:21px;height:21px}
.pb-t{font:500 1.18rem/1.3 var(--head);color:var(--ink)}
.pb-t:first-letter{text-transform:uppercase}
.pb-ar{margin-top:auto;font-weight:600;color:var(--accent)}
.pb-case{background:var(--alt)}
@media (max-width:1080px){
  .dv-steps{grid-template-columns:1fr;gap:12px}
  .dv-steps:before{left:21px;right:auto;top:30px;bottom:30px;width:2px;height:auto;background:linear-gradient(var(--accent),var(--line))}
  .dv-steps > .dv-step{margin:0 0 0 64px;padding:20px 22px}
  .dv-top{position:absolute;left:-64px;top:16px;margin:0}
  .dv-i{display:none}
  .dv-steps > .dv-step{display:grid;grid-template-columns:minmax(0,1fr) 230px;column-gap:28px;grid-template-rows:auto 1fr}
  .dv-step h3,.dv-what{grid-column:1}
  .dv-what{margin:0}
  .dv-meta{grid-column:2;grid-row:1/span 2;margin:0;padding:0 0 0 24px;border-top:0;border-left:1px dashed var(--line);align-content:center}
  .dv-last .dv-meta{border-left-color:rgba(246,239,228,.2)}
  .sf-sec .wrap{grid-template-columns:1fr}
  .pb-read{grid-template-columns:1fr}
}
@media (max-width:760px){
  .dv-steps > .dv-step{grid-template-columns:1fr;margin-left:52px;padding:18px}
  .dv-steps:before{left:17px}
  .dv-top{left:-52px}
  .dv-n{width:34px;height:34px;font-size:1rem;box-shadow:0 0 0 5px var(--bg)}
  .dv-what{margin:0 0 14px}
  .dv-meta{grid-column:1;grid-row:auto;padding:12px 0 0;border-left:0;border-top:1px dashed var(--line);grid-template-columns:1fr 1fr;align-items:start}
  .dv-last .dv-meta{border-top-color:rgba(246,239,228,.2)}
  .pb-split{grid-template-columns:1fr}
  .pb-split > div{padding:22px 20px;flex-direction:column;align-items:flex-start;gap:14px}
  .pb-g2 .pb-cards{grid-template-columns:1fr}
  .pb-and{justify-self:center;margin:-4px 0}
  .pb-card{min-height:0;flex-direction:row;align-items:center;padding:16px 18px}
  .pb-ar{margin:0 0 0 auto}
}
@media (max-width:480px){
  .sf-out{grid-template-columns:1fr}
  .sf-out li{flex-direction:row;align-items:center}
  .sf-out .sf-o{flex:none}
  .sf-steps li{grid-template-columns:52px 1fr;gap:12px;padding:18px 44px 18px 0}
  .sf-steps:before{left:31px}
  .sf-n{top:14px;right:16px;font-size:1.25rem}
  .sf-i{width:38px;height:38px}
  .sf-mk{margin-left:6px}
  .pb-split p{line-height:1.8}
  .pb-chip{white-space:normal}
}
/* ---- end 1.4.3 ---- */
/* ---- 1.4.6 (2026-10-15): emphasized word(s) in titles = Fraunces Italic, same weight + colour as the heading (tools/brand/TYPE.md).
   Undoes the round-2 `em{font-style:normal}` for headings only. ---- */
h1 em,h2 em{font-style:italic;font-weight:inherit;color:inherit;font-family:inherit}
/* ---- 1.4.5: /csmethod playbook section, option C "side heading + reading index" (pbc-*) ---- */
.pbc-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:72px;align-items:start}
.pbc-grid h2{margin:0;max-width:12ch}
.pbc-r > p{font-size:1.1rem;line-height:1.75;margin:0 0 .9em;text-wrap:pretty}
.pbc-r > p:nth-child(2){color:var(--ink)}
.pbc-r > p.pbc-k{margin:36px 0 4px;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--sub)}
.pbc-idx{list-style:none;margin:0;padding:0;border-top:1px solid var(--line);max-width:none}
.pbc-idx li{margin:0;border-bottom:1px solid var(--line)}
.pbc-idx a{display:grid;grid-template-columns:104px minmax(0,1fr) auto;gap:16px;align-items:baseline;padding:18px 4px;text-decoration:none;color:var(--ink);transition:background .15s,padding .15s}
.pbc-idx a:hover,.pbc-idx a:focus-visible{background:var(--alt);padding-left:12px;padding-right:12px}
.pbc-tag{font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;font-weight:600;color:var(--sub)}
.pbc-tag-case{color:var(--accent)}
.pbc-t{font:500 1.18rem/1.3 var(--head)}
.pbc-ar{color:var(--accent);font-weight:600}
@media (max-width:1080px){.pbc-grid{grid-template-columns:1fr;gap:20px}.pbc-grid h2{max-width:none}}
@media (max-width:760px){
  .pbc-r > p{font-size:1.04rem}
  .pbc-r > p.pbc-k{margin-top:28px}
  .pbc-idx a{grid-template-columns:minmax(0,1fr) auto;gap:4px 14px;padding:16px 2px}
  .pbc-tag{grid-column:1 / -1}
}